N

North West Rubber

Recycled rubber flooring and matting producer

Human Resources Advisor - Generalist

Full-TimeUpdated on 10/21/2026
No salary listed
Senior
Bachelor's
Beauceville, QC, Canada
In Person
People & HRHR Generalist & Employee Relations

About the job

Requirements
  • A bachelor's degree in Industrial Relations, Human Resources, or a related field.
  • More than 6 years of human resources experience.
  • Relevant experience in a manufacturing environment, ideally in a unionized setting.
  • Strong written communication and interpersonal skills.
  • Ability to listen, analyze situations, provide advice, and develop practical solutions.
  • Sound judgment, discretion, and ability to work independently.
  • A people-focused, service-oriented approach when supporting employees and managers.
  • Bilingual proficiency with advanced English, both written and spoken.
Responsibilities
  • Recruit candidates, conduct interviews, onboard new employees, and provide new employee orientation.
  • Support managers and handle employee relations matters in a unionized manufacturing environment.
  • Coordinate and monitor employee training programs.
  • Participate in health and safety initiatives, including Joint Health & Safety Committee activities and accident investigations.
  • Prepare and distribute employee communications.
  • Develop, update, and implement human resources policies and programs.
  • Enroll employees in group benefits and retirement savings plans, and administer the Employee Assistance Program.
  • Organize events that contribute to company culture and the employee experience.
  • Provide support to employees and managers when needed.
Desired Qualifications
  • A CRIA designation is considered an asset.

About the company

North West Rubber specializes in turning scrap tire rubber into durable, eco-friendly products for flooring and matting across sports, agriculture, automotive, home, and industrial markets in North America. Its process recycles over a billion pounds of rubber since 1968, using a closed-loop system that minimizes waste and produces high-quality, slip-resistant solutions. The company sells these rubber products to individuals and large industrial clients, distinguishing itself through a strong commitment to sustainability and circular manufacturing, evidenced by its ongoing environmental initiatives and membership in the Recycle Council of British Columbia. Its goal is to provide reliable, long-lasting rubber flooring and mats while protecting the environment by keeping waste rubber out of landfills.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Abbotsford, Canada

Founded

1968

Get referred to North West Rubber

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • The website updated August 25, 2026, signaling active branding and commercial posture.
  • November 2025 donations of 10,832 square feet reinforced sustainability positioning with local customers.
  • North West Rubber still markets recycled, sound-absorbing, traction-heavy products across many end markets.

What critics are saying

  • Ontario fined North West Rubber $105,000 on June 10, 2026 for water discharge violations.
  • Environmental regulators now have a documented pathway to escalate against Brantford operations.
  • Commodity-like matting faces price pressure from larger flooring and rubber competitors.

What makes North West Rubber unique

  • Closed-loop recycled-rubber manufacturing turns scrap tires into flooring and mats.
  • Manufacturing spans Abbotsford, Brantford, Texas, and China, serving North America globally.
  • Product breadth covers agriculture, automotive, playgrounds, traffic safety, marine, solar, and industrial markets.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Paid Vacation
  • Paid Holidays
  • Company Social Events
  • Tuition Reimbursement