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MoneyHero Group

Personal finance comparison platforms & fintech

Head of Content Strategy

Content Design & StrategyPosted on Nov 10
Full-timeSingaporeNo salary listed

About the Job

Requirements

  • At least 10 years of experience in content, editorial, or social leadership, with at least 4 years leading teams, ideally in fintech, personal finance, publishing, e-commerce, or consumer technology.
  • A record of growing audience and unpaid traffic through content and social, with demonstrable results.
  • Experience tying content to commercial outcomes such as sign-ups, leads, or revenue, rather than only traffic.
  • Working knowledge of SEO content structure and AI search, plus social and community experience.
  • Sound judgment on accuracy and on writing about financial products within MAS guidelines.

Responsibilities

  • Set an overarching editorial, social, and video strategy and calendar across SingSaver and Seedly and their financial verticals.
  • Own content quality, including accuracy, MAS-aligned fair dealing, brand voice, and freshness of rate and campaign content as underlying data changes.
  • Collaborate with Commercial, Product, and the SEO team to raise out-clicks, leads, and approvals per page, and lead branded content and tier 1 media partnerships.
  • Apply the SEO head's templates, keyword briefs, and AI search standards on every page, and shape pages so assistants can cite them.
  • Grow Seedly's audience and community and lead content for flagship moments such as the SingSaver Awards.
  • Lead and coach Content Editorial, Social Marketing, and creative team members, and manage freelancers and agencies.
  • Bring AI into how content is created, personalized, and distributed, with firm accuracy guardrails.

Desired Qualifications

  • Personal finance publisher or community experience.
  • Video and short-form experience.
  • Relationships with tier 1 Singapore media.
  • Experience producing data-driven content.

About the Company

MoneyHero Group

Personal finance comparison platforms & fintech

MoneyHero Group runs digital comparison platforms across Greater Southeast Asia to help consumers research, compare, and apply for financial products such as credit cards, loans, and insurance. Its sites provide content, reviews, and comparison tools, and revenue comes from financial institutions paid for successful connections and applications; it also operates Creatory, a B2B technology platform that enables third-party channels and content creators to monetize their audiences. The company distinguishes itself with a multi-market presence and a diversified brand portfolio (MoneyHero, SingSaver, Money101, Moneymax, Seedly) along with a separate B2B tech arm that serves partners. Its goal is to make it easy for people to find and apply for suitable financial products while building a profitable, scalable digital finance ecosystem for both consumers and partners.

Company size
201-500
Company stage
IPO
Headquarters
Wan Chai District, Hong Kong
Founded
2014

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