Supergoop!

Skincare brand delivering broad-spectrum sun protection

Senior Copywriter

Copywriting & Creative WritingPosted on Nov 9

Full-timeNew York, NY, USA$90k - $100k /yrIn-person

About the Job

Requirements

At least 4 years of experience in a copywriting or similar role.
Prior experience writing in the skincare or beauty industry is preferred.
Ability to work in a fast-paced, adaptive environment.
Social media savvy and awareness of current trends.
Experience adapting messaging for a variety of platforms and audiences, with a desire to further develop writing talents.
Excellent project and time management skills, including consistently meeting deadlines and managing an ever-changing workload.
High-level attention to detail and accuracy in execution, including proofreading.
Creative and active problem-solving to drive timely, quality delivery of projects.
Personal passion for the beauty industry, particularly skincare and suncare.
Excellent communication skills and ability to present with confidence.

Responsibilities

Lead creative concepting for tier B launch campaigns, key collaborations, and seasonal campaign moments.
Consistently deliver copy requiring minimal or no feedback and/or direct supervisor review, including weekly proofing of copy in layout.
Identify opportunities for brand evolution across messaging channels, including social, blog, web, paid ads, and emerging media.
Analyze performance reports to identify trends and opportunities and execute accordingly.
Champion Supergoop! brand standards and adhere to AP style.
Proofread work and maintain a high standard of excellence.
Partner in leading Brand Voice evolution by developing content and voice guides to elevate and ensure consistent messaging across platforms.
Demonstrate leadership when the direct supervisor is out of the office, including attending supervisor meetings as a proxy, tracking tasks due, addressing feedback, and promptly championing urgent changes and pivots.
Demonstrate a leadership style that inspires teammates and encourages positive partnership within the organization and Creative team.
Present work to senior leadership and effectively address feedback.
Drive content strategy for social and blog by developing content ideas, collaborating with key leads, and executing creative development.
Work independently with cross-functional partners to oversee creative voice development within AI tools and usage, collaborate on briefing and strategizing key content initiatives, and execute business-as-usual work.
Proactively anticipate and address partner feedback and points of view to minimize later changes.
Navigate organizational and workflow changes, including addressing feedback, holding partners accountable, and making prioritization decisions on projects and allocation of time and resources.

Desired Qualifications

A Bachelor's degree in Journalism, English, or Communications is preferred but not required.

Who we are:

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

Who You Are:

You are a "native speaker" of all things beauty and skin care. You are creative-minded and able to deliver innovative and imaginative work, while still maintaining an analytical mindset and an extreme attention to detail. Supergoop! is seeking a meticulous, adaptive individual to join the creative team as a Senior Copywriter in NYC. Reporting to the VP Creative, in this role you will help hone brand voice and create content across social, retail, web and additional platforms.

Responsibilities:

COPYWRITING

Lead creative concepting for tier B launch campaigns, key collaborations and seasonal campaign moments
Consistently deliver copy that requires minimal/no feedback and/or does not require direct supervisor review, including weekly proofing of copy in layout
Identify opportunities for brand evolution across messaging channels, including but not limited to social, blog, web, paid ads, and emerging media
Analyze performance reports to identify trends and opportunities and execute accordingly
Be a champion of Supergoop! brand standards and an adherer of AP style
Proofread work and maintain a high standard of excellence in all that you do

STRATEGY & LEADERSHIP

Partner in leading Brand Voice evolution, developing content and voice guides to elevate and ensure consistency in messaging across platforms
Showcase leadership capabilities when direct supervisor is out of the office, including attending supervisor meetings as proxy, keeping up with tasks due, addressing feedback and promptly championing urgent changes and pivots
Demonstrate a leadership style that inspires teammates and encourages positive partnership within the organization and the Creative team
Present work to senior leadership and effectively address feedback
Drive content strategy for social and blog, developing content ideas, collaborating with key leads and executing the creative development

PROCESS

Work independently with cross-functional partners to oversee creative voice development within AI tools/usage, collaborate on briefing and strategizing key content initiatives and execute business-as-usual work
Proactively anticipate and address partner feedback and POVs to minimize change down the road
Navigate organizational and workflow changes, including addressing feedback, holding partners accountable, and making judgement calls on prioritization of projects and allocation of time/resources

Qualifications/Experience:

4+ years of experience in a copywriting or similar role
Bachelor's Degree in Journalism, English, or Communications preferred but not required
Prior experience writing in the skincare or beauty industry preferred
Ability to work in a fast-paced, adaptive environment
Social media savvy with an ear and eye for what’s trending
Experience adapting messaging for a variety of platforms and audiences, as well as a desire to further develop writing talents
Excellent project and time management skills, including the ability to consistently meet deadlines and manage an ever-changing workload
Collaborative spirit
High-level attention to detail and accuracy in execution of work and tasks; a proofreading pro
Creative and active problem-solving to drive on-time and quality delivery for all projects
Personal passion for the beauty industry, particularly skincare and suncare
Excellent communication skills and ability to present with confidence

Base Salary: $90,000 - $100,000/year

Supergoop! shines bright for you and offers US based full-time employees:

Comprehensive Health Benefits
Generous Paid Time Off Policy
401k with Company Match
Product Discounts
Employee Referral Program
Company and Team Off-Sites

EEO Statement:

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Health and Safety Statement:

The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.

About the Company

Supergoop!

Skincare brand delivering broad-spectrum sun protection

Summary of Supergoop!: 1) What it does: Supergoop! makes skincare products focused on sun protection, offering broad-spectrum SPF products to protect skin from UVA, UVB, and IRA rays for everyday use and active lifestyles. 2) How products work: The formulas are hydrating and designed for water- and sweat-resistance, catering to daily protection and activity-specific needs. They are sold via direct-to-consumer channels (its website) and retail partners, with options including subscriptions. 3) How it differentiates: It combines high-performance, hydrating sunscreens with convenience features (instant refunds, free 30-day returns) and targets both everyday wear and active contexts, competing on product quality, hydration, and customer experience rather than just price. 4) Goal: To provide accessible, reliable sun protection embedded in skincare, helping people protect their skin in daily life and during activities, while growing its direct-to-consumer and retail reach.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: San Antonio, TX
Founded: 2007

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