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DKS stock rebounds as analysts call selloff overdone. TIM BOHEN - UPDATED SEP. 22, 2026, 4:47 PM ET Summarize this article Dick's Sporting Goods Inc stocks have been trading up by 8.15 percent after strong earnings and upbeat retail demand signals Key takeaways. * Q2 from Dick's Sporting Goods delivered a modest EPS and revenue miss, but 4.9% same-store sales growth and market share gains showed the core business is still executing well. * 2026 non-GAAP EPS guidance was cut sharply to $11-$12, driven by margin pressure in weak athletic footwear and apparel and heavy promotions to clear older inventory. * Management reaffirmed 2.5%-4% same-store sales growth for core Dick's banners, while trimming Foot Locker-related outlook and shifting toward stronger in-house and core brands. * Major firms including JPMorgan, BofA, UBS, BTIG, Wells Fargo, and Oppenheimer all cut price targets on DKS but largely kept positive ratings, arguing the stock looks oversold. * Baird broke from the pack by downgrading DKS to Neutral with a $150 target, and that more cautious stance coincided with a roughly 2.6%-2.8% share pullback on light trading. Live Update At 16:47:01 EDT: On Tuesday, September 22, 2026 Dick's Sporting Goods Inc stock [NYSE: DKS] is trending up by 8.15%! Discover the key drivers behind this movement as well as its expert analysis in the detailed breakdown below. Quick financial overview. DKS has been trading like a rollercoaster. After a brutal post-earnings flush, the stock has been grinding higher, closing near $133.94 after bouncing from the low $120s. Over the last couple of weeks, Dick's Sporting Goods has carved out a steady uptrend, with higher lows from about $123 to the mid-$130s. That tells traders dip buyers are active again. Intraday, DKS has been tight. Most 5-minute candles cluster between $131 and $135, with no wild spikes. That kind of controlled action often signals consolidation after a big move, while shorts and longs battle for the next leg. On the fundamentals, Dick's Sporting Goods just printed Q2 revenue of $5.59B and adjusted EPS of $3.53, a modest miss versus expectations. Yet same-store sales grew 4.9%, and the company gained market share. Margins are under pressure, but DKS still runs a 32.1% gross margin and a profit margin near 4%, backed by strong returns on equity above 18%. With a P/E around 13 and price-to-sales near 0.5, the market is already discounting a chunk of the pain. For traders, that combination of technical stabilization and compressed valuation is exactly what creates two-sided trading opportunities. Why traders are watching DKS so closely. DKS is in the classic post-earnings reset zone that active traders love. Q2 numbers weren't a disaster, but guidance reset hard. Dick's Sporting Goods cut its 2026 non-GAAP EPS outlook from $13.50-$14.50 to $11-$12 as footwear and apparel margins cracked under weak demand and heavy promotions. That's why the stock got slammed in the first place. At the same time, the core story at Dick's Sporting Goods looks a lot stronger than the headline EPS cut suggests. The company is still growing comps 4.9%, stealing market share, and leaning into growth drivers like its House of Sport concept, GameChanger, and its media network. Management reaffirmed 2.5%-4% same-store sales growth for the core DKS banners, while lowering expectations for the Foot Locker-related business to flat to slightly negative. That clearly draws a line between what's working and what's dragging. Footwear is the problem zone. UBS and BTIG both pinned the reset on excess legacy footwear inventory, heavier discounts, and weak Foot Locker performance. Dick's Sporting Goods has responded by shifting its product mix toward better-selling in-house and core brands and lining up a more favorable launch calendar for the back half of the year. If that pivot takes, traders watching DKS could see margins stabilize faster than feared. Analyst action tells the rest of the story. JPMorgan cut its price target to $188 but called DKS oversold after the post-earnings selloff, expecting a recovery into back-to-school. BofA reduced its target to $200 yet still sees room for multiple expansion as the core business grinds higher. UBS, Wells Fargo, and Oppenheimer all slashed targets but kept Buy or Overweight stances, with Oppenheimer calling Dick's Sporting Goods "too cheap to dismiss" after a roughly 31% drop. That kind of language matters for sentiment. The one crack in the bullish wall is Baird. It eventually downgraded DKS to Neutral with a $150 target, and shares slipped another 2.6%-2.8% on that call, even on below-average volume. For short-term traders, that mix of lingering skepticism and broad Street support sets up a battleground stock with plenty of range to trade. Conclusion. Right now DKS sits at the intersection of fear and opportunity. On one side, Dick's Sporting Goods has a clear earnings reset, a tough footwear backdrop, and guidance that now bakes in lower margin expectations. On the other side, the core business is still putting up 4.9% comp growth, market share gains, and solid profitability, all while the stock trades at about 13 times earnings and roughly half of sales. The chart confirms the tug-of-war. After that huge dump down toward the $120s, DKS has been stair-stepping higher, printing higher lows and holding the low-$130s. If the stock keeps basing between $130 and $140 while analysts keep talking about "oversold" and "too cheap to dismiss," traders will continue hunting both dip-buy bounces and short-term fades. For active market players studying Dick's Sporting Goods, the key is to respect the volatility while focusing on the data: guidance is lower, but the franchise is not broken. As Tim Sykes loves to say, "The market doesn't care about your opinion, only about price action and catalysts." That's where disciplined trading principles come in. As Tim Bohen, lead trainer with StocksToTrade says, "A good trade setup checks all the boxes - volume, trend, catalyst. Don't trade if you're missing pieces of the puzzle." DKS has both right now - a major guidance reset as the catalyst, and a stock trying to rebuild after a 30% flush. That makes Dick's Sporting Goods a name to study closely, plan carefully, and trade with strict risk rules. This analysis is for educational and research purposes only and is not investment advice. This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Its coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. 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NYSE: DKS: Kessler Topaz Meltzer & Check, LLP announces the filing of a securities fraud Class Action lawsuit against DICK'S Sporting Goods, Inc. (DKS). Did you buy DKS common stock between September 8, 2025 and August 24, 2026? Affected DKS Investor Summary * Who: DICK'S Sporting Goods, Inc. (NYSE: DKS) * What: Securities fraud class action lawsuit filed * Class Period: September 8, 2025 through August 24, 2026 * Deadline to Seek Lead Plaintiff Status: November 3, 2026 * Key Lawsuit Allegations: Material misstatements and/or omissions concerning the company's inventory and promotional activity. * Investor Action: Contact Kessler Topaz Meltzer & Check, LLP (www.ktmc.com) for recovery options RADNOR, Pa., Sept. 19, 2026 (GLOBE NEWSWIRE) - Kessler Topaz Meltzer & Check, LLP (www.ktmc.com), a nationally recognized securities litigation law firm, informs investors that a securities fraud class action lawsuit has been filed against DICK'S Sporting Goods, Inc. (DICK'S) (NYSE: DKS) on behalf of those who purchased or acquired DICK'S common stock between September 8, 2025 and August 24, 2026, inclusive. The lawsuit is filed in the United States District Court for the Western District of Pennsylvania and is captioned Plumbers & Pipefitters Local Union #295 Pension Fund v. DICK'S Sporting Goods, Inc., No. 2:26-cv-01860 (W.D. Pa.). Investors have until November 3, 2026, to file for lead plaintiff status. CONTACT KTMC TO DISCUSS YOUR LEGAL RIGHTS: If you purchased or acquired DICK'S common stock and have lost money on your investment, please provide your information here: You can also contact attorney Jonathan Naji, Esq. by calling (484) 270-1453 or by email at [email protected]. There is no cost or obligation to speak with an attorney. DICK'S SPORTING GOODS, INC. CLASS ACTION LAWSUIT - COMPLAINT ALLEGATION SUMMARY: The complaint alleges that, throughout the Class Period, Defendants made materially false and/or misleading statements, as well as failed to disclose material facts about the company's business, operations, and prospects. Specifically, Defendants failed to disclose to investors that: (1) DICK'S cleanup efforts concerning Foot Locker's inventory were not complete, and, in fact, Foot Locker remained saddled with unproductive and stagnant legacy footwear; (2) Foot Locker heavily relied on legacy footwear products that were particularly vulnerable to intensifying promotional pressures across the athletic footwear industry; (3) in turn, DICK'S was significantly exposed to an industry-wide environment of excess inventory and resulting promotional activity; (4) accordingly, DICK'S was unable to achieve the sales growth, margins, and profits it touted to investors; and (5) as a result, Defendants' statements about the company's business, operations, and prospects were materially false and misleading and/or lacked a reasonable basis at all relevant times. Why did DICK'S Stock Drop? On August 25, 2026, before the markets opened, DICK'S announced disappointing second quarter 2026 financial results, including adjusted earnings per share and revenue from Foot Locker that fell well short of analyst estimates. DICK'S also reduced its full year 2026 consolidated net sales guidance. DICK'S attributed the poor results, in part, to the athletic footwear marketplace having become "increasingly promotional" and "inventory levels building up across parts of the industry, leading to a much more promotional environment" which negatively impacted Foot Locker's business. On this news, the price of DICK'S common stock declined $55.02 per share, or approximately 30.7%, from a close of $179.33 per share on August 24, 2026, to close at $124.31 per share on August 25, 2026. WHAT DICK'S SPORTING GOODS, INC. INVESTORS CAN DO NOW: * File to be lead plaintiff by November 3, 2026. * Contact KTMC for a free case evaluation. All representation is on a contingency fee basis, there is no cost to you. * Retain counsel of choice or take no action. THE LEAD PLAINTIFF PROCESS FOR DICK'S SPORTING GOODS, INC. INVESTORS: DICK'S investors may, no later than November 3, 2026, seek to be appointed as a lead plaintiff representative of the class through Kessler Topaz Meltzer & Check, LLP or other counsel, or may choose to do nothing and remain an absent class member. A lead plaintiff is a representative party who acts on behalf of all class members in directing the litigation. The lead plaintiff is usually the investor or small group of investors who have the largest financial interest and who are also adequate and typical of the proposed class of investors. The lead plaintiff selects counsel to represent the lead plaintiff and the class and these attorneys, if approved by the court, are lead or class counsel. Your ability to share in any recovery is not affected by the decision of whether or not to serve as a lead plaintiff. Kessler Topaz Meltzer & Check, LLP encourages DICK'S investors to contact the firm for more information. ABOUT KESSLER TOPAZ MELTZER & CHECK, LLP (KTMC): Kessler Topaz Meltzer & Check, LLP (KTMC) is a leading U.S. plaintiff-side law firm focused on securities-fraud class actions and global investor protection. The firm represents individual investors as well as institutions, such as major pension funds, asset managers, and international investors. KTMC has led some of the largest recoveries in securities litigation and has been recognized by peers and the legal media with numerous accolades, including being recognized in Chambers & Partners USA 2026 as a Band 1 Top Firm in Securities and Class Actions, Legal 500's Tier 1 Rankings for Securities and M&A Litigation, The National Law Journal's Plaintiff's Hot List and Trailblazers in Plaintiffs' Law, BTI Consulting Group's Honor Roll of Most Feared Law Firms, The Legal Intelligencer's Class Action Firm of the Year, Lawdragon's Leading Plaintiff Financial Lawyers, and Law360's Titans of the Plaintiffs Bar. The firm operates globally with offices in Pennsylvania and California. KTMC has recovered over $25 billion for our clients and the classes they represent. The complaint in this matter was not filed by KTMC.

Cedar Hill, Dallas ISD students perform in national Dick's Sporting Goods New Balance ad. September 19, 2026 Twenty-eight Cedar Hill ISD and Dallas ISD students from Texas Supremacy Music & Arts Conservatory (TSMAC), a Dallas-based nonprofit dedicated to culturally rooted music and performing arts education for youth, recently took part in a national photo and video campaign for New Balance in partnership with Dick's Sporting Goods. The production company, X.Wave, led by Managing Partner Adam Sandler, researched performing arts organizations in search of a partner capable of connecting a national brand campaign with authentic talent from the marching band, drumline, step and broader performing arts communities. After reviewing TSMAC's mission and its track record across the Dallas-Fort Worth community, X.Wave identified TSMAC as a trusted organization and contacted the conservatory directly. The production was designed to capture more than performance. X.Wave built the campaign around the relationships, discipline and personality behind band and step culture, filming themes that included friendship and camaraderie, preparation and section pride, leadership and mentorship, football and game-day energy, individual style and self-expression, and community and personal growth. Content captured across the shoot included group performance footage, individual and group portraits, participant interviews, behind-the-scenes footage and New Balance product content for retail and social media, with X.Wave describing its goal as creating something "authentic, energetic and community driven." Cedar Hill, Dallas ISD students in Dick's Sporting Goods New Balance ad. The collaboration was structured as a paid opportunity, with every selected performer compensated for their participation. Participating students also received new New Balance shoes and accessories, and X.Wave covered approved production-related expenses such as transportation and meals. Beyond the opportunity to perform, the production gave students a firsthand look at the career paths that exist behind the camera. Students worked alongside professional producers, directors, photographers, stylists and brand marketers, gaining direct exposure to the advertising, media, entertainment, production, marketing and fashion industries that power a national retail campaign. That exposure reflects TSMAC's broader commitment: helping students see how the discipline, creativity and teamwork they build through music, and the performing arts can translate into real career pathways well beyond the stage. "Our work is about more than developing great performers," said William D. Allen, Founder of TSMAC. "We want young people to understand that the discipline, leadership, teamwork, confidence and creativity they build through the arts can open doors far beyond the stage. Seeing our students represented in a national campaign like this shows them what is possible when their talent meets the right opportunity." The New Balance campaign will be featured in Dick's Sporting Goods locations nationwide. Texas Supremacy Music & Arts Conservatory (TSMAC). Founded by Grammy Award-winning band director William D. Allen, Texas Supremacy Music & Arts Conservatory (TSMAC) is a Dallas-based 501(c)(3) nonprofit providing high-quality, culturally rooted music and performing arts education for youth ages 12 to 19. TSMAC's programs center on urban performing arts and Historically Black College and University (HBCU) traditions, including marching band, dance, cheer, step and music therapy. Since 2019, TSMAC has served more than 1,500 students, primarily from low-income communities, through free camps, afterschool enrichment, cultural showcases and college-readiness experiences that build artistic skill, confidence and pathways to higher education. Learn more at txsmac.org.