MBA Marketing Intern
Intuit
MBA Marketing Intern
Intuit
Tax, accounting, and personal-finance software
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With tens of millions of customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
To qualify for US internships, you must be currently enrolled in a degree-seeking program with an expected graduation date after the internship/co-op ends. If you do not meet this requirement, we invite you to explore other opportunities available on our careers website.
Intuit internships are 12 weeks throughout the summer. We have fixed start and end dates that are designed to work with various universities’ academic calendars.
Cohort 1: Monday, May 17 - Friday, August 6, 2027 (12 weeks)
Cohort 2: Monday, June 14 - Friday September 3, 2027 (12 weeks)
About our Emerging Talent Program:
Intuit invests in Emerging Talent because fresh perspectives strengthen our products and teams. The program is backed by a culture that values curiosity and collaboration, and you'll be supported by dedicated managers and mentors who are invested in your growth. As an intern or co-op, you'll work on meaningful projects with business impact, many centered on AI and emerging technologies, and contribute to driving decisions. You'll build skills through function-specific learning opportunities, connect with a global community of interns and co-ops through dedicated programming and social events, and get exposure to senior leadership and cross-functional work across Intuit's product ecosystem. Learn more about our Intern and Co-op Program here.
Team Overview
Join our B2B Demand Generation team as a Marketing Intern focused on New to the Franchise (NTTF), our motion for acquiring net-new mid-market customers. Roughly 122K of our 163K IES NTTF universe is out-market, businesses with no ERP, or where we lack the data to confirm what they're running. We're building demand programs for this group now, but haven't yet answered whether out-market investment converts, at what cost, and how much of our portfolio it should carry. This is a "should we, and how much" analysis, not a build, and it directly extends the account-stage (in-market/near-market/out-market) framework guiding our team's strategy.
Responsibilities
Analyze performance of out-market investment across NTTF campaigns
Build a data-backed assessment of conversion, cost, and portfolio allocation across in-market, near-market, and out-market segments
Partner with the demand generation and analytics teams to source and validate data
Deliver a recommendation to leadership on how out-market investment should be sized going forward
Present findings to marketing leadership
Qualifications
Current enrollment in an MBA program, with relevant coursework in Business, Marketing, Analytics, or a related field
Strong analytical and quantitative reasoning skills
Comfort working with ambiguous, incomplete data and building a defensible recommendation anyway
Excellent written and verbal communication skills, able to translate analysis into a clear leadership narrative
A graduation date after the internship end date
Must be legally authorized to work in the US on a full-time basis during the duration of the internship
Ability to work onsite for a minimum of 3 days per week
Nice to Haves:
Prior exposure to B2B or account-based marketing concepts
Experience with SQL, Excel, or BI/visualization tools
Coursework or experience in marketing analytics or growth strategy
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: $40 - 53 (per hour) in MTV an hr.
The expected base pay range for this position is:Intuit provides financial technology tools for consumers and small businesses. Its main products are TurboTax for tax preparation, QuickBooks for accounting, and Mint for personal finance management. These tools typically operate on a subscription basis or behind transaction fees, with features that help users file taxes, track income and expenses, and manage budget and goals. The software ecosystem is designed to connect tax, accounting, and personal finance in one place, improving workflows for individuals, freelancers, and small business owners. Security is a priority, with measures like multi-factor authentication and anti-fraud protections to protect user data. Intuit’s goal is to help people achieve financial well-being by educating users and delivering easy-to-use, reliable financial software across different needs and customer segments.
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