Reolink

Provides global intelligent visual security solutions

Ecommerce Manager - AU, EU, US Markets

Growth MarketingPosted on Nov 11

Full-timeSingapore

About the Job

Requirements

A Bachelor's degree in any field is preferred for this post.
Minimum 2–5 years of hands-on experience in the company's official website or Amazon platform.
Familiarity with website traffic and conversion, Google Analytics, A/B testing, cost per click, and conversion rate optimization.
Experience handling an online store, online sales operations, and online sales growth duties.
Proven experience in cross-border business-to-consumer or direct-to-consumer e-commerce is an advantage, particularly in the Australia, Europe, and US markets.

Responsibilities

Handle the Reolink official website and Amazon platform while leading the Singapore e-commerce team.
Own annual, quarterly, monthly, and weekly sales plans and action plans; analyze sales performance to diagnose gaps and drive target achievement and growth.
Use Google Analytics 4 and FineBI to analyze traffic, conversion rates, pages, and user paths, and apply user-behavior tools for deeper insight; turn anomalies and growth opportunities into actionable solutions.
Analyze competitor websites, campaigns, and sales performance, and track brand market-share dynamics to mitigate risks and capture opportunities.
Set discount-rate and promotional-structure strategy in support of sales targets; keep manufacturer's suggested retail pricing synchronized per Product Department regulations.
Lead end-to-end campaign and page planning to meet campaign, product, and marketing requirements; initiate and drive regional localization campaigns.
Identify website operational and legal risks plus product-feature anomalies, and drive page and functionality improvements.
Plan stock-keeping unit launches and delistings and streamline the portfolio; adjust category workflows to category planning; oversee shipping, expediting, stocking, and inventory ledger accuracy.
Audit daily task completion and coordinate team workflow; build onboarding and mentorship plans for new hires; drive company and department learning programs; partner across departments and take on ad-hoc assignments.

Desired Qualifications

Proven experience in cross-border business-to-consumer or direct-to-consumer e-commerce, particularly in the Australia, Europe, and US markets.

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

5 Work Days
Office Near Tai Seng MRT, Singapore
Medical & Dental Benefits Provided
Entitled to Yearly Bonus & Performance Bonus

Qualifications [ Fulfill All 5 Requirements ]

Bachelor's Degree in any field is preferred for this post.
Minimum 2-5 Years of hands-on experience in Company's Official Website or Amazon platform.
Must be familiar with Website Traffic & Conversion, Google Analytics, A/B testing, CPC, CRO.
Experiences in handling online store, online sales operations and online sales growth duties.
Proven experience in cross-border e-commerce (B2C or D2C) is an advantage, particularly for the Australia and Europe & US markets.

This Role will mainly focus on handling Reolink Official Website & Amazon platform while leading SG E-Commerce Team.

Sales planning & target delivery — Own annual, quarterly, monthly and weekly sales plans and action plans; analyse sales performance to diagnose gaps and drive target achievement and growth.
Performance & user analytics — Use GA4 / FineBI to analyze traffic, conversion rates, pages and user paths, and apply user-behavior tools for deeper insight; turn anomalies and growth opportunities into actionable solutions.
Market & competitor intelligence — Analyze competitor websites, campaigns and sales performance, and track brand market-share dynamics to mitigate risks and capture opportunities.
Pricing & promotion strategy — Set discount-rate and promotional-structure strategy in support of sales targets; keep MSRP pricing synchronized per Product Department regulations.
Campaign, page & localization orchestration — Lead end-to-end campaign planning and page planning to meet campaign, product and marketing requirements; initiate and drive regional localisation campaigns.
Site risk & optimization — Identify website operational and legal risks plus product-feature anomalies, and drive page and functionality improvements.
Product, SKU & inventory operations — Plan SKU launches and delistings and streamline the portfolio; adjust category workflows to category planning; oversee shipping, expediting, stocking and inventory ledger accuracy.
Team leadership & cross-functional collaboration — Audit daily task completion and coordinate team workflow; build onboarding and mentorship plans for new hires; drive company and department learning programmes; partner across departments and take on ad-hoc assignments.

About the Company

Reolink

Provides global intelligent visual security solutions

Reolink provides security camera systems and intelligent visual technology for homes, small and medium-sized businesses, and communities. Its products include HD cameras and surveillance solutions that connect via Wi‑Fi or cellular networks, with an app for remote monitoring, alerts, and settings. It differentiates itself with a broad product range for consumer and conservation deployments, including 4G solar-powered cameras used in wildlife projects. Its goal is to offer affordable, reliable security technology that protects people and property while supporting wildlife and community initiatives worldwide.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Wan Chai District, Hong Kong
Founded: 2007

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