Senior Product Manager - Ecommerce Home Page

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Product Manager – Ecommerce Home Page will play a critical role in elevating the eCommerce Home Page experience to drive conversion.

ROLE OVERVIEW

The Sr. Product Manager – Ecommerce Home Page is a dynamic leader responsible for driving revenue and profitability by leading the evolution of our Home Page experience, one of the most impactful parts of the customer journey across our eCommerce platform. This role owns the vision, strategy, and roadmap for the home page, working closely with design, engineering, marketing, and analytics to deliver a best-in-class shopping experience across desktop, mobile, and App. The Sr. Product Manager – Ecommerce Home Page delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Partner closely with UX/UI design, engineering, marketing, and analytics teams to align on a shared vision for the Home Page experience
• Influence and align cross-functional partners toward common goals, balancing technical feasibility with business value
• Lead and motivate cross-functional teams to deliver results in a fast-paced, dynamic environment

Fan & Customer Impact (Obsessed with Fans)

• Own the end-to-end product lifecycle of the Home Page, from ideation to launch and continuous improvement
• Analyze customer behavior and data to identify opportunities to enhance the home page experience and drive measurable improvements in conversion and engagement
• Craft intuitive, responsive, and accessible home page layouts optimized for desktop, mobile, and App
• Maintain deep understanding of eCommerce customer navigation patterns and how fans engage with the product discovery journey

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Develop and maintain a compelling product vision for the home page that aligns with customer needs, business goals, and cross-functional priorities
• Define and track key performance indicators (KPIs), using A/B testing, user research, and data analytics to iterate quickly and learn from customer feedback
• Stay current with eCommerce trends, competitor experiences, and industry innovations to inform and inspire product development

Ownership & Execution (Determined & Relentless Mindset)

• Partner with engineering teams to ensure timely delivery of product enhancements, balancing technical feasibility with business value
• Navigate ambiguity and drive clarity in complex situations while maintaining momentum on the roadmap
• Operate within agile development environments, applying agile methodologies to drive continuous iteration

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 7+ years of product management experience in eCommerce or consumer digital products
• Deep understanding of eCommerce customer navigation patterns and expertise in how users and customers leverage the product detail page
• Excellent partnership with UX design in creating delightful experiences
• Strong analytical skills and experience with data-driven decision-making, including proficiency in data analysis tools and techniques
• Understanding of the Sports apparel market, online shopping behavior, and competitive landscape
• Demonstrated leadership ability, with experience leading and motivating cross-functional teams to deliver results in a fast-paced, dynamic environment
• Experience working in agile development environments and familiarity with agile methodologies

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Redwood City, CA, subject to the Company's current hybrid work policy. This role currently requires in-office presence {{"Tuesday, Wednesday, Thursday" or "3 days per week"}}. 

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Salary Range 160000 - 200000 USD