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Yerba Madre

Direct-to-consumer yerba mate beverages

Financial Planning & Analysis Analyst

Full-TimePosted on 10/23/2026
$65k - $85k
Mid
Bachelor's
Los Angeles, CA, USA+1 moreMore locations: Oakland, CA, USA
HybridHybrid schedule: on-site 3 days per week in the Los Angeles or Oakland office.
Finance & BankingCorporate Finance & FP&A

About the job

Requirements
  • Bachelor’s degree in Accounting, Finance, Economics, or Business Administration and 3–5 years of work experience.
  • Advanced Excel, AI, and technology skills, including serving as a go-to resource for technological solutions.
  • Strong organizational skills, attention to detail, ability to prioritize, communicate expectations, and meet deadlines.
  • Ability to multitask in a fast-paced, multilayered global environment with fluctuating priorities and deadlines.
  • Ability to work without direct supervision and manage tasks and time efficiently.
  • Strong skills in preparing and delivering high-level formal and informal presentations to internal and external stakeholders.
  • Ability to present complex information clearly and concisely.
  • Ability to collaborate across functions.
  • An enterprise viewpoint, including understanding high-level business concepts and how they integrate into company strategy and initiatives.
  • Flexibility and adaptability in a rapidly scaling global enterprise.
Responsibilities
  • Analyze financial results, focusing on profitability, trends, costs, and adherence to budgets.
  • Prepare and deliver regular and ad hoc reports to management, providing actionable insights and recommendations.
  • Use advanced AI and Excel skills to develop robust financial models supporting strategic decision-making.
  • Assist in forecasting operational and profitability performance.
  • Analyze operational costs and identify opportunities to improve operational efficiency.
  • Support development of annual targets for key performance indicators to drive business objectives.
  • Issue regular status and ad hoc reports to management.
  • Assist in establishing short- and long-range departmental goals, objectives, policies, and operating procedures.
  • Partner with teams across the organization to translate operational inputs into financial insights, aligned plans, and measurable business outcomes.
  • Use AI-enabled tools to automate recurring reporting, variance analysis, and financial data validation, and to support faster decision-making and better analytics.
  • Complete tasks and projects assigned by the direct supervisor, ensuring timely and accurate delivery.
  • Deliver accurate, timely forecasts and reporting that clearly explain performance, risks, and opportunities.
  • Transform complex financial and operational data into concise insights and actionable recommendations for leadership.
  • Build scalable financial models, reports, and planning processes using advanced Excel, AI, and automation tools.
  • Partner across functions to align assumptions, improve accountability, and support measurable business outcomes.
Desired Qualifications
  • Experience in public accounting audit, consumer packaged goods, or the beverage industry.

About the company

Yerba Madre sells yerba mate beverages with organic fruit juices in the United States and Canada, offering both still and sparkling options. Their products include high-energy canned drinks, sparkling cans, and dried yerba mate, sold directly through their online store. The caffeine comes from yerba mate leaves, which are blended with fruit juices to create refreshing, naturally energizing beverages. The company also builds community through Ambacebador programs that encourage customers to connect and share experiences. Yerba Madre differentiates itself by emphasizing organic ingredients, a direct-to-consumer model, and a commitment to sustainability with the aim of a regenerative, net-positive impact on people and the planet. Its goal is to provide natural energy alternatives that support health-conscious consumers while fostering community and environmental responsibility.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Sebastopol, California

Founded

1996

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What believers are saying

  • 2026 launches include Watermelody, Mango Fuego, Cherry Sublime, and Strawberry Kiwi.
  • Distribution grew 35%, and Kroger named Yerba Madre number one natural tea.
  • Sparkling, lower-sugar, and unsweetened SKUs broaden appeal across health-conscious buyers.

What critics are saying

  • Ben Mand exits in July 2026; Steve Lesnard must preserve momentum immediately.
  • Convenience stores exceed 40% of business, creating channel concentration risk.
  • Any dilution of regenerative claims invites brand trust collapse and retailer backlash.

What makes Yerba Madre unique

  • Regenerative Organic Certified yerba mate gives Yerba Madre a defensible sourcing story.
  • More than 45,000 U.S. and Canada retail doors signal unusual omnichannel reach.
  • New shade-grown seal and forest-restoration claims reinforce premium, purpose-led positioning.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Mental Health Support
  • Paid Medical Leave
  • Paid Holidays
  • Paid Vacation

Company News

Yahoo Finance
Jul 20th, 2026
Yerba Madre names Steve Lesnard CEO to lead yerba mate brand's next growth phase

Yerba Madre, the US category leader in yerba mate, has appointed Steve Lesnard as chief executive officer, effective 20 July 2026. Lesnard, who previously served on the company's board of directors, succeeds Ben Mand, who led the company through operational transformation. Under Mand's leadership, Yerba Madre overhauled its supply chain, shifted from self-distribution to regional partnerships, and rebranded from Guayakí to Yerba Madre. Mand will continue as an advisor to the board. The Oakland and Los Angeles-based company produces organic, regeneratively grown yerba mate and works to restore the South American Atlantic Forest whilst supporting local harvesters and communities. Emily White, chairman of the board, said Lesnard's experience building and scaling brands made him the right choice to accelerate growth.

BNP Media
Aug 26th, 2025
Yerba Madre Launches Watermelody, First Seasonal Release Under Rebrand

Yerba Madre launches Watermelody, first seasonal release under rebrand.

PR Newswire
May 2nd, 2025
Guayakí Yerba Mate Rebrands As Yerba Madre, Deepening Its Regenerative Mission And Honoring Indigenous Partnerships

SEBASTOPOL, Calif., and VENICE, Calif., May 2, 2025 /PRNewswire/ -- Guayakí Yerba Mate, the pioneer of regenerative yerba mate beverages in North America, is rebranding as Yerba Madre™, a new name that reflects a deepened commitment to people and planet, and the ancestral roots of yerba mate