Content Creator
About the job
- Proven experience creating engaging content for platforms such as TikTok, Instagram Reels, and YouTube Shorts, with an understanding of their nuances, trends, and culture.
- Ability to shoot, often with a smartphone, and edit compelling short-form video content.
- Comfort using mobile editing apps such as CapCut or InShot and/or basic desktop editing software such as Adobe Premiere Rush, iMovie, or basic Premiere Pro.
- Strong understanding of effective user-generated content and experience creating content in an authentic user-generated style.
- Ability to generate creative ideas quickly and adapt to the fast-paced nature of social media trends.
- Excellent communication skills and ability to work effectively within a team environment.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Monitor social media platforms, especially TikTok and Instagram Reels, to identify emerging trends, sounds, and formats and translate them into actionable content ideas for company accounts.
- Conceptualize, script, shoot, and edit engaging short-form video and static content optimized for social media platforms, using an authentic, often user-generated-content-style look and feel.
- Develop and execute strategies to encourage and leverage user-generated content, and create brand content that mimics authentic user-generated content.
- Work with the Social Media Manager or Content Lead and broader Marketing and Creative teams to align content with campaign goals, brand voice, and platform best practices.
- Edit content, add text overlays, incorporate trending audio, and use basic motion graphics or in-app effects to enhance content and ensure it is platform-native.
- Organize and manage digital assets, including raw footage, edited videos, and graphics, for social media use, ensuring easy access and archiving.
- Stay updated on best practices, features, and algorithm changes across key social media platforms.
- Contribute insights based on an understanding of what resonates with audiences and content performance.
About the company
Within is a performance branding agency that blends brand-building with performance marketing to improve clients’ business outcomes. It creates unified marketing strategies that cover the entire customer journey, from awareness to purchase, and deliberately collapses the traditional marketing funnel to optimize media investments and deliver measurable financial results. Working with a diverse roster of established brands, it acts as an extension of clients’ marketing teams, forming strategic partnerships to drive continuous optimization and scalable growth. Its main goal is to maximize marketing ROI and deliver long-term value by aligning brand and performance across channels and touchpoints.
Company Size
201-500
Company Stage
Seed
Total Funding
$150K
Headquarters
New York City, New York
Founded
2015
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Simplify's Take
What believers are saying
- Foot Locker, Orveon Global, and Movado validate WITHIN's enterprise client acquisition.
- 2026 WITHIN interviews emphasize AI-enabled personalization, matching buyer demand for measurable efficiency.
- WITHIN's recurring content and executive interviews signal stronger thought leadership and client retention.
What critics are saying
- Foot Locker's 2024 win ties revenue concentration to a retailer facing margin pressure.
- Indie agency status leaves WITHIN exposed to Dentsu and Omnicom in future pitches.
- If client growth stalls, performance branding gets commoditized and pricing power erodes quickly.
What makes WITHIN unique
- WITHIN won Foot Locker's North America media account after a competitive RFP in 2024.
- Joe Yakuel's integrated operating model unifies digital media planning, buying, reporting, and optimization.
- WITHIN markets itself as performance branding, collapsing brand and performance into one agency.
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Benefits
Health Insurance
Unlimited Paid Time Off
Phone/Internet Stipend
401(k) Company Match
Hybrid Work Options
Professional Development Program
Company Social Events
Company News
Claire's Selects WITHIN to Lead Paid Media and SEO. NEW YORK-(BUSINESS WIRE)-WITHIN, an integrated media and creative agency, today announced a new partnership with Claire's, the iconic fashion brand and piercing destination. WITHIN will lead Claire's paid media and SEO strategy as part of the brand's new chapter centered on modern girlhood and Gen Alpha. "Claire's is one of those rare brands that has stayed relevant across generations, and we're excited to partner with their team as they continue this next stage of growth." Share Claire's selected WITHIN to connect media strategy, customer behavior, and measurement across digital and in-store channels. The partnership comes as Claire's looks to build a more connected digital-to-physical customer journey around piercing, its most iconic experience. As part of the broader evolution for Gen Alpha, Claire's recently upgraded its piercing experience, which is now rolling out nationwide featuring new clinical standards, enhanced training, an elevated environment and a refreshed visual identity. WITHIN's strategy will support that transformation while building distinct paths for customers who plan a piercing in advance, as well as those who decide once they are in the store. WITHIN's full-funnel, LTV-driven approach will allow Claire's to capture demand across the journey and measure the long-term value of each customer. "Claire's is one of those rare brands that has stayed relevant across generations, and we're excited to partner with their team as they continue this next stage of growth," said Joe Yakuel, CEO and Founder of WITHIN. "Our approach is about designing distinct strategies for how different customers actually make decisions, then measuring what that's worth over the long term rather than just what it costs to acquire. That's the discipline we bring to every partner, and we're proud to bring it to Claire's." To schedule a piercing appointment and explore the latest trends, visit claires.com to find a store near you. About WITHIN: WITHIN is an integrated media and creative agency behind some of the world's most ambitious consumer brands, including The North Face, Ben & Jerry's, Foot Locker, Movado Group, and Claire's. Business Wire, Inc. bring together media, creative, measurement, and AI systems to help brands build marketing that resonates with consumers and delivers measurable business results. For more information, visit within.co. About Claire's: Claire's is a fashion brand with a mission to become an inspiring playground for modern girlhood. With more than 60 years of cultural relevance and over 131 million people pierced to-date, Claire's is the leading destination for first piercings and the core memories unlocked with these experiences. Today, the brand connects with Claire's girls through trending products, immersive in-store experiences and a strong point of view on what's next - creating a space where individuality shines and memories are made. For more information and to find a store near you, visit claires.com.
Known as a leading digital marketing agency for retail and consumer brands, WITHIN has partnered with companies like Foot Locker, The North Face and Timberland to rethink how they grow by uniting brand storytelling with performance marketing.
NEW YORK--(BUSINESS WIRE)--WITHIN, the world’s only Performance Branding firm, announced today that it has taken on the role as the North American media agency of record for Foot Locker, Inc., a leading omni-channel footwear and apparel retailer that unlocks the “inner sneakerhead" in all of us. This exciting partnership follows the earlier unveiling of Foot Locker’s groundbreaking “Lace Up” plan, announced in March 2023 to strategically invigorate growth across the diverse portfolio of brands under Foot Locker, Inc. The plan focuses on four key imperatives: expanding sneaker culture; powering up the Foot Locker, Inc. portfolio; deepening relationships with Foot Locker, Inc. customers across all brands; and delivering a best-in-class omni experience. “Following a competitive RFP process, we’re excited to award the North American media business to WITHIN,” said Katarina Brown, Vice President of Digital Marketing Media at Foot Locker