Full-Time
Updated on 9/10/2026
Cloud-native DXP for content, commerce, optimization
$74k - $137k/yr
Austin, TX, USA + 1 more
More locations: Nashua, NH, USA
In Person
Bachelor's, Master's
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Optimizely is a Digital Experience Platform that helps enterprises create, manage, and optimize digital experiences across channels by combining content, commerce, experimentation, and personalization in a cloud-native system. It lets teams author and organize content, run experiments like A/B tests, and use AI-powered personalization to tailor experiences at scale. The platform integrates content creation, e-commerce, analytics, and marketing automation in one environment, built around continuous testing and data-driven decisions. Its goal is to boost customer engagement and accelerate growth by delivering relevant experiences and optimizing across touchpoints.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$1.1B
Headquarters
New York City, New York
Founded
2009
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Health Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Retirement Plan
Stock Options
Wellness Program
Mental Health Support
Optimizely has launched a family of purpose-built AI models designed specifically for marketing tasks. Early testing shows these post-trained models achieve 10 times greater cost efficiency compared to state-of-the-art large language models whilst maintaining frontier-level quality. The models are tailored for specific marketing functions rather than being general-purpose tools. They draw on Mark-IQ, Optimizely's data layer built on each organisation's context, including experimentation history and web analytics. Optimizely also introduced Mark-Bench, an open-source benchmark to evaluate AI performance for marketing tasks. The benchmark tests models against 285 tasks spanning 15 marketing functions and over 6,000 criteria. On Mark-Bench's default configurations, Optimizely Agent Platform scored 67% compared to 60% for Claude Code at half the cost. The models will be available to all Agent Platform customers.
Optimizely introduces Virtual Teammates, giving marketers role-specific AI coworkers. Aug 31, 2026, 09:02 ET New digital coworkers retain context, proactively take on recurring work, and operate across marketing tools within defined identity and permissions NEW YORK, Aug. 31, 2026 /PRNewswire/ - Optimizely, the AI platform for marketing, today announced Virtual Teammates, a new class of digital coworkers built to work alongside marketers across their day-to-day workflows. Unveiled at Opticon, Virtual Teammates can take on defined responsibilities, retain knowledge about an organization over time and proactively complete work without requiring marketers to prompt an AI tool task by task. The launch addresses a growing challenge for marketing teams: AI adoption has increased, but so has the work required to manage an expanding set of disconnected tools. In a recent global Optimizely study of more than 2,000 B2B marketing leaders, 81% said they personally switch between two or more disconnected AI tools each week, including 19% who use four or more. Rather than adding another tool marketers need to operate, Virtual Teammates are designed to function as ongoing members of the marketing team. Each Virtual Teammate has a defined role, responsibilities, and organizational permissions. Marketers can assign them work, involve them in conversations and workflows, and configure recurring responsibilities triggered by schedules or events. Over time, they retain relevant context from previous conversations, projects, and decisions so marketers do not have to continually re-explain how their organization works. "Marketers want to grow their business, not spend time re-explaining it to multiple AI tools," said Alex Atzberger, CEO of Optimizely. "A Virtual Teammate learns how your organization works once, then keeps going. This is the most exciting innovation since the introduction of agents." At launch, Optimizely is introducing a roster of Virtual Teammates for common marketing roles, including: * Chief of Staff: Helps marketers prepare for meetings, track follow-ups, monitor competitive intelligence, and deliver recurring briefings. * SEO & AI Search Analyst: Monitors search and AI visibility, audits AEO performance and identifies opportunities before taking action, and reports on what was done after. * Marketing Analyst: Turns marketing data into decision-ready insights by monitoring acquisition, content performance, and conversion trends. * Personalization Strategist: Identifies personalization opportunities, designs, and builds campaigns, and monitors performance to recommend next steps. * CRO Manager: Analyzes experiments and performance to identify areas for improvement and recommend actions for marketers to investigate and act on. Organizations can access role-specific Virtual Teammates from a directory, where they can hire and customize ready-built teammates with role-based expertise rather than requiring marketers to build agents and workflows from scratch. Teams can adapt each teammate's responsibilities in plain language and connect it to the systems needed to perform its work. Virtual Teammates can also operate on a schedule. A Chief of Staff, for example, could deliver a weekly briefing or share background details ahead of a meeting. An SEO/GEO Specialist could continuously monitor changes in search visibility and surface issues that warrant attention. Because the teammate retains relevant context over time, each assignment builds on the work and decisions that came before it. Organizations remain in control through individually scoped permissions and built-in oversight. Companies can set where human review is required, while each Virtual Teammate's activity is tied to its own identity that can be traced back to that identity for greater visibility and accountability. "A lot of AI adoption stalls out because getting from idea to finished work is still hard. Even when the AI does its part, you don't always know who did what, or trust it enough to let it act on its own," said Kevin Li, SVP, Product at Optimizely. "That's why we built Virtual Teammates with their own identity and permissions from day one. They carry the work through to execution, and every action ties back to a clear audit trail." Virtual Teammates extend Optimizely's Agent Platform with a role-based approach to AI collaboration, moving AI from individual prompts and isolated tasks toward persistent, proactive support across marketing workflows. About Optimizely Optimizely is the AI platform for marketing, built for the experience-makers who shape how brands show up in the world. Bringing together content management, content marketing, experimentation, commerce, personalization, and analytics into a single platform, Optimizely gives marketers the freedom to create, customers the experiences they remember, and AI agents the content they come looking for. With Optimizely, you're free to grow. Learn more at optimizely.com. Optimizely is the trademark of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes. SOURCE Optimizely
Optimizely has launched Virtual Teammates, AI-powered digital coworkers designed to work alongside marketers in their daily workflows. The new offering was unveiled at Opticon and includes five role-specific teammates: Chief of Staff, SEO & AI Search Analyst, Marketing Analyst, Personalisation Strategist, and CRO Manager. The virtual teammates can take on defined responsibilities, retain organisational knowledge over time, and proactively complete work without requiring task-by-task prompting. They operate with defined roles, responsibilities, and permissions within marketing teams. The launch addresses growing AI tool fragmentation. An Optimizely study of over 2,000 B2B marketing leaders found 81% switch between two or more disconnected AI tools weekly, with 19% using four or more. Virtual Teammates aim to function as ongoing team members rather than additional standalone tools.
Stockholm Parkering chooses Azure, Optimizely and new IT partner. In News, Cloud / Management, Public Sector, Optimizely by MKSE.com Editorial Martin EdenströmAugust 27, 2026 IT consulting company Softronic has signed a new agreement with Stockholm Parkering for the upgrade and migration of the company's business systems to Azure cloud service and Dynamics 365 CRM, Business Central and SharePoint, the companies said on Thursday. A procurement was recently completed and all systems will now be in the cloud. The customer is also part of the giant account Stockholms stad and their Optimizely CMS with, among other things, Imbox chat and a lot of martech. 0 months the contract is running A.D: Discover more Business and industry Investments Start a business Marketing Automation Business activities Advertising and marketing Business and productivity software Customer service Was this really the right choice? The smartest thing to do in this situation? Open up MKSE.com expert panel video calls within 5 minutes with an MKSE LENS account today. Part of MKSE Patreon Premium, the highest level. Evaluations, support platform selection, database access and expert advice. Softronic has managed and developed Stockholm Parkering's operating system since 2014. Stockholm Parkering rents out parking spaces, has visitor parking, driveway parking and has charging points for electric cars. They also have parking spaces for motorcycles and bicycles. This content is available exclusively to members of
CMSWire opens submissions for the 2027 IMPACT Awards. August 18, 2026 The program adds new categories recognizing the use of AI in customer experience; submissions are open through November 20, 2026. SAN FRANCISCO, CA - August 18, 2026 - Now in its 6th year, the CMSWire IMPACT Awards program has opened submissions for 2027, recognizing exceptional work in customer experience, digital experience and customer service. Entries will be accepted through November 20, 2026, and winners will be announced in spring 2027. Entries are judged on the outcomes an initiative delivered and the evidence provided to support them. Applications are reviewed by a panel of more than 200 volunteer judges - practitioners, specialists, consultants and CX experts - and each entry is evaluated by multiple judges. The practitioner awards are open to customer experience, digital experience and customer service leaders who have deployed impactful initiatives or technology over the past 12 months. Vendor awards recognize work a company has done for a customer or client. This year, CMSWire added three categories that recognize how customer experience teams and vendors are applying AI: * Best Use of Agentic AI in Customer Experience (Practitioners) * Best Use of AI for Customer Data, Identity, or Personalization (Vendors - Case Study) * Best AI-Powered Self-Service or Conversational Experience (Vendors - Case Study) For Practitioners * Customer Experience Leader of the Year * Customer Journey Innovation * Best Use of Agentic AI in Customer Experience (new for 2027) For Vendors - Case Study * Best Use of AI in Customer Experience * Best Customer Experience Transformation * Best Use of AI for Customer Data, Identity, or Personalization (new for 2027) * Best AI-Powered Self-Service or Conversational Experience (new for 2027) For Vendors - Platform / Solution * Excellence in CCaaS & Customer Service * Excellence in Chatbots & Conversational AI * Excellence in DX Analytics, Observability & Intelligence * Excellence in Digital Experience & Journey Optimization Recent winners. Recent CMSWire IMPACT Award honorees include Talkdesk, Optimizely, RingCentral, Quadient, Concentrix and Firstsource. Full lists of past winners are available on the IMPACT Awards site: simplermedia.com/impact-awards/cmswire/ "The IMPACT Awards recognize the customer experience teams that can show real results from their work. We added the new AI categories this year because that's where a lot of the most interesting work is happening right now. We want to recognize the teams doing it well." - Dom Nicastro, Editor-in-Chief, CMSWire How to enter. * Submissions are open now through November 20. * Early Bird: Register and start an application during August-September and a 30% discount applies automatically to vendor fees - including applications completed after September. * Multiple entries: Use code TWOORMORE at checkout for 40% off total application fees. * Pricing: There is no cost to enter Customer Experience Leader of the Year. Other practitioner awards are $149 per application; vendor awards are $995 per application, before discounts. Applications are submitted at awards.simplermedia.com/cx. Full category descriptions, judging details and FAQs are available at simplermedia.com/impact-awards/cmswire. Recognition. Winners will be announced in March 2027. They are recognized in a feature article on CMSWire, in a listing on the IMPACT Awards site and with digital badges for their own promotion. Gold winners also receive a physical trophy, and Leaders of the Year are invited to an interview with the CMSWire editor-in-chief. About cmswire. CMSWire is the leading digital community for customer experience, customer service and digital experience professionals, published by Simpler Media Group. Through editorial coverage, original research and digital events, CMSWire helps practitioners advance their careers via high impact knowledge, networking and recognition. Learn more at cmswire.com. About Simpler Media Group. Simpler Media Group (SMG) is a B2B technology information and research services company serving a global community of more than 7 million digital business leaders. SMG publishes CMSWire, Reworked and VKTR, and operates a research division producing annual benchmark reports, market guides and custom insights for enterprise clients. SMG's annual IMPACT Awards recognize outstanding achievement in customer and employee experience, with honors for both practitioners and vendors. Learn more at simplermedia.com. MEDIA CONTACT: Tim Harnett Awards Director [email protected] (800) 939-1913, ext. 726 Featured Research