T

Tatari

TV advertising platform with real-time analytics

Senior Media Manager

Performance & Paid MarketingPosted on Nov 10
Full-timeLos Angeles, CA, USA

About the Job

Requirements

  • At least 5 years of experience with TV/video media buying, planning, and platform/programmatic trading.
  • Understand linear TV and streaming inventory, including networks, publishers, programs, shows, personalities, the media calendar, and pricing, and be able to build insightful, strategic media plans.
  • Have experience negotiating and purchasing sports and high-premium placements, including live events, tentpole programming, and sponsorships, and understand how to evaluate value, secure inventory, and manage pricing in competitive, high-demand environments.
  • Have experience optimizing media buys based on performance outcomes and key performance indicators.
  • Understand marketing strategy, sales-funnel key performance indicators, and how media, programmatic, data, measurement, and technology fit together.
  • Have advanced presentation and communication skills, both verbal and written, and be able to combine quantitative analysis and creative thinking to present recommendations to clients and internal stakeholders.
  • Appreciate technology, product, engineering, data, and analytics, and be comfortable and quick at learning software and systems, including Tatari’s proprietary buying platform.
  • Be curious and fluent in using artificial intelligence tools to work more efficiently, such as accelerating research, reporting, and client deliverables, with sound judgment about when and how to apply them.
  • Have intermediate to advanced skills in Excel and/or Google Sheets, along with analytical and troubleshooting skills.
  • Be detail-oriented and organized, with the ability to manage multiple workflows simultaneously.

Responsibilities

  • Plan, buy, optimize, and manage streaming and linear TV campaigns day to day across multiple clients using Tatari’s technology and measurement tools.
  • Support Enterprise and Mid-Market accounts through hands-on, in-platform media buying.
  • Partner with Enterprise clients running sophisticated, full-funnel marketing strategies and help drive growth through scaled, performance-focused advertising.
  • Manage and scale Mid-Market brands that are new to TV or looking to expand linear and streaming efforts, supporting lower-funnel key performance indicators and upper-funnel brand building.
  • Support Mid-Market campaigns that may begin with weekly remnant and ROS buying and progress toward sports, sponsorships, premium inventory, and upfront deals.

Desired Qualifications

  • Direct Response experience is a bonus but is not required.

About the Company

Tatari

TV advertising platform with real-time analytics

Tatari provides a platform to buy, measure, and optimize TV advertising using data-driven, real-time analytics. Its system collects and analyzes campaign data to help clients choose which networks and programs to advertise on, adjust spend, and improve performance, aiming to turn TV ads into a digital-like, measurable experience. The company differentiates itself from traditional TV advertising by offering end-to-end campaign management with continuous measurement, optimization, and flexible targeting across a wide range of industries. Tatari's goal is to help clients achieve better return on investment by making TV advertising more accountable and manageable through analytics-driven insights.

Company size
201-500
Company stage
N/A
Total funding
Not listed
Headquarters
San Francisco, CA
Founded
2016

Recently Posted Jobs

Explore more opportunities at Tatari

See more jobs