Senior Wealth Advisor
Cetera Financial Group
Senior Wealth Advisor
Cetera Financial Group
Platform and services for independent advisors
The Senior Wealth Advisor serves as the primary relationship manager for high-value and complex client relationships, delivering comprehensive, goals-based financial planning and wealth management solutions. This role combines advanced financial planning expertise with proactive business development, relationship management, strategic judgment, and high standard of client service. The Senior Wealth Advisor partners closely with internal specialist and external referral partners to help clients build, grow, and protect their wealth through tax-aware investment strategies aligned with their long-term objectives. This role is accountable for developing and maintaining strong client relationships, converting prospective clients into long-term relationships, mentoring less experienced advisors, and consistently executing the firm’s client service and planning standards. Success in this role requires professionalism, ownership, collaboration, leadership, and a commitment to continuous improvement. Senior Wealth Advisors are expected to lead by example, demonstrate strong business development results, and contribute to the growth and reputation of the firm.
Core Responsibilities:
Advanced Client Relationship & Advisory
Financial Planning & Wealth Management Cetera Job Description
Business Development & Leadership
Collaboration & Oversight
Compliance & Professional Development
Strategic & Operational Excellence
Required Knowledge, Skills, and Abilities:
Advanced knowledge of financial planning, investment, and wealth management strategies
Strong understanding of regulatory requirements, firm policies, and compliance standards • Strong leadership, influence, and relationship-building skills
Ability to manage complex client scenarios, competing priorities, and sensitive client situations with professionalism and sound judgment
Proficiency with financial planning tools, CRM systems, and business applications
Strong organizational skills with the ability to manage priorities, follow through on commitments, and maintain attention to detail
Ability to collaborate effectively within a team-based service model and contribute to mentorship and advisor development
CFP® certification required
Desired Knowledge, Skills, and Abilities:
Minimum Required Education & Experience:
Travel Requirements: Located outside of market – up to 50%; located inside market – up to 25%
Platform and services for independent advisors
Cetera Financial Group runs a network of independent retail financial advisory firms and supports them with technology, marketing, compliance, and access to a wide range of investment products. Advisors use Cetera’s tools to manage client relationships, execute trades, and stay compliant, while Cetera earns fees and commissions from the products and services sold through the network. The platform differentiates itself by focusing on independent advisors and financial institutions, offering a broad, flexible set of resources and strategic partnerships that extend beyond captive channels. Its goal is to help independent advisors grow their practices and deliver strong outcomes for clients within a trusted partner network.
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