Imprint.co designs, launches, and manages co-br branded credit card programs for major American brands. The company partners with brands to offer consumers a branded credit card and focuses on increasing the lifetime value of the brands’ customers. Its product works by creating tailored card programs that brands can offer to their customers, aiming to raise the average basket size, shopping frequency, and annual spend per cardholder. Revenue comes from fees charged to partners for building and managing the programs, plus a share of cardholder transaction fees. Imprint differentiates itself through fast program launches (as quick as three months, versus 18 months for traditional issuers), agile development, and white-glove customer service. The goal is to help brands grow loyalty and spending by providing efficient, high-quality co-branded credit card programs.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$2.9B
Headquarters
New York City, New York
Founded
2020
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