Staff Brand Design - Art/Design/Motion

Company Overview

Job Overview|Job Description

Who we are

Spring is TurboTax’s internal creative team for retail, marketing, and experience. We build the brand’s physical and local presence — stores, field activations, community programming, local advertising, and the marketing systems that make all of it work at scale. We’re a small team doing ambitious work. We’re not a support function. We’re a creative team with a point of view, and we move fast.

Who you are

You’re an art director and designer who gets genuinely excited about the places where design meets the real world — a billboard in SoHo, a grand opening in Chicago, a community event in Culver City, a window graphic that stops someone on the street. You care deeply about craft, but you care equally about whether the work actually lands in the neighborhoods it’s made for.

You’ve worked across experiential, field marketing, advertising, and events. You understand that each of those surfaces has a different job, a different audience, and a different definition of success. You know how to build design systems that scale without losing specificity. You’re as comfortable sketching a booth concept as you are art directing a DMA-specific OOH campaign.

You’re a builder. You like making things that didn’t exist before. And you’re energized by the idea of doing that work at a company that’s genuinely trying to show up differently in people’s lives.

Why Spring

This is a rare opportunity to do genuinely local, genuinely human creative work at scale, inside a company that’s investing seriously in physical retail and community presence. You’d be building something that doesn’t fully exist yet, with a team that cares about the craft as much as the outcome. If you want your work to show up in neighborhoods, not just feeds, this is the role.

Responsibilities

What you’ll do

Field marketing and activations

• Art direct the full visual identity of Spring’s field marketing program — event assets, brand ambassador materials, A-frames, welcome walls, vehicle wraps, booth designs, and environmental graphics

• Build scalable creative frameworks that give each market its own feel without starting from scratch every time

• Creative-direct grand opening executions — full productions to lighter block-party-style activations

• Develop visual systems for brand partnership activations honoring co-brand constraints while keeping TurboTax’s identity intact

Programming and in-store events

• Own the visual identity of Spring’s in-store programming — event creative, promotional materials, facilitator toolkits, stage and environmental design, and signage systems

• Build the creative infrastructure that makes programming replicable across markets without feeling templated

• Contribute to the design of digital tools and platforms that support in-store programming — from event discovery to registration to the in-room experience

• Develop evergreen content and visual frameworks that travel beyond the in-person event

Retail marketing

• Contribute art direction across local advertising — OOH, in-store printed materials, window graphics, and digital display content

• Support the photography production system — visual direction for DMA-specific advertising imagery, in-store lifestyle content, and event photography

• Apply OIDS visual identity to motion deliverables and experiential creative in partnership with Spring’s motion design function
  

How you’ll lead

• Set the creative standard for field and programming visual identity and hold it across every execution, at every scale

• Bring a strong point of view into every brief, then be willing to evolve it through collaboration

• Art direct external partners and production vendors with clarity and confidence

• Communicate design decisions in a way that builds trust with cross-functional partners and leadership

• Move fast without sacrificing craft. This team operates at the speed of retail, which means tight timelines and high standards at the same time

• Contribute to Spring’s creative culture: share what you’re seeing, push the work forward, and make the team better by being on it

Qualifications

What you’ll bring

• 8+ years of experience in art direction, graphic design, and experiential or environmental design — agency, in-house, or both

• A portfolio that demonstrates genuine range: brand identity systems, field activations, local advertising, event creative, and environmental design. Show us work that lives in the real world.

• Deep passion for graphic design and experiential marketing. You think about this stuff even when you’re not at work.

• Experience building design systems that scale across markets and formats without losing craft or specificity

• Strong spatial and environmental design sensibility. You understand how people move through spaces and how design shapes that experience.

• Fluency in Figma, Adobe Creative Suite, and industry-standard design tools; familiarity with motion and animation a strong plus

• Comfort operating at multiple altitudes, from concepting a campaign to producing a one-sheet, without losing momentum

• Strong collaboration instincts. You work well with copywriters, strategists, producers, and creative directors, and you know how to take a brief and push it somewhere unexpected

• Genuine curiosity about emerging tools, AI-assisted design workflows, and what’s next in physical and experiential retail

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. 

The expected base pay range for this position is:
Oakland $157,500 - $213,000
San Francisco Howard Street, CA $157,500- $213,000