Brooks Running designs and sells high-performance running footwear and apparel for men and women. Its product range includes road, trail, treadmill, and track-spike shoes, alongside a wide selection of apparel such as shorts, tops, pants, tights, outerwear, socks, and sports bras. The company supports its products through direct-to-consumer sales via brooksrunning.com and its Seattle flagship store, while also distributing through retailers and running specialty shops. Brooks uses targeted marketing, including automated text promotions, to engage customers. The brand differentiates itself by prioritizing running-specific performance and by pursuing sustainability, evidenced by a LEED-certified headquarters and ongoing energy and water conservation efforts, appealing to environmentally conscious consumers. The company’s goal is to provide high-quality running gear that helps runners perform better while reducing environmental impact and fostering a direct connection with its customers.
Company Size
1,001-5,000
Company Stage
M&A
Total Funding
N/A
Headquarters
Seattle, Washington
Founded
1914
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