Flo Health

Digital women’s health tracking and insights

Senior User Acquisition Manager - Web

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeWarsaw, Poland

About the Job

Requirements

At least 5 years of performance marketing experience in user acquisition, ideally in high-growth environments.
Expert-level experience managing campaigns across Meta Ads and/or Google Ads, including Demand Gen and YouTube, at scale, plus hands-on experience with TikTok Ads and/or Snapchat Ads.
A proven track record managing significant monthly budgets and optimizing for return on ad spend, cost per acquisition, and lifetime value.
A solid understanding of web attribution principles and experience with tracking and analytics platforms.
Proficiency in business intelligence tools such as Looker, Tableau, or Power BI; ability to pull and analyze data using SQL and/or advanced Excel or Google Sheets.
Practical experience using AI tools to automate or accelerate marketing workflows, including reporting, creative analysis, campaign optimization, or broader process automation.
Strong communication and project management skills, including the ability to advocate for ideas and negotiate cross-functional priorities with stakeholders who do not report to you.
Comfort working with ambiguity and independently building solutions when roadmaps shift or there is no established playbook.
Direct communication style and willingness to give and receive honest feedback and challenge flawed processes or decisions.
Ability to connect user acquisition to lifetime value, product retention, and business outcomes.
Upper-intermediate or advanced English proficiency.
Ability to conduct market research and competitor analysis.

Responsibilities

Plan, execute, and scale web user acquisition campaigns across Meta (Facebook and Instagram), Google Ads, TikTok, and Snapchat.
Own user acquisition strategy and key performance indicators end to end, defining the execution approach.
Monitor and optimize account structure, bidding models, and audience segmentation across advertising platforms.
Lead creative testing frameworks by building and managing scalable systems to test high volumes of creatives, identify successful approaches and reasons for success, and replicate results.
Drive incremental growth through performance-focused strategy and rapid experimentation.
Own dynamic budget allocation to maximize return on ad spend.
Use AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and recurring user acquisition workflows.
Collaborate with analytics, creative, marketing technology, and growth teams; guide creative focus, forecast asset delivery, and write clear technical requirements.
Analyze lifetime value, monetization, and web funnels, investigating changes in performance metrics.
Generate insights from performance data, surface opportunities, and produce regular performance reports and strategic recommendations.
Stay current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to performance marketing.

Desired Qualifications

Experience in health technology, wellness, or another strictly regulated industry is a strong advantage.

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

Plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat — building a scalable UA engine
Own your strategy and KPIs end-to-end: we provide the resources and the "why," you define the "how." No hand-holding, no micro-management — just results
Monitor and optimize account structure, bidding models, and audience segmentation across platforms
Lead creative testing frameworks — build and manage scalable systems for testing high volumes of creatives, identify what wins and why, and replicate success at scale
Drive incremental growth through performance-focused strategy and rapid experimentation
Own dynamic budget allocation to maximize ROAS
Use AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and other recurring UA workflows
Collaborate closely with analytics, creative, MarTech, and growth teams — guide creative focus, forecast asset delivery, and write clear technical requirements
Dig into LTV, monetization, and web funnels; when a number moves, you're the first to ask why
Generate insights from performance data, proactively surface opportunities, and produce regular performance reports and strategic recommendations
Stay current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to performance marketing

Must Have

5+ years of performance marketing experience in user acquisition, ideally in high-growth environments
Expert-level experience managing campaigns across Meta Ads and/or Google Ads (incl. DemGen/YT) at scale, with hands-on experience in TikTok Ads and/or Snapchat Ads
Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV
Solid understanding of web attribution principles and experience with tracking/analytics platforms
Proficiency in BI tools (Looker, Tableau, PowerBI, or similar); comfortable pulling and analyzing data via SQL and/or advanced Excel or Google Sheets
Practical experience using AI tools to automate or accelerate marketing workflows — reporting, creative analysis, campaign optimization, or process automation more broadly
Strong communication and project management skills — able to sell ideas and negotiate priorities cross-functionally with stakeholders who don't report to you
Comfortable with ambiguity: when the roadmap shifts or a problem has no clear playbook, you build the solution rather than wait for one
Direct communicator who gives and welcomes honest feedback; willing to challenge a broken process or a wrong call
You care about how UA affects LTV, product retention, and the business bottom line — business owner first, media buyer second
Upper-intermediate or advanced English proficiency
Ability to conduct market research and competitor analysis
Experience in healthtech, wellness, or other strictly regulated verticals is a strong advantage

#LI-Remote

Salary Range - gross per month (ranges may vary based on skills and experience)

€4.800—€5.800 EUR

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

Salary Range - gross per month (ranges may vary based on skills and experience) 4800 - 5800 EUR

About the Company

Flo Health

Digital women’s health tracking and insights

Flo Health develops a mobile app that helps women manage their health by tracking menstrual cycles, ovulation, pregnancy, and menopause. The app uses user-entered data and signals from the body to provide personalized health insights, curated content, and a private community where users can ask questions. It features a large team of medical experts and tools like Flo Anonymous Mode to protect privacy. Users access cycle and fertility tracking, educational content, and health resources through the app, with some features and access donated to users in need through pro-social programs. Flo also partners with research and health organizations to advance women’s health and reduce knowledge gaps. The goal is to democratize access to accurate, personalized health information for women worldwide and empower proactive health management while improving health literacy and reducing stigma.

Company size: 501-1,000
Company stage: Series C
Total funding: $276.4M
Headquarters: London, United Kingdom
Founded: 2015

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