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The Uptick | The Barn Jacket comes in from the Field. Every trend leaves a trail. The Uptick follows one from culture to runway to reality, and tells retailers why it matters to the bottom line. Every few years, menswear rediscovers a piece it never actually lost. This fall it's the barn jacket - the boxy, corduroy-collared canvas coat that has hung by the back door of American country houses for generations. It is now turning up on train platforms, in celebrity campaign portraits, and back at the front of the store. The timing makes sense. The '90s have become one of the most reliable reference points for brands and retailers, and few garments capture that decade's easy prep better than a washed canvas barn jacket thrown over a flannel shirt and khakis. It was the uniform of the catalog era, when J.Crew and Ralph Lauren were selling a version of American life as much as they were selling clothes. A new generation has been studying those images closely. The barn jacket's return also confirms what MR Magazine called the Age of Average in last year's August issue. That is a new normal built on boldly boring basics and familiar nods to the past, where uncomplicated classics offer comfort in uncertain times. Few pieces fit that description better than a jacket that has barely changed in a century. The jacket's roots go back further than the catalog. L.L.Bean introduced its Maine Duck Hunting Coat in 1924. It was a sturdy cotton duck layer with a rubber-lined game pocket across the back, and it was renamed the Field Coat in 1947, becoming the template for what Americans now call a barn coat. Its pedigree is decidedly British too, since it borrows from the country shooting and hunting jackets that Barbour made iconic with the waxed Beaufort in 1983. When J.Crew introduced its Barn Jacket in 1986, designer Sid Marshburn took his favorite details from a handful of vintage hunting and field jackets and cut them in the brand's generous fit. Forty years later, J.Crew is the loudest voice in the conversation. Its anniversary campaign, "The Barn Jacket: Everywhere, since 1986," photographed 160 people across New York, Los Angeles, Austin, Boston, and Chicago, including Spike Lee, Bowen Yang, Dave Franco, Chance the Rapper, and Scottie Pippen. The collection has 29 styles across men's, women's, and kids'. It is led by a new 2026 Barn Jacket that is cut boxier and hits at the waist, and prices run from $98 to $898. When a specialty giant puts that much marketing behind a single garment, the whole category benefits, and independents are feeling the tailwind. This cycle doesn't feel like a rerun because brands are willing to push the classic. J.Crew's anniversary range alone includes houndstooth, suede, and a slate of new colors alongside the original canvas. Across the market, the barn jacket is showing up in allover patterns, with embroidery and other crafty details, in denim and quilted versions, and in colorways well beyond the usual field tan and olive. It's also become a mainstay on the runways over the last couple of seasons. The classic still anchors the category. The fashion versions give a customer who already owns one a reason to buy another. For heritage brands, the trend is less an opportunity than a homecoming. "The resurgence of rugged outerwear reflects a renewed appreciation for authentic American classics," says Leslie Stanford, director of design at Duck Head. For a brand with 161 years of history tied to the outdoors and sportsman culture, she calls the category "a natural expression of the brand rather than simply a trend." Duck Head reworked the barn coat with a functional kill pouch and a vintage-inspired sportsman printed lining, which Stanford describes as "an unexpected, nostalgic touch." At retail, sales are backing up the buzz. Darien Sport Shop recently opened a dedicated men's and women's Barbour shop inside the store, and director of buying Aly Turchioe says the classic barn coat has been the clear standout for both. "Our customer has always gravitated toward pieces with real heritage and purpose, and the barn coat checks every box," she says. "It's the kind of jacket that goes from the train platform on a Monday morning to the sidelines of a Saturday soccer game. Our customers see it as an investment they'll wear for years, not a trend they'll move past next season." In Charleston, Gary Flynn, owner and co-CEO of M. Dumas & Sons, is seeing the same momentum and is merchandising it across price and personality. He carries Manto for approachable Italian luxury, Filson for classic outdoor Americana, and Duck Head for a younger customer at an understandable price. Flynn ties the jacket to a broader mood that also has Western shirts selling and Defenders and Broncos everywhere you look. His read is candid: customers want their clothes to say tough, outdoorsy adventurer, "when there is little to no possibility that the items will be used as a functional option." That's the heart of it. The barn jacket sells aspirational utility. It promises a weekend on the land, even if its most rugged assignment is the Saturday farmers market. The gap between function and fantasy isn't a weakness; it's the engine. The same impulse sold field coats to suburban commuters in the '80s and '90s, and it's selling them again now. The retail read: The barn jacket is a rare trend that works as both a staple and a statement, so retailers can buy it in tiers. Anchor with the classic in canvas or waxed cotton for the customer who wants the real thing and will wear it for a decade. Then add fashion versions with pattern, embroidery, suede, or unexpected color for the customer who already owns one. Merchandise it as a full look rather than a single outerwear SKU: shown with flannel, a fisherman sweater, a Western shirt, relaxed denim, and a good boot, it sells the whole outfit. Don't overlook women's either. As Darien Sport Shop has found, the barn coat is a true crossover piece that can bring couples into the store together. Heritage is the story, but versatility closes the sale.

Mount Pleasant Design and Review Board to discuss Shem Creek landing expansion, LL Bean. Wed, September 30, 2026 at 7:29 AM Updated Wed, September 30, 2026 at 7:51 AM Shem Creek in Mount Pleasant FILE (Brian Heins/WCIV) Ask ABC News 4 anything MOUNT PLEASANT, S.C. (WCIV) - Wednesday the Mount Pleasant Design and Review Board will meet to discuss updates on important projects that are coming up for the town. According to officials, some of the projects they plan to discuss include the Shem Creek Boat Landing Expansion and the new Crate and Barrel and LL Bean that is set to come to the Mount Pleasant town center. At a previously held meeting it was proposed that the Crate and Barrel and LL Bean would be taking over the space where the Bed Bath and Beyond once was. Now more information will be shared on the project Concept for Proposed Crate & Barrel and LL Bean (Town of Mount Pleasant) The projects remain in the preliminary review stage. Should the projects advance beyond preliminary review, developers would be expected to return with final plans before seeking permits and moving toward construction. The town's Commercial Design Review Board will meet at 5 p.m. SPONSORED CONTENT MORE TO EXPLORE

Dunkin' and L.L.Bean launch fall blend. BOSTON, Sept 21 - Dunkin' and L.L.Bean are debuting the ultimate fall blend, bringing together two iconic New England brands for their first-ever collaboration. Inspired by the traditions that define fall in the Northeast, from morning coffee runs to favorite seasonal layers, the limited-edition L.L.Bean x Dunkin' collaboration comes to life through limited-edition products, giveaways, experiences and free coffee throughout the first week of fall, culminating on National Coffee Day. Celebrate Fall with Dunkin' and L.L.Bean Here's how Dunkin' and L.L.Bean are helping coffee fans celebrate the season: * Tuesday, Sept. 22 - First Day of Fall: Guests can kick off the season with a limited-edition Dunkin' x L.L.Bean Birdseye Sweater Cup Sleeve available with any hot or iced coffee order, while supplies last.* * Sunday, Sept. 27 - L.L.Bean Seaport: The celebration continues at the L.L.Bean Seaport store in Boston (56 Seaport Blvd.) from 10 a.m. to 1 p.m. Guests can snap photos in front of a donut wall, enjoy custom donuts and MUNCHKINS(R) Donut Hole Treats, and sip complimentary Dunkin' coffee and Refreshers, while supplies last. Fans will also have an early opportunity to shop the product collaboration ahead of its National Coffee Day debut. * Tuesday, Sept. 29 - National Coffee Day: The week culminates on National Coffee Day with free coffee from Dunkin' and L.L.Bean, the national launch of the L.L.Bean x Dunkin' product collaboration and the release of a second limited-edition coffee accessory, the L.L.Bean Coffee Tote. * Dunkin' Rewards members can enjoy a free medium hot or iced coffee, with any purchase through the Dunkin' app on National Coffee Day.** * Shop the first-ever L.L.Bean x Dunkin' product collaboration on LLBean.com/dunkin beginning Sept. 29 at 10 a.m. ET. * Coffee fans can also purchase a limited-edition L.L.Bean Coffee Tote ($24.95) on DunkinRunsonMerch.com at 10 a.m. ET and at select Dunkin' locations in Maine, while supplies last. Visit the store locator on DunkinRunsonMerch.com to find a participating location near you. Additionally, Dunkin' and L.L.Bean are hitting the road together with the Dunkin' x L.L.Bean Bootmobile Tour. Traveling from Maine to Boston, L.L.Bean's iconic Bootmobile will be outfitted in a Birdseye Sweater-inspired design celebrating the collaboration. From Sept. 21 through Sept. 29, the Bootmobile will make stops at select Dunkin' restaurants, where guests can snap photos and have the chance to receive Dunkin' gift cards to enjoy their fall favorites. Visit the Dunkin' Newsroom for additional details and the full tour schedule. "We love collaborations that feel authentic to the way people actually live," said Jill Nelson, chief marketing officer at Dunkin'. "From morning coffee runs to weekends outside, Dunkin' and L.L.Bean have been part of many of the same routines and traditions for decades. Bringing them together just felt right." Two New England Icons, One Exclusive Collaboration Available beginning Tuesday, Sept. 29 at 10 a.m. ET on LLBean.com/dunkin, the first-ever L.L.Bean x Dunkin' collaboration celebrates two brands deeply rooted in New England culture. Featuring a cozy Birdseye Sweater and a reimagined Boat and Tote, the product collab combines L.L.Bean's timeless icons with playful details inspired by Dunkin' coffee culture. * Birdseye Sweater ($79.95): A L.L.Bean classic reimagined with a custom Birdseye pattern inspired by Dunkin'. * Boat and Tote ($59.95): L.L.Bean's iconic Boat and Tote gets a Dunkin' twist, pairing the classic Dunkin' orange and pink hues with embroidered L.L.Bean and Dunkin' logos. "L.L.Bean and Dunkin' are iconic brands that have called New England home for decades," said Nick Wilkoff, chief marketing officer at L.L.Bean. "We wanted to create something that feels familiar and fun, bringing a touch of Dunkin' to two L.L.Bean favorites that have been a part of people's fall traditions for generations." To stay up to date on Dunkin's latest news and offerings, visit DunkinDonuts.com or sign up for alerts through the Dunkin' newsroom. Follow Dunkin' on Instagram, TikTok and X for more on the brand's newest collaborations and announcements. Discover more News aggregation platform Source Heavy Machinery Stock market updates *Offer limited to one (1) L.L.Bean x Dunkin' Sweater Cup Sleeve with any order of a hot or iced coffee of any size while supplies last at participating Dunkin' locations nationwide. Exclusions and terms apply.