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Scotts Miracle-Gro

Develops lawn and garden products.

Associate Business Development Manager

Business Development & PartnershipsPosted on Nov 13
Full-timeMarysville, OH, USA$91.1k - $107.2k /yr

About the Job

Requirements

  • A Bachelor's degree in Business Administration or equivalent is required.
  • At least 3 years of successful sales experience is required; new-business development, prospecting, or hunter-role experience is strongly preferred.
  • Knowledge of Scotts' product lines and how to position them strategically for new market entry is required.
  • Thorough knowledge of retail activity, including developing and implementing account programs and merchandising plans from scratch, is required.
  • The ability to create compelling and effective pitch presentations tailored to prospective clients is required.
  • The ability to analyze data and consumer insights and develop a persuasive sales story to win new business is required.
  • The ability to penetrate accounts to maximize sales potential is required.
  • The ability to create, sell, and implement go-to-market plans for each new account to meet its market needs is required.
  • The ability to create a strategic business plan addressing the specific requirements of emerging and prospective key accounts is required.
  • The ability to travel overnight occasionally to pursue new opportunities is required.

Responsibilities

  • Identify, prospect, and pitch new business channels, customers, and white-space opportunities for SMG Brands.
  • Build and develop strategic relationships with prospective merchant teams and buyers.
  • Drive initial sales results and secure new distribution of Scotts products in untapped markets.
  • Develop go-to-market programs, launch plans, and in-store display strategies that align SMG's capabilities with new partners' goals.
  • Build initial sales models, recommend product orders, and accurately forecast demand requirements for newly acquired customers and categories.
  • Develop ecommerce and omnichannel growth strategies for new retail partners, tracking launch metrics such as pricing, promotional performance, and search status.
  • Work with internal Brand and Digital Marketing stakeholders to coordinate initial item setups and manage product detail pages for new accounts.
  • Communicate regularly with Business Development leadership, internal partners, new retailer merchants, Brand Marketing, Shopper Marketing, Supply Chain, and other cross-functional teams to ensure successful onboarding.
  • Participate in pitch meetings, industry events, and Scotts' internal business-planning sessions.

Desired Qualifications

  • Experience in new-business development, prospecting, or hunter roles is strongly preferred.

About the Company

Scotts Miracle-Gro

Develops lawn and garden products.

ScottsMiracle-Gro makes lawn and garden products that help people grow and take care of plants on their own property. Its product lines include fertilizers, soils, grass and plant care items, distributed through its Hawthorne Gardening Company subsidiary as needed by professional and consumer markets. The products work by providing nutrients, improving soil, and supporting plant health so lawns and gardens thrive with regular use. The company distinguishes itself through a long history (over 150 years), a focus on community and associates, and a mission called GroMoreGood that guides corporate responsibility and sustainability alongside its brands. Its goal is to help people grow good on their own piece of the Earth—supporting communities, customers, and the planet while expanding opportunities for its employees.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Marysville, OH
Founded
1868

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