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Fanatics

China-based licensed sports merchandise retailer

Manager, Marketing Events - Entertainment

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-time$98.9k - $133.8k

About the Job

Requirements

  • Five to seven years of experience in event planning or production at entertainment properties, a leading consumer brand, or a successful creative marketing agency.
  • Demonstrated experience executing activations at major entertainment events and fan conventions.
  • Strong understanding of entertainment fandom culture and the ability to create authentic, engaging brand experiences.
  • Proven track record managing external creative agencies and production vendors while driving quality output and managing budgets.
  • Effective budget management across multiple concurrent activations.
  • Project management skills to manage complex timelines, multiple stakeholders, and shifting priorities.
  • Experience with on-site event operations, including staff management, vendor coordination, and issue resolution.
  • Ability to collaborate across product, content, commerce, and creative teams.
  • Ability to present concepts and updates to leadership.
  • Ability to think creatively under pressure and adapt to changing circumstances.
  • Passion for entertainment, pop culture, and the intersection of fandom with collectibles.
  • Willingness to travel for events, site visits, and partner meetings.

Responsibilities

  • Lead end-to-end planning and execution of experiential activations across entertainment properties and pop culture tentpoles.
  • Develop activation strategies that connect Fanatics Collectibles with entertainment fandoms and drive collector engagement.
  • Manage relationships with entertainment property partners to secure brand positioning and activation opportunities.
  • Collaborate with creative and production agencies to develop on-brand experiences.
  • Oversee event budgets, including forecasting, vendor negotiation, and budget reconciliation.
  • Coordinate with product, content, and commerce teams to align activations with product launches and marketing campaigns.
  • Manage activation timelines, production schedules, and vendor deliverables.
  • Lead on-site operations during activations, managing staff, troubleshooting issues, and maintaining brand standards.
  • Develop post-event recaps with insights, performance metrics, and recommendations for future activations.
  • Stay current on entertainment industry trends, pop culture moments, and emerging properties relevant to the collectibles audience.
  • Support the Director of Experiences with strategic planning, capacity management, and cross-portfolio initiatives.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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