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Coupang

Sells goods online with its own overnight delivery

Rider Marketing Team Lead - Performance Marketing

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeSeoul, South KoreaNo salary listedRemote

About the Job

Requirements

  • At least 10 years of marketing experience.
  • Experience using measurement and attribution tools such as Branch, AppsFlyer, Firebase, and Google Analytics.
  • Ability to optimize advertising performance through detailed data analysis.
  • Experience operating marketing programs through external agencies.
  • Deep understanding of full-funnel marketing beyond acquisition, with experience managing budgets based on customer acquisition cost and lifetime value.

Responsibilities

  • Develop marketing strategies based on the User Decision Journey to optimize customer acquisition cost.
  • Lead media planning to achieve key performance marketing key performance indicators.
  • Define key acquisition metrics by user segment and manage marketing taxonomy.
  • Operate self-service advertising platforms such as Google and Meta and manage campaigns.
  • Manage agency communications, relationships, and day-to-day operations.
  • Plan creative content and operate performance feedback processes.
  • Set the marketing organization’s operating direction and provide team leadership.

Desired Qualifications

  • Strong understanding of three-sided marketplaces, online-to-offline services, or the delivery industry.
  • Experience developing brand content strategies based on User Decision Journey analysis.
  • Hands-on experience with App Store Optimization, search engine optimization, and search engine marketing.
  • Strong data analysis skills, including use of SQL.
  • Experience building and managing a marketing team.

About the Company

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Coupang

Sells goods online with its own overnight delivery

Coupang runs one of South Korea's largest online stores, selling groceries, electronics, household goods and fashion to consumers and small businesses. Rather than relying on outside carriers, it delivers most orders through its own warehouses and drivers, and its Rocket Delivery service brings millions of items to doorsteps overnight or the same day. Shoppers order through the Coupang app or website, and the company earns money from its own retail sales, commissions and fulfillment fees from outside sellers, and a paid membership. Coupang was founded in Seoul in 2010 and is headquartered in Seattle, with most of its operations and staff in South Korea.

Company size
10,001+
Company stage
IPO
Headquarters
Seattle, WA
Founded
2010

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