A

Abby Care

Trains family caregivers for Medicaid reimbursement

People Experience and Engagement Manager

Full-TimeUpdated on 10/15/2026
$125k - $145k/yr
Senior
San Francisco, CA, USA
HybridMust reside in or permanently relocate to the San Francisco Bay Area.
People & HR
No H1B Sponsorship

About the job

Requirements
  • At least five years of experience in People Operations, Employee Experience, or Learning and Development in scaling environments.
  • Experience working with high-level management teams or executives.
  • Proficiency with people- and communication-centric tools, including Lattice, Workday, Google Suite, Slack, and Notion.
  • A track record of end-to-end problem-solving, from initial idea through strategic initiative and full implementation, while maintaining day-to-day execution.
  • Analytical skills and experience using data to drive decision-making and process improvement.
  • Ability to distill complex information into clear, actionable insights for field teams and executives.
  • Must reside in or be willing to permanently relocate to the San Francisco Bay Area.
  • Must be authorized to work for any employer in the United States.
Responsibilities
  • Create an end-to-end onboarding experience for the corporate and clinical workforce, blending a mission-driven startup experience with a scalable process across multiple states.
  • Roll out engagement initiatives, including community-building initiatives, surveys, and action planning, to measure employee sentiment and inform future programming and team member investments.
  • In collaboration with the People Business Partner, design, communicate, and execute mid-year and end-of-year performance cycles that provide feedback, set priorities and behavioral expectations, and build alignment between team members and managers.
  • Rethink and redesign business rhythms and routines, reinforcing company traditions and creating new ones to drive cohesion across a hybrid organization.
  • Design and launch the structure, content, resources, and technology for corporate and clinical onboarding, ensuring new hires have the information and tools they need by the end of their first week.
  • Launch pulse and engagement surveys, establish baseline satisfaction data, identify key themes, and translate insights into action plans for team and department leaders.
  • Execute end-of-year performance reviews with a target of at least 97% on-time completion, connecting reviews to calibration, promotions, compensation decisions, and employee feedback.
  • Build and communicate an annual People Team roadmap so employees know what to expect and leaders can incorporate staffing, talent development, and organizational effectiveness into planning.
Desired Qualifications
  • Experience in the healthcare industry.
  • Experience managing programs for offshore teams.
  • Curiosity to explore new technologies and platforms to scale people programs.

About the company

Abby Care provides a platform that trains and certifies family members to become paid caregivers for their relatives with disabilities who are on Medicaid. Through a mobile app and virtual training, families can manage eligibility, complete certifications at no cost, and receive weekly payments as W-2 employees. This approach differs from traditional agencies by turning family members into a new supply of clinical caregivers, supported by digital documentation tools and registered nurse supervision. The company's goal is to solve the caregiver shortage and improve health outcomes by making it easier for families to provide and be compensated for professional-grade home care.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$35M

Headquarters

San Francisco, California

Founded

2021

Get referred to Abby Care

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Abby Care raised $35 million in August 2025 and total funding reached $45 million.
  • Public materials show active operations in eight states by July 2026.
  • Seven states already run similar programs, and eight more are piloting or implementing.

What critics are saying

  • Medicaid reimbursement changes in 2026 can break unit economics overnight.
  • Fraud scrutiny is rising after 2026 DOJ and Arizona Medicaid takedown headlines.
  • A regulatory misstep in any state can halt expansion and compress growth.

What makes Abby Care unique

  • Turns Medicaid family caregiving into W-2 jobs with state certification support.
  • Operates an end-to-end care platform: training, documentation, payments, and clinical supervision.
  • Expanded into multi-state Medicaid programs, including Pennsylvania ODP provider status in 2026.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Paid Holidays

Parental Leave

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

14%

1 year growth

14%

2 year growth

25%
The Hustle
Aug 17th, 2026
Getting paid to care for your family.

Getting paid to care for your family. Subscribe for your daily dose of unconventional business news Published: August 17, 2026 An estimated 63m Americans are caregivers - to a spouse, child, aging parent, or other loved one - and most do the work for free. Most also probably wouldn't expect to be paid to look after their loved ones, but maybe they should be. You could call it a labor of love, but time is money, and when you're busy spending most of it looking after someone else, it can be hard to make ends meet. According to AARP: * A quarter of caregivers take on debt due to caregiving. * Half report negative financial impact due to caregiving. * One in five can't afford basic needs like food. And as America ages, demand for caregiving is only growing. Entrepreneur Havi Nguyen thinks that family caregivers don't just deserve to be compensated for their work, but that doing so could also provide a solution to the home-care market's supply problem, per Forbes. How? The 26-year-old founded Abby Care, a 5-year-old startup that provides formal training to family members of patients who require long-term care (e.g., people with autism or the elderly) so that they can become state-certified professional caregivers and be paid for their services through Medicaid. * After training - which might involve in-person lessons on techniques like CPR and the Heimlich maneuver, or online courses on food hygiene and first aid - caregivers work with Abby Care nurses to create personalized care plans. * Using the company's app, they can manage medical documentation, track hours, and access AI-powered clinical support. * Hourly wages ranging from $15 to $27, depending on the type of certification. The company currently operates in just eight states, but the ultimate goal is to build out a home-care marketplace - or, essentially, Uber for caregiving. The program has its challenges... For one, its reliance on Medicaid makes it vulnerable to policy changes and budget cuts that could disrupt its business model. Scammers have also exploited Medicaid-funded home care programs by inflating or fabricating hours of care that were never provided. Even so, Abby Care has received $45m in backing from VC firms like Sequoia Capital and Khosla Ventures, thanks in part to its use of AI, which one investor says allows it to "operate at a new level." Forbes is even betting on the company, currently valued at ~$225m, to hit unicorn status.

Forbes
Jul 28th, 2026
Forbes Daily: Nvidia and OpenAI's potential $500 billion data center.

Forbes Daily: Nvidia and OpenAI's potential $500 billion data center. Today's Forbes Daily covers the Next Billion-Dollar Startups, how tariffs weighed on small businesses, Elon Musk's fortune briefly falls below $700 billion and more. Forbes Staff. Jul 28, 2026, 07:41am EDT 0:00 / 6:17 Tens of millions of Americans are caregivers for their adult loved ones - and 26-year-old Havi Nguyen wants to help them get paid. Her startup Abby Care helps train family members or friends to become licensed caregivers, so they can earn an income for the aid they were providing anyway. It's a huge market to tap into - caregivers in the U.S. worked almost 50 billion hours, mostly unpaid, in 2024. Abby Care is one of the firms on Forbes' latest list of the Next Billion-Dollar Startups, which highlights companies likely to become unicorns. This is a published version of the Forbes Daily newsletter, you can sign-up to get Forbes Daily in your inbox here. First up. * Nvidia and OpenAI have discussed spending approximately $500 billion on a 10-gigawatt data center in southern Ohio, which would be the world's largest project of its kind in terms of power capacity. * Prosecutors in Taiwan detained an Nvidia employee for allegedly smuggling Nvidia-powered AI servers into China in violation of U.S. export controls, with reports indicating that investigators searched the company's Taipei office. Business + finance. Even before the Trump administration's latest levies on more than 80 countries, the ongoing uncertainty of U.S. trade policy has weighed on small businesses, new research shows. Crux Analytics found a 67% spike in small business bankruptcies in the first quarter, more Google searches for "emergency loan" and "cash flow," and an increase in Small Business Administration lending during the 2025 fiscal year - which the Crux analysts attributed to the "whiplash" from ever-changing tariff policies. MORE: In an interview with Forbes, Small Business Administration chief Kelly Loeffler brushed aside concerns about the impact of the tariffs and higher fuel costs, and argued small businesses are doing better today than they were under the Biden administration. Loeffler also said she supports raising the government's $5 million cap on small business loans. Wealth + entrepreneurship. Elon Musk fell further from trillionaire status, as his fortune briefly sank below $700 billion for the first time since December, before recovering to $716 billion. SpaceX shares continued their plunge, despite the firm's successful test launch of its Starship rocket on Friday. LVMH CEO Bernard Arnault posted on social media for the first time on Monday, responding to an exposé published by French newspaper Le Monde about the billionaire and tensions among his potential heirs as a succession fight reportedly heats up. Arnault accused the newspaper - which is largely owned by the partner of Arnault's daughter - of portraying other wealthy families in a more favorable light. Money + politics. A federal judge has deferred a decision on the New York Times' motion to dismiss Donald Trump's $15 billion defamation lawsuit, ordering the president to file an amended complaint within the next month. Trump celebrated the decision on social media, posting that the newspaper "failed again" to get the case thrown out. Daily cover story. Leonard Tannenbaum's newest venture was supposed to be a sure thing. In 2020, after selling his previous company, Fifth Street, under a cloud of investor litigation and an SEC settlement, the veteran financier recast himself as a pioneering lender to underbanked cannabis firms with AFC Gamma, later renamed Advanced Flower Capital. Five years later, his weed financing venture has gone up in smoke. But despite losses and a legal battle, Tannenbaum is doing just fine. Between dividends and management fees, he and his investment management company have earned more than $80 million since AFC's inception. In 2024, AFC spun out its non-cannabis real estate loans into a separate investment vehicle, and now it appears Tannenbaum is pivoting away from marijuana. (He refused multiple requests to be interviewed for this story.) Tannenbaum operates in the murky world of business development companies, which are publicly traded private-credit funds that lend to small and midsize companies. Like REITs, they are required to distribute 90% of their income to shareholders as dividends. Their stocks are sought after by yield-hungry retail investors. Those who have tracked Tannenbaum over his career are accustomed to the ugly financial dramas that seem to follow him. WHY IT MATTERS One thing is clear: The 54-year-old dealmaker is a master at enriching himself while his shareholders lose out. Forbes estimates that since 2008, Tannenbaum and entities he controls have earned more than $670 million in fees, dividends and IPO proceeds from his five public businesses, and he has accumulated a net worth in excess of $800 million. His companies, meanwhile, have shed roughly $1.2 billion in market value. Facts + comments. As schools crack down on student cellphone usage, a new survey finds that teenagers are using delivery apps to order meals during school hours - and a majority were using the apps to order unhealthy food: Nearly 1 in 4: The share of adolescents using delivery apps during school hours 58.8%: Among students who used the apps, this portion said they ordered fast food like pizza or burgers A 'wake-up call': Lead author Mika Matsuzaki said of the study's findings Strategy + success. It's not always easy to spot a toxic candidate during a job interview - but there are clues to watch out for. Ask about a mistake they've made and pay attention to their answer to see whether they deflect blame. And watch for whether they diminish coworkers or a boss when discussing accomplishments. Video. Quiz. The CEO of a restaurant chain that has faced consumer backlash in the last year will step down next month. Which chain is it? A. Taco Bell B. Cracker Barrel C. Red Lobster D. Chili's Thanks for reading! This edition of Forbes Daily was edited by Sarah Whitmire and Chris Dobstaff. ByDanielle Chemtob Danielle Chemtob is a New York-based staff writer at Forbes authoring the Forbes Daily newsletter, Forbes' flagship newsletter that catches readers up on the news of the day and other key topics. She's broken down major issues for the Daily's audience like artificial intelligence and the economy. Chemtob has won three North Carolina Press Association awards, including a first place Henry Lee Weathers Freedom of Information Award for her reporting on a protocol for police in Charlotte, N.C. to reduce interactions with local media. Before Forbes, she was an investigative reporter at Axios Charlotte and a business reporter at the Charlotte Observer. She graduated from UNC-Chapel Hill with degrees in Media and Journalism and Political Science. Follow Chemtob and subscribe to the Forbes Daily for continued news and analysis delivered to your inbox each morning. ByForbes Daily Our best stories, exclusive reporting and Forbes perspectives on the day's top news, plus the inside scoop on the world's most important entrepreneurs. Sign up here.

Axios
Aug 22nd, 2025
Abby Care raises $35M for caregivers

Abby Care, a startup, has raised $35M to certify child caregivers, providing a solution for those balancing work and caregiving. A mother used the service to become a licensed caregiver for her son recovering from burns. The article also mentions unrelated news about U.S. visa scrutiny, California's redistricting laws, and a pause on new visas for truck drivers, highlighting broader political and economic issues.