Senior Salesforce Developer
Nova Wealth
Senior Salesforce Developer
Nova Wealth
Hybrid technology-enabled financial planning and advisory
Nova Wealth · London, United Kingdom (Hybrid) · Full-time · Posted 2025-12-01
Workplace: hybrid
Department: Product
About NOVA:
NOVA Wealth is a fast growing start up looking to change the face of financial advice and the way it’s delivered in the UK. We firmly believe that a human adviser needs to be at the heart of every client relationship, however by leveraging technology we can empower our advisers to deliver higher levels of service and cut out a lot of the day to day admin that gets in the way.
At our core, we’re here to build a game changer in the advice industry that delivers better customer outcomes, at a lower cost, for more people. Through customer-centric advisers supported by our innovative Lifeline technology, we empower our customers to go beyond just making smarter financial decisions to living the lives they dream of.
About the role:
Salesforce is at the core of how NOVA delivers its service. It's our CRM, encompassing Financial Services Cloud, Sales Cloud, and Service Cloud. We also use it as an operational workflow platform, building out new applications to support our evolving data and process needs. Additionally, Pardot, CRM analytics, and Heroku are all part of our tech stack.
As we grow, we need more switched on Salesforce Developers to join the team to help us deliver the change that NOVA needs. As a pivotal member of our team, you will play a lead role in doing this! You'll work closely with the product team and subject matter experts from the business teams to understand the problems we face and ship the solutions that'll solve them.
This role will excite those who are passionate about solving problems with technology, using the full capabilities of the Salesforce platform to enable their NOVA colleagues to deliver a best in class proposition to its customers. We're a small team and aim to stay lean so you'll have ownership of the end-to-end process without handholding, the autonomy to deeply understand and solve problems.
What you'll be doing:
Who we're looking for:
You'll feel right at home if you're:
Join a firm with genuine purpose and impact on our customers, along with a strong moral code
Competitive salary + benefits (bonus, pension, private medical, income protection, death in service)
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Hybrid technology-enabled financial planning and advisory
NOVA Wealth provides tailored wealth management and financial planning for clients with complex financial needs, using a hybrid model of technology-enabled services and one-on-one advisers. Clients work with a matched adviser online, by phone, or in person to build a personalized plan focused on retirement, family needs, and investment growth; ongoing advisory fees are 0.75% of assets plus platform and fund fees. Unlike firms that push in-house funds, NOVA Wealth emphasizes bespoke planning, evidence-based investing, climate-conscious choices, and a transparent, client-centric approach, plus a workplace financial coaching option. Its goal is to make high-quality financial advice accessible and tailored, helping clients reach long-term goals while maintaining an inclusive, socially responsible advisory brand (B Corp).
Explore more opportunities at Nova Wealth