D

Dentsu

Marketing analytics and digital advertising solutions

Senior Manager - Customer Lifecycle Marketing

Full-TimeUpdated on 10/23/2026
$94k - $125k/yr
Senior
Bachelor's
Remote in USA+3 moreMore locations: Detroit, MI, USA | Chicago, IL, USA | New York, NY, USA
RemoteUnited States (remote): Remote eligibility is limited to candidates based in the continental United States.
Growth & MarketingGrowth Marketing

About the job

Requirements
  • A bachelor's degree is required.
  • At least 7 years of experience in data-driven marketing, specifically CRM, email, and online/offline media.
  • At least 3 years of experience working in an agency or consulting firm.
  • Experience developing solutions to support the sale of new services to clients.
  • Hands-on ability to use data and research to guide decisions, including proficiency in Excel sufficient to maintain complex spreadsheets and familiarity with research tools.
  • Experience translating data analysis into relevant marketing recommendations and presentations, including proficiency in PowerPoint.
  • Comfort and experience working in a matrixed organization in roles with a wide degree of latitude.
  • Ability to travel an average of 20–40%, contingent on client comfort level.
Responsibilities
  • Lead the development of strategic omnichannel marketing plans.
  • Serve as a subject matter expert and translate new technology, particularly first-party data marketing and CRM, into new marketing ideas for the client.
  • Monitor current marketing trends, new technology solutions, and competitive strategies, and translate them into new marketing ideas for clients.
  • Develop trusted, long-term relationships with important client contacts and executives.
  • Ensure meaningful client value is delivered through a mix of best-practice solutions and original thinking.
  • Collaborate with team leadership across account management, operations, creative, and analytics, and with partner agencies, to turn ideas into executable plans.
  • Identify data points and measurements to show the impact of the approach and strategy on the client's business.
Desired Qualifications
  • Experience with Braze is advantageous.

About the company

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company Size

10,001+

Company Stage

IPO

Headquarters

Tokyo, Japan

Founded

1901

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Simplify's Take

What believers are saying

  • September 2026 Irish rankings put Dentsu first with €14.7 million in new business.
  • Kodansha access spans Attack on Titan, Ghost in the Shell, and Blue Lock.
  • Performance Studio targets 1,000 monthly assets, matching clients demanding always-on performance content.

What critics are saying

  • H1 2026 global media new-business was negative $181 million, crushing momentum.
  • August 2026 plan cuts 3,400 jobs and roughly 70-80 entities, signaling strain.
  • International losses persist; if Japan stops funding them, Dentsu risks break-up pressure.

What makes Dentsu unique

  • October 2026 Kodansha deal makes Dentsu the Americas gatekeeper for anime IP.
  • Dentsu India’s Performance Studio unifies creative, AI production, media, and measurement.
  • March 2026 reorganization centralizes regional leadership and speeds client decision-making.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Paid Parental Leave

Growth & Insights and Company News

6 month growth

6%

1 year growth

27%

2 year growth

27%
exchange4media
Oct 24th, 2026
Aafreen K joins Dentsu India as Head of Video Production.

Aafreen K joins Dentsu India as Head of Video Production. She was earlier Creative Producer at Wirality. Aafreen K has joined Dentsu India as Head of Video Production, moving into the role after serving as Creative Producer at Wirality. At Wirality, where she worked from March 2025 to February 2026, Aafreen built and led an in-house production team comprising videographers, producers, editors and motion graphics designers. She streamlined workflows to deliver over 40 user-generated content (UGC), performance and branded videos per month, while overseeing end-to-end production for multiple brand campaigns. Her work included shoots and content production for brands such as MobiKwik, Fastrack, Supertails and Atovio. She also worked on an integration roadmap for AI-powered creative tools, including RunwayML, Midjourney, Kling and Veo 3, to support branded content production. Before Wirality, Aafreen was Associate Producer and Team Lead at AAFT Online from December 2022 to July 2024. She led a multidisciplinary team of 10 and oversaw the production of more than 1,000 hours of original content, including online courses, promotional videos and social media reels. She also produced 17 educational courses end-to-end and spearheaded AAFT's 2023 admissions campaign. Earlier, she worked in production research and coordination at Maulsree Studios, where she coordinated shoots and live performances for artists including B Praak, Imran Khan, Raftaar and Arjun Kanungo under Zee's Supermoon event vertical. She also worked on commercial advertising campaigns, promotional content and the development of concepts for OTT shows, series and documentaries.

Medianews4u
Oct 22nd, 2026
Paroma Dayal elevated as National Head - Entertainment & Branded Content at dentsu Sports & Entertainment.

Paroma Dayal elevated as National Head - Entertainment & Branded Content at dentsu Sports & Entertainment. Dayal previously served as VP - Sports, E-Sports, Gaming & Live Experiences at the company. Mumbai: dentsu Sports & Entertainment has elevated Paroma Dayal to National Head - Entertainment & Branded Content. She previously served as Vice President - Sports, E-Sports, Gaming & Live Experiences at the company. Announcing her new role on LinkedIn, Dayal shared, "A little late in sharing this, but happy to share my internal transition and new role as National Head - Entertainment & Branded Content at dentsu Sports & Entertainment. It's been an enriching journey, and I'm grateful to Yosuke Murai San and Rohit Potphode for their leadership, guidance, and trust. This journey has been all the more exciting because of my incredibly talented team, whose passion, creativity, and commitment continue to inspire me every day." She added, "I truly believe that culture is the best currency to connect with audiences and touch hearts. In this role, I look forward to building brands through powerful storytelling, culturally relevant ideas, and impactful partnerships that create meaningful connections." Dayal brings over a decade of experience across media, marketing, digital advertising, account management and business strategy. Her professional expertise spans social media marketing, marketing strategy, operations management, mobile advertising, media planning, online advertising, digital media and sales. Before joining her current role at dentsu Sports & Entertainment, Dayal worked with organisations including Quora, MX Player, Viacom18 Media Private Limited's Youth, Music & English Cluster, Viacom, Star India, India Today and Web18 Software Services. She began her career in 2008 as a Sales Officer at NDTV and has since built experience across media sales, marketing and audience engagement. In her new role, Dayal will focus on entertainment and branded content, with an emphasis on storytelling, culturally relevant ideas and brand partnerships that help build meaningful connections with audiences.

Little Black Book (LBB)
Oct 19th, 2026
Charles Reid named regional managing director as DCM doubles Manchester office.

Charles Reid named regional managing director as DCM doubles Manchester office. Charles held multiple senior positions across 15 years at Carat UK in Manchester, a global Dentsu marketing and advertising brand Editorial Series People moves, company launches, account wins and other business news. Digital Cinema Media (DCM) has strengthened its regional team, hiring ex-Dentsu client MD Charles Reid as its new regional head. Leading the Manchester office as managing director, Charles will shape DCM's presence across the UK's regions, building on DCM's 10% revenue growth year-on-year in 2026. Charles held multiple senior positions across 15 years at Carat UK in Manchester, a global Dentsu marketing and advertising brand. Rising from client service director, through to group business director and managing partner, for the past three and half years, Charles has led the agency's leadership team as client managing director. As MD, Charles developed Carat UK's revenue and growth strategy, directing multiple teams across the business. "When you think of Manchester's media industry, Charles is the very first person that comes to mind" said Davina Barker, DCM's chief revenue officer. "He's loved by agencies and brands alike and brings an incredible breadth of experience to our team. We've more than doubled our regional office, and with Charles spearheading its strategy and operations, we're in perfect position to grow cinema advertising across the UK in 2027." Charles' Manchester team includes four new hires ranging from account executive and manager to director positions, doubling its operations in the region and setting DCM's clear commitment to UK-wide investment. On his appointment as regional MD, Charles Reid said, "I have always loved cinema. As a child I would spend hours handwriting lengthy reviews of every movie I saw. With that said, I am thrilled to become DCM's regional managing director, allowing me to evangelise about a medium I absolutely love inside a company I have always admired. From The Odyssey and Spider Man: Brand New Day through to unexpected break through hits such as Backrooms and Obsession, 2026 has proved cinema's immense cultural power, and I can't wait to help clients and agencies harness this energy across the country."

Marketing Minutes
Oct 16th, 2026
Alifiya Hirani joins Publicis Groupe India as Associate Director - Corporate Communications.

Alifiya Hirani joins Publicis Groupe India as Associate Director - Corporate Communications. Before joining Publicis Groupe India, Hirani worked at Dentsu India, where she held several corporate communications roles, including senior manager, manager and associate manager. 16 October 2026 by Marketing Minutes Publicis Groupe India has appointed Alifiya Hirani as Associate Director - Corporate Communications. In her new role, she will lead communications for Saatchi & Saatchi India, BBH India and Propagate India. Hirani announced the appointment in a LinkedIn post, writing, "I'm happy to share that I have joined Publicis Groupe India as Associate Director - Corporate Communications, leading communications for Saatchi & Saatchi India, BBH India and Propagate India. Onwards and upwards!" Before joining Publicis Groupe India, Hirani worked at Dentsu India, where she held several corporate communications roles, including senior manager, manager and associate manager. Her responsibilities included media relations, corporate communications strategy, crisis communications, content development, thought leadership and internal communications. Earlier, she worked at Another Idea as a senior PR associate and public relations executive, handling public relations, corporate communications, executive profiling and industry events, including the International Advertising Association (IAA) World Congress and Goafest. Marketing Minutes 16 October 2026 Its blogs.

Sociapa News
Oct 9th, 2026
Godrej Enterprises Group launches Season 2 of 'Be All You Can' podcast.

Godrej Enterprises Group launches Season 2 of 'Be All You Can' podcast. Purpose-led conversations on people, planet, and nation-building now in a video-first format. Oct 9, 2026 - 16:05 Start an LLC Mumbai, 8th October, 2026: Godrej Enterprises Group (GEG) today announced the launch of Season 2 of Be All You Can, reaffirming its commitment to fostering purpose-led conversations around people, planet and nation-building. Following an inaugural season, Be All You Can returns in a video-first format, expanding its reach and creating deeper engagement with audiences across platforms. Bringing together leaders, innovators and changemakers from across sustainability, design, technology, and urban development, the platform explores ideas shaping India's next chapter of growth. The podcast aims to spark fresh thinking, inspire action and spotlight ideas that drive progress. To expand the platform's reach and impact, Godrej Enterprises Group has partnered with Dentsu Podcast Network (DPN) for Season 2. The partnership spans editorial development, production, video content, distribution and analytics, while extending each episode into digital-first formats designed for wider audience engagement. Sumeet Bhojani, Head - Brand & Strategic Insights, Godrej Enterprises Group, said, "For 129 years, Godrej Enterprises Group has contributed to India's progress through innovation, and engineering excellence. With Be All You Can, we are creating a platform for conversations that matter, conversations that can inspire new ideas and meaningful action. As audiences increasingly consume video content, Season 2 enables us to make these discussions more engaging, accessible and impactful. Through the platform, we hope to inspire more people to learn, grow and unlock their potential." The new season opens with Douglas Voigt, Urban Design and Planning Partner at Skidmore, Owings & Merrill (SOM), in conversation with Hrishikesh Kannan, exploring how sustainable urban design can help create more resilient and future-ready cities. Hire Brand Experts Launched in 2025, Be All You Can Season 1 has featured conversations with notable personalities including Arundhati Bhattacharya, Rasika Dugal, Medha Sahi and Bittu Sahgal, spanning themes of leadership, innovation, purpose and personal growth. Season 2 of Be All You Can is now available on YouTube, Spotify and Apple Podcasts. Check out the podcast: About Godrej Enterprises Group: Since 1897, Godrej Enterprises Group has played a pivotal role in India's economic and industrial development. From pioneering innovations such as India's first indigenous lock and iconic steel cupboards to building capabilities across aerospace, advanced engineering, energy, intralogistics and security, the Group has consistently contributed to sectors critical to India's growth story. Today, Godrej Enterprises Group has a presence across five continents and leadership positions across both its consumer and nation-building businesses. Its diverse portfolio spans aerospace, advanced engineering, energy solutions, intralogistics, security solutions, locks & architectural solutions, appliances, furniture and digital technologies, serving the evolving needs of both Industrial India and Aspirational India.