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Chime

Runs a mobile banking app with no monthly fees

Senior Product Marketing Manager - Lending

Product MarketingPosted on Nov 13
Full-timeSan Francisco, CA, USA

About the Job

Requirements

  • 6–10+ years of product marketing experience, including at least 3+ years in consumer lending or regulated financial services, with exposure to credit risk, underwriting, and loan servicing.
  • A track record of owning end-to-end go-to-market strategy, including segmentation, funnel optimization, and measurable business outcomes in a performance-driven environment.
  • Strong grounding in product marketing fundamentals, including audience insights, competitive intelligence, targeting, positioning, value propositions, messaging, and acquisition and engagement plan development.
  • Experience partnering cross-functionally with Product, Growth, Credit Risk, Brand, Analytics, Legal, and Compliance.
  • Ability to lead through influence and drive cross-functional alignment and execution.
  • Ability to translate complex product capabilities into clear, compelling customer narratives.
  • An analytical mindset and experience using data to inform strategy and measure impact.

Responsibilities

  • Own and execute go-to-market strategy for the personal loan product from launch through iteration and scale, and establish best practices and frameworks for repeatable, high-quality product launches.
  • Develop differentiated positioning and messaging that drives customer understanding and adoption.
  • Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution.
  • Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis.
  • Improve product adoption, engagement, and retention through data-informed marketing strategies.
  • Partner with Growth and Lifecycle teams to ensure effective multichannel execution and performance optimization.

About the Company

Chime

Runs a mobile banking app with no monthly fees

Chime runs a mobile banking app for everyday Americans, with accounts held at federally insured banks and no monthly or overdraft fees. It made its name by releasing direct-deposit paychecks up to two days early, and in 2019 it introduced SpotMe, which covers small overdrafts without a fee. Members spend with a Visa debit card or the Chime Card, a credit card backed by their own deposits that builds credit, and get part of their pay before payday through MyPay. Chime makes most of its money from the swipe fees merchants pay when members use its cards, plus charges and interest on instant transfers, pay advances, and small loans. Chime was founded in 2012 and is based in San Francisco, California.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2012

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