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Lume Deodorant

Whole-body deodorants and personal care

Associate Creative Director - Copywriter

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Think in campaigns, finding the idea before solving copy execution.
  • Balance brand storytelling with business performance and write with both in mind.
  • Have a confident, well-developed point of view on brand voice and be able to defend it constructively.
  • Provide direct, specific feedback that improves writers’ work.
  • Understand social and digital platforms and create copy that feels native to each platform.
  • Operate effectively in ambiguity and move unresolved briefs or problems forward.
  • Build trust with cross-functional partners through preparation, clear communication, and follow-through.

Responsibilities

  • Concept original campaign ideas across social, digital, in-store, and activations in close partnership with the ACD Art Director, bringing copy thinking and voice strategy to each brief.
  • Own copywriting across packaging, retail, digital, social, and campaign touchpoints, maintaining a consistent and evolving voice for each brand.
  • Manage and develop two Senior Copywriters through structured feedback, regular critiques, and documented growth goals.
  • Define and document the copy voice for Lumē and Mando, creating guidelines the broader team can use independently.
  • Write for and direct video and content production, ensuring the copy and concept are executed correctly through production partners.
  • Partner with Brand and Marketing leads during campaign brief kickoffs to shape strategy before writing begins.
  • Run concepting sessions with the ACD Art Director to develop campaign ideas.
  • Review Senior Copywriters’ social copy and provide specific feedback to improve the work.
  • Partner with the Social team early to shape platform-native content ideas and execution.
  • Write headline directions for product launches and brief the team on extending selected concepts.
  • Challenge Marketing briefs with evidence when the requested work is technically accurate but does not sound human.
  • Participate in packaging reviews and ensure the copy reflects the brand voice.
  • Determine team priorities, make decisions, remove blockers, and keep work moving.
  • Collaborate with the Design Director and design team on brand identity and campaign alignment, and partner cross-functionally with content creation, Brand, Marketing, Social, Retail, and Product teams.

About the Company

Lume Deodorant

Whole-body deodorants and personal care

Lume Deodorant is a personal care brand that makes odor-control products for the whole body. Its line includes anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars, and laundry sprays. Products are designed to block odor using skin-safe ingredients and are developed with OB/GYNs, making them suitable for sensitive areas. In addition to Lume, the company expanded with a men’s line called Mando to cover men’s personal care needs. What sets Lume apart is its focus on the entire body and its emphasis on odor prevention beyond just the underarms, backed by a history of specialized formulations and a reputation for being effective for sensitive skin. The broader Mammoth Brands group aims to create products people like more, with Lume contributing to that mission by normalizing body odor and offering dependable, odor-blocking solutions for daily use.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Salt Lake City, UT
Founded
2017

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