People Operations Coordinator

By newsroom on may 14, 2026comments off on Vault49 hires former Bulletproof Head of Strategy Ami Werner as Senior Strategy Director. Vault49, the independent brand and innovation agency, has appointed Ami Werner as Senior Strategy Director, strengthening the agency's growing strategy capability. Werner joins from Bulletproof New York, where she most recently served as Head of Strategy. With more than two decades of experience across brand strategy, innovation, and consumer insight, she has partnered with global brands and challenger businesses including PepsiCo, Mars Petcare, Danone, P&G, Target, and Google. At Vault49, Werner will work closely with clients and the wider strategy team to ground brand and innovation work in sharp consumer insight, cultural relevance, and clear category opportunity. "The best strategists can pair bold vision with sharp insight in the same breath - Ami does that exceptionally well. She brings a deep understanding of culture, a clear instinct for what resonates, and a leadership style that elevates both the work and the people behind it. That's exactly the kind of strategic partner our clients and creative work demand, and we're thrilled to have her on board." Spencer Ryan, CEO, Vault49 "Ami and I have known each other for years, and I've been hoping to work with her again ever since. She has this rare ability to sit in the messiest part of a problem and come out the other side with clarity and vision. She brings that focus to the work and to the people around her. I couldn't be more excited for Vault49's future." Meg Asaro, Head of Strategy, Vault49 "I'm thrilled to be joining Vault49 and bringing my brand strategy and innovation expertise to their creative practice. I've worked across the full spectrum - from new-to-world brands finding their footing to global platforms operating at scale - which is why Vault49 is exactly the right home for me. There's a real openness here to where things are going, and I can't wait to dig in with this team." Ami Werner, Senior Strategy Director, Vault49 Ami's appointment follows a series of recent hires and promotions at Vault49, reflecting the agency's continued investment in senior creative and strategic leadership. Vault49 hires former Bulletproof Head of Strategy Ami Werner as Senior Strategy Director added by newsroom on may 14, 2026 view all posts by newsroom.

Bulletproof celebrates double victory at DBA Design Effectiveness Awards. Bulletproof secured Silver and Bronze at the DBA Design Effectiveness Awards for Royal Challenge (DIAGEO India) and The HEINEKEN Company. The recognition highlights design's proven business impact, affirming the agency's commitment to creativity that delivers measurable results. The wins were celebrated at London's National Portrait Gallery alongside clients and partners. Bulletproof has marked a significant milestone with a double win at the prestigious DBA Design Effectiveness Awards, held last night at the National Portrait Gallery in London. The agency's work for Royal Challenge, part of DIAGEO India, and The HEINEKEN Company earned Silver and Bronze respectively, underscoring the tangible business impact of design. Unlike many industry accolades, the DBAs are distinctive in their focus on effectiveness, measuring not just how design looks but how it performs in driving real results. For Bulletproof, this recognition validates a principle often echoed by clients: the true value of brand and design lies in its ability to deliver measurable outcomes. The awards for Royal Challenge and Heineken reflect the strength of creative partnerships built on trust, ambition and belief in what design can achieve. Bulletproof credited its teams and clients for their collaboration, noting that the celebration was made even more memorable by sharing the moment with industry leaders Jeremy Lindley and Jo Smith. With this double honour, Bulletproof reinforces its reputation as a design agency that blends creativity with effectiveness, proving that design is not just about aesthetics but about shaping business success.

Black Dog reimagined: A bold new chapter in luxury whisky. A new creative collaboration between Bulletproof and Diageo India repositions Black Dog whisky as a modern luxury brand. Rooted in heritage yet designed for contemporary tastes, the refreshed identity celebrates craftsmanship, complexity and elevated experiences, aiming to resonate with a new generation of discerning whisky drinkers. A storied whisky brand has stepped confidently into a new era as Diageo India joins forces with Bulletproof to unveil a reimagined identity for Black Dog, blending heritage with a distinctly modern sensibility. The collaboration signals a strategic shift in how legacy spirits brands engage with evolving consumer expectations, where storytelling, design and experience converge to define luxury. At the heart of the transformation lies a clear ambition: to create a brand that moves with the times while remaining anchored in its rich legacy. Black Dog, long associated with refinement and tradition, is now positioned as a whisky that speaks to a generation seeking depth, nuance and authenticity. The rebranding captures this duality, presenting a layered personality that reflects both craftsmanship and contemporary culture. The new narrative centres on the sensory experience of whisky itself. Each pour is described as a composition of flavours - oak, toffee, vanilla, spice and fruit - working in harmony to deliver a sophisticated tasting journey. This emphasis on complexity elevates Black Dog beyond a mere beverage, framing it instead as an experience to be savoured, appreciated and shared. It is a deliberate move to align the brand with the rituals and emotional connections that define premium whisky consumption today. Equally significant is the shift in tone. The refreshed identity positions Black Dog as a whisky for those who set the pace rather than follow it. It speaks to consumers who value individuality and discernment, transforming the act of drinking whisky into a statement of personal style. Gatherings, in this context, become more than social occasions - they are curated moments that deserve something exceptional, something beyond the ordinary. For Bulletproof, the project exemplifies its philosophy of creating desire through disruption. As one of the world's largest independent brand agencies, the company brings together strategists, creatives and innovation specialists to craft brands that stand out in competitive markets. Its partnership with global organisations such as Mondelēz International, The Heineken Company and Booking.com underscores its expertise in building narratives that resonate across diverse audiences. The Black Dog rebrand reflects this approach, combining strategic insight with creative execution to reposition the whisky within the premium segment. By focusing on sensory richness and cultural relevance, the campaign seeks to deepen consumer engagement and foster a sense of aspiration around the brand. The collaboration also highlights a broader trend within the spirits industry, where heritage brands are increasingly embracing reinvention to remain relevant. As consumer preferences shift towards premiumisation and experiential value, brands must evolve without losing sight of their origins. Black Dog's new identity demonstrates how this balance can be achieved, marrying tradition with innovation in a way that feels both authentic and forward-looking. Beyond the creative output, the partnership is also a reflection of shared values. Bulletproof's certification as a B Corp underscores its commitment to responsible business practices, including the wellbeing of people, clients and the planet. This ethos aligns with the growing importance of sustainability and ethical considerations in brand building, particularly in industries where provenance and authenticity play a crucial role. For Diageo India, the reimagining of Black Dog represents an investment in long-term brand equity. By redefining luxury through storytelling and design, the company aims to strengthen its connection with consumers who are increasingly discerning in their choices. It is a move that recognises the power of branding not just to attract attention, but to create lasting emotional resonance. As the new Black Dog takes its place in the market, it carries with it a promise: of craftsmanship, complexity and elevated experiences. It is a whisky that invites consumers to slow down, to appreciate the interplay of flavours, and to celebrate moments that matter. In doing so, it redefines what it means to enjoy a premium spirit in a world that is constantly in motion. Ultimately, the rebrand is more than a visual or narrative refresh; it is a reassertion of identity. Black Dog emerges not only as a symbol of heritage, but as a dynamic expression of modern luxury - one that evolves with its audience while staying true to its roots.