Vice President Commercial - Trading Card Games
$285k - $315k
Expert
Seattle, WA, USA
In Person
Business & Strategy
Company Historically Provides H1B Sponsorship
About the job
Requirements
- 12+ years of experience in gaming, trading cards, collectibles, licensing, entertainment, or related industries.
- A proven track record of building and scaling commercial businesses or product ecosystems.
- Strong experience in partnerships, licensing, distribution, or commercial strategy.
- A deep understanding of gaming, hobby retail, or fandom-driven markets.
- Experience leading cross-functional teams and operating in high-growth environments.
- Strong strategic thinking combined with the ability to execute at scale.
Responsibilities
- Define and lead the global commercial strategy for Fanatics TCG franchises.
- Develop revenue models that support long-term franchise growth across physical, digital, and experiential channels.
- Partner with studio leadership to translate product roadmaps into scalable businesses.
- Build and lead the commercial team for the TCG studio, including functions such as partnerships, licensing, distribution strategy, and retail programs.
- Establish the processes, partnerships, and infrastructure required to support global growth.
- Work cross-functionally across Fanatics Collectibles and the broader Fanatics ecosystem.
- Develop global strategies across hobby retail, mass retail, direct-to-consumer, and international distribution.
- Partner with Fanatics sales and commerce teams to optimize product launches and channel strategy.
- Identify opportunities to expand the reach of TCG franchises into new markets and regions.
- Oversee commercial planning for major product launches and franchise initiatives.
- Partner with marketing and product teams to deliver cohesive global launch strategies.
- Leverage data and market insights to refine pricing, packaging, and product strategies.
- Support the development of thriving player and collector communities through events, organized play, and community programs.
- Identify commercial opportunities that strengthen long-term engagement and retention.
- Help build sustainable franchise ecosystems that grow over time.
Desired Qualifications
- Experience working with trading card games, tabletop games, or digital gaming ecosystems.
- Experience launching or scaling global consumer franchises.
- Familiarity with community-driven or live service product ecosystems.
About the company
Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.
Company Size
10,001+
Company Stage
Growth Equity (Venture Capital)
Total Funding
$5.2B
Headquarters
Huangpu, China
Founded
1995
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Simplify's Take
What believers are saying
- Fanatics Sports & Casino launched September 2, 2026, broadening monetization beyond merchandise.
- Fanatics Collectibles opened Paris flagship plans after London's success, expanding global premium retail.
- NFL added Fanatics as official betting operator, validating the company's sportsbook ambitions.
What critics are saying
- Three antitrust suits were dismissed September 30, 2026, but Panini's case still threatens.
- Fanatics laid off 286 Florida workers for Riverview closure effective March 1, 2026.
- Sportsbook and prediction-markets integration intensifies rivalry with DraftKings, FanDuel, and regulators.
What makes Fanatics unique
- Fanatics controls leagues, teams, and factories through vertical commerce, not simple retail markup.
- Fanatics signed long-term NFL, UEFA, FIFA, and Ryder Cup rights in 2026.
- Fanatics China pairs Hillhouse Capital with local manufacturing and Shanghai operations.
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Benefits
- Work Life Balance - At Fanatics we place our focus on results and empowerment and encourage you to enjoy your time on and OFF the field with our competitive time off policies.
- Recognition and Rewards Program - Fanatics values our internal fans too! Our programs are designed to thank and reward Fanatics athletes for their hard work and commitment to winning as a team.
- Company Sponsored Events - From breakfast to happy hour and every hour in between – Fanatics employees can enjoy time together at one of our many company events.
- Fanatics.com Employee Discount - As an employee you will receive a special discount on all of your favorite sports merchandise and memorabilia.
- Give Back - Fanatics cares about the fans around us. We encourage you to partner up with your teammates in giving back and serving the communities where we work and play.
- Meet & Greets - You never know who will show up to the office. You might just meet one of your all-time favorite athletes.
- Invest in You - Here at Fanatics we want you to accomplish your goals. We offer tuition reimbursement.
- Healthy Lifestyle - Fanatics cares about helping and supporting our teams in their busy lifestyles. Through wellness relationships with fitness and weight management partners we are here to support you in whatever your lifestyle goals.
- Wellness Coverage - Your health is important to you – and it’s important to us too! We offer a number of benefit plan options for convenience and flexibility.
- Financial Security - Through our plans, Fanatics offers you a way to budget for health care expenses that you’d typically pay for out of pocket.
- Retirement - The sooner you begin planning for your retirement, the better. Fanatics offers generous plans to help you prepare for the future.
- Network of Support - Fanatics understands that sometimes you may need someone in your corner. Through the Life Assistance Program, you and your family have access to support 24 hours a day, 7 days a week.