Associate Director - Omnichannel Brand Partner

Job Description

The Associate Director, Omnichannel Brand Partner is a critical leadership role within the Customer Experience and Omnichannel team at Sobi North America, serving as the strategic hub balancing priorities between the enterprise Omnichannel/CX function and the brand marketing teams. This individual will collaborate closely with marketing, agency partners, analytics, and a broad range of other stakeholders to support the design and delivery of digital and omnichannel experiences, digital media, and digital analytics, including dedicated support for two upcoming Immunology launch brands. This role is accountable for translating customer and business insights into clear omnichannel strategies, prioritized roadmaps, executable plans, and measurable outcomes. The team member will have the opportunity to influence omnichannel activity aligned with the broader vision of enhancing customer experience (CX) across patients, caregivers, and HCPs, bringing deep knowledge of the customer journey and a sharp eye for identifying the moments that matter most. The Omnichannel Brand Partner will also be tasked with translating enterprise initiatives, such as modular content, into strategies that brand marketing teams can act on, helping to identify, define, and implement capabilities to support the broader enterprise omnichannel vision.

Key Responsibilities

Including, but not limited to the following:

• Partner closely with marketing and cross-functional teams to drive omnichannel and customer experience programs that generate value for the brands and key stakeholders

• Serve as the strategic hub connecting the enterprise Omnichannel/CX team and brand marketing teams, balancing enterprise priorities with brand-specific needs and operating with a high degree of autonomy to lead cross-functional omnichannel initiatives

• Lead agency management and coordination, including relationship, scope, budget, and performance

• Partner with marketing teams to understand their business and act as a strategic advisor for all omnichannel and digital efforts – including SEO/SEM, Social, Websites, Email, Display, etc.

• Develop and maintain omnichannel strategy roadmaps.

• Collaborate with the Digital Analytics team to translate customer and performance data into actionable insights, recommendations, and measurable outcomes; ensure recommendations are implemented, tracked, and evaluated.

• Apply deep knowledge of the end-to-end customer journey to identify and prioritize the moments that matter most for patients, caregivers, and HCPs, translating those insights into targeted omnichannel strategies

• Translate enterprise-level initiatives (e.g., modular content) into clear, actionable strategies for brand marketing teams, driving adoption, and consistency across brands

• Work autonomously, take ownership, and drive cross-functional initiatives with minimal oversight

• Ability to be a strategic business partner and trusted hub between omnichannel/CX and brand marketing teams, having impact above and across the organization

• The ability to thrive in situations of ambiguity and provide a clear path forward toward solutions

• Excellent interpersonal, oral and written communication skills, confident executive presence, and ability to communicate with Senior Leaders

• Excellent diplomacy and facilitation skills; ability to influence without authority

• Adaptive and motivated to build and lead while "rolling up their sleeves" to get it done

• Passionate about omnichannel and CX- data, technology and marketing strategy

• Strong customer-oriented mindset and demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership

Qualifications

Required Qualifications & Experience

Education:

• Bachelor's degree required. 

Experience:

Minimum of 8 years multi/omnichannel pharma marketing experience with an emphasis on digital engagement strategy that optimizes overall customer experience to drive business results

• Experienced in making quantitatively oriented recommendations to solve business problems, based on real customer information and trends
• Passion for data and analytics with ability to socialize key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making
• Recent experience at, or supporting, startup/emerging life science organizations; focus on rare/orphan diseases
• Proven background in consistently designing and delivering high-impact digital/ customer experience programs
• Deep understanding of core digital tactics, technology, data and how they work together. Including, but not limited to:
• Websites, UX, SEO/SEM, Media, Social, CRM, analytics, digital field tools
• Strong knowledge of marketing fundamentals and ability to align marketing strategy and customer behavioral objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence)
• Strong business acumen with ability to translate complex, technical concepts clearly and concisely to broad audiences
• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach
• Demonstrated leadership experience managing agency partners, including relationship, project scope, budget, and contract management
• Deep understanding of the end-to-end customer journey, with experience identifying and prioritizing the moments that matter to shape omnichannel strategy
• Demonstrated ability to translate enterprise-level initiatives (e.g., modular content) into brand-level strategies and execution plans
• Demonstrated ability to connect insights to strategic decisions, execution, and measurable customer or business impact.
• Ability to prioritize and direct several projects simultaneously, meeting deadlines, and proposing solutions to support teams
• Experience supporting brand or product launches in a pharmaceutical/biotech setting, with the ability to stand up omnichannel infrastructure and customer engagement strategy from pre-launch through commercialization

Preferred Qualifications

• Work experience in commercial matrix organization

• Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities, as well as medical/science engagements

• Experience working with third party vendors for analytics and reporting

• Agency partnership experience, including relationship, project budget, and contract management

• Strong experience utilizing modern business intelligence tools (e.g., Tableau)

• Experience with Veeva toolset and Salesforce Marketing Cloud highly desirable

Additional Information

Compensation and Total Rewards at Sobi

At Sobi, we are dedicated to providing our employees with a comprehensive and industry-competitive total rewards package. Our compensation philosophy is designed to recognize and reward talent, ensuring that your contributions are valued and reflected in your overall rewards.

Your total compensation at Sobi goes beyond just your base salary and annual bonus. It also includes a robust suite of benefits, such as:

• A competitive 401(k) match to support your financial future.
• Tuition and wellness reimbursements to invest in your personal and professional growth.
• A comprehensive medical, dental, and vision package to prioritize your health and well-being.
• Additional recognition awards to celebrate your achievements.

The base salary range for this role is $150,000 -190,000. Each individual offer will be determined based on several factors, including your experience, qualifications, and location. Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?

We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.

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