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Profound

AI answer-engine visibility analytics for brands

Field Marketer

Marketing Generalist & ManagementUpdated on Nov 10
Full-time

About the Job

Requirements

  • Experience owning B2B SaaS or technology field programs end to end, including tradeshows, dinners, regional events, and account-based marketing, and thinking in campaigns rather than only logistics.
  • Experience working alongside account executives and sales leadership, including a concrete example of changing how a sales team approached a campaign.
  • Comfort with early-stage environments and a track record of staying, growing, and delivering.
  • Ability to use customer relationship management reporting hands-on is preferred within the stated scrappy, data-minded profile.

Responsibilities

  • Own regional field strategy end to end, including priorities, target accounts, messaging, budget, and the mix of events, account-based marketing, and partner activations intended to move pipeline.
  • Own tradeshow and event strategy, including show selection, pre-event outreach, booth and on-site experience, and post-event conversion.
  • Build and run multi-touch campaigns around each tradeshow, dinner, and regional event before, during, and after the event.
  • Design and run field account-based marketing for must-win accounts, tiered across one-to-one, one-to-few, and one-to-many approaches, using events, direct mail, social, email, and outbound with personalized touches.
  • Run curated executive dinners and roundtables, qualify attendees, bring together the appropriate participants, and focus on pipeline outcomes.
  • Adapt global campaigns, including Zero Click, research, and product launches, for the region.
  • Work weekly with Sales leadership, account executives, and go-to-market associates on ideal customer profiles, account lists, outreach sequences, meeting goals, and follow-up; run pre-event kickoffs, meet follow-up service-level agreements, and share wins.
  • Support pipeline directly by booking meetings, pitching on the event floor, joining prospect conversations, and maintaining momentum.
  • Partner with partner marketing to activate agency, cloud, and technology partnerships in the field.
  • Work with communications, content, social, and digital teams to extend field events into LinkedIn, public relations, thought leadership, and digital promotion.
  • Manage vendors, sponsorships, logistics, timelines, and budgets, and evaluate return on investment for each expenditure.
  • Report meetings held, influenced pipeline, conversion, and Sales feedback, and relay field insights to content, product marketing, and product teams.
  • Test and iterate field activity and discontinue approaches that are not working.

Desired Qualifications

  • Experience with account-based marketing platforms and tools, partner marketing, social amplification, or LinkedIn programs.
  • Experience marketing to a technical or marketing audience, or interest in artificial intelligence and search.

About the Company

Profound

AI answer-engine visibility analytics for brands

Profound helps brands understand and improve how they appear in AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. Its product started as an analytics layer for AI search visibility and now includes research and marketing workflows to track competitors, shape content plans, and measure how AI systems recommend products. The platform analyzes AI-generated results and provides workflows that teams use to plan content and assess impact, rather than just traditional SEO tools. Its goal is to help large enterprises own and improve visibility in AI-generated answers, differentiating itself with a focused AEO/GEO approach and a large, growing customer base.

Company size
201-500
Company stage
Series D
Total funding
$334.5M
Headquarters
New York City, New York
Founded
2024

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