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Mercari

Peer-to-peer mobile marketplace for secondhand goods

Senior Marketing Specialist

Growth MarketingConfirmed live in the last 24 hours
Full-timeMinato City, Tokyo, JapanNo salary listed

About the Job

Requirements

  • Identify with the missions and values of the Mercari Group and its companies.
  • Have at least five years of experience developing marketing strategies in one or more of the listed marketing areas.
  • Have practical experience with customer relationship management or promotions at a consumer-facing service company.
  • Have a track record of executing a high volume of initiatives and improving service key performance indicators.
  • Be able to collaborate across functions with business development, engineering, and design teams.
  • Have experience growing a business through project or team management of marketing initiatives.

Responsibilities

  • Develop medium- and long-term marketing and investment strategies for the assigned area, and execute short- and medium-term initiatives tied to those strategies.
  • Own the growth strategy and key performance indicators for the assigned service.
  • Acquire and onboard new customers through advertising, promotions, and customer relationship management or user-experience onboarding.
  • Increase existing-customer activity and loyalty through customer relationship management initiatives, campaign planning, and product improvements to user interface and user experience.
  • Lead cross-functional projects in close collaboration with business development, product managers, engineers, and designers, guiding work from product improvement through marketing execution.
  • Use group assets across Mercari, Mercoin, and other services to develop mechanisms that accelerate business growth.
  • Make investment decisions and develop marketing initiatives that contribute to service growth.

Desired Qualifications

  • Have practical experience in integrated online and offline marketing.
  • Have product management experience with web services or applications.
  • Have project execution skills.
  • Have experience analyzing big data using SQL.
  • Have experience managing team members.
  • Apply hypothesis-driven and logical thinking.
  • Develop ideas for user interface and user experience from the customer’s perspective.
  • Japanese proficiency at CEFR C1 level is required by the listing.
  • English proficiency at CEFR B2 level is welcomed.

About the Company

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Mercari

Peer-to-peer mobile marketplace for secondhand goods

Mercari operates a mobile peer-to-peer marketplace for buying and selling secondhand goods. Users list items by taking photos in the app, and buyers complete purchases there, with payments held in escrow until receipt is confirmed. Revenue comes from seller fees (10% in Japan; 10% plus 3.6% buyer protection in the US), plus Merpay payments and promoted listings, plus shipping partnerships for integrated delivery. The platform differentiates itself through a simple mobile experience, escrow and buyer protection, shipping integration, and a broader marketplace including Mercari Shops for sellers, with a goal of extending product life and supporting a circular economy.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
2013

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