Mercari operates a mobile peer-to-peer marketplace for buying and selling secondhand goods. Users list items by taking photos in the app, and buyers complete purchases there, with payments held in escrow until receipt is confirmed. Revenue comes from seller fees (10% in Japan; 10% plus 3.6% buyer protection in the US), plus Merpay payments and promoted listings, plus shipping partnerships for integrated delivery. The platform differentiates itself through a simple mobile experience, escrow and buyer protection, shipping integration, and a broader marketplace including Mercari Shops for sellers, with a goal of extending product life and supporting a circular economy.
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Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Tokyo, Japan
Founded
2013
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Japan's pop culture goes worldwide. Oct 29, 2026 | News On Japan TOKYO - Japanese flea market app operator Mercari opened an exhibition in Tokyo's Harajuku district on October 28, recreating the rooms of fictional overseas fans of Japanese anime, manga and other pop culture to highlight how ordinary secondhand goods in Japan have become treasured collectibles around the world. The exhibition, titled "Someone's Favorite Fan Room Around the World," features three rooms representing fictional enthusiasts living in the United States, France and Taiwan. Each room reflects the passion of fans who collect merchandise related to their favorite Japanese characters and entertainment franchises. More than 1,000 items previously traded on Mercari are displayed across the three rooms, offering visitors a glimpse of how products commonly found in Japan's secondhand market can acquire special value among overseas collectors. The exhibition also includes interactive games and opportunities to engage in simulated conversations with the fictional residents, allowing visitors to experience the enthusiasm surrounding Japanese pop culture in different parts of the world. The event comes as Mercari's cross-border business continues to expand rapidly, driven by overseas demand for Japanese products. The gross merchandise value of its international transactions reached 112.2 billion yen in the fiscal year ended June 2026, approximately 19 times the level recorded four years earlier. The growth reflects the increasing international appeal of Japanese anime, manga and related merchandise, particularly among collectors seeking items that may be difficult to obtain outside Japan. Mercari hopes the exhibition will raise awareness of how highly Japanese products are valued overseas, including everyday secondhand items that domestic sellers may not regard as particularly valuable. Mercari executive officer Yu Ishikawa said the company wanted the event to attract a broad audience beyond dedicated pop culture enthusiasts. "We hope a wide range of people will visit, not only those who love pop culture but also people who casually use Mercari in their everyday lives," Ishikawa said.
Mercari expands Japan authentication to US, Taiwan buyers through Global App. Published: Oct 27 2026 Updated: Oct 27 2026 Mercari is bringing its Japanese authentication service to US buyers through the Global App, adding both optional and mandatory authenticity checks for trading cards, sneakers and luxury goods as cross-border business continues to expand. The company announced October 27 that the service began rolling out to buyers in the US and Taiwan on October 21, with availability expected to expand through November. Mercari is making authentication mandatory at no additional charge for qualifying purchases of $300 or more, while buyers of lower-priced eligible items can opt in for $11.90 per trading card, $12.90 for sneakers or $29.90 for fashion and luxury goods. The program extends Mercari's existing Japanese authentication service, first introduced in March 2024, to international shoppers. Items are sent to an authentication facility in Japan for physical inspection before being shipped overseas, with the additional review typically adding three to five business days to delivery. Purchases that fail authentication or cannot be reviewed are automatically canceled and refunded. There are limitations to which products qualify, particularly for collectibles. Mercari's eligibility policy allows certain raw and graded trading cards but excludes sealed packs and boxes, as well as cards graded by companies outside its approved list. Fashion and sneaker authentication is also limited to eligible brands and items that meet the company's inspection requirements. Mercari explicitly states that passing authentication does not guarantee an item's authenticity, despite charging buyers for the service or requiring it on qualifying higher-priced purchases. Independent authenticators examine products using category-specific criteria, including materials, logos, printing and other identifying characteristics, but Mercari says the reviews involve individual judgment and authentication decisions are ultimately made at the company's discretion. Buyers who receive an item that passed authentication but later believe it is counterfeit can still submit a claim under Mercari's Refund Policy, which allows refunds for items determined to be counterfeit through Mercari's review. However, claims generally must be submitted within 14 calendar days of delivery, with supporting evidence required, and Mercari retains discretion over whether the claim qualifies for a refund. The authentication service is separate from the basic item inspection already included with Mercari Japan Buyer Protection, which checks whether a product generally matches its listing without specifically verifying authenticity. Unlike the existing Mercari Authenticate program on the domestic US marketplace, which uses third-party reviewers to examine photos submitted by sellers, the Global App service involves physical inspection of items in Japan before international shipping. The international rollout follows Mercari's July launch of m department in Japan, a separate marketplace offering authenticated luxury goods and refurbished electronics from approved business sellers, with additional warranties and return options. Research Mercari conducted ahead of that launch found approximately 70% of respondents had concerns about buying secondhand luxury goods or electronics, with counterfeit risk among the leading concerns for luxury purchases. Mercari partnered with BEENOS in 2024 to make Japanese inventory available to US buyers through its existing marketplace before launching a standalone Mercari Global App in Taiwan and Hong Kong in September 2025. The app expanded to the US in June 2026, giving American buyers a separate way to shop listings from Mercari and Mercari Shops in Japan, with AI translation, local currency payments and Mercari handling international payment, shipping, tracking and inspection. Cross-border GMV reached ¥112.2 billion for the fiscal year ended June 2026, approximately 19 times the amount recorded four years earlier, with entertainment and hobby categories helping drive international demand. Those figures cover Mercari's broader cross-border business, including purchases through partner services, rather than sales made exclusively through the Global App. The Global App also surpassed 1 million cumulative registrations as of August 28, although Mercari has not disclosed how many represent active buyers or US users. Mercari also confirmed plans to bring auctions to the Global App, after introducing the feature in Japan in January 2025. Mercari's existing US marketplace operates separately from the Global App, and the company has not announced plans to make US seller inventory available to international buyers through the app. Liz Morton is founder and editor of Value Added Resource. She spent 17+ years operating ecommerce businesses before launching VAR. Her reporting focuses on seller experience, marketplace strategy and corporate accountability.
Mercari offers free holiday shipping on $50+ orders, brings back Fashion Exchange. Published: Oct 19 2026 Updated: Oct 19 2026 Mercari is offering free shipping on qualifying orders of $50 or more this holiday season, bringing back its Fashion Exchange program and introducing additional shipping protection options for sellers. The company announced the upcoming changes in emails to buyers and sellers October 17, just two days before previously announced shipping rate increases take effect across USPS, UPS and FedEx. The free shipping promotion runs from October 22 through January 4, 2027, covering eligible individual items and bundled purchases from the same seller. Under the terms, single-item purchases must use Mercari's Best Rate prepaid shipping option, while bundles qualify regardless of shipping rate or carrier. Both are limited to orders of $50 or more weighing no more than 5 lbs, with additional size restrictions for individual shipments. The promotion is the latest in a series of temporary shipping incentives Mercari has used to stimulate US sales, including free First Class Envelope shipping for some trading cards and an extension of its discounted 49¢ envelope rate through January 4. Mercari had also teased another holiday shipping promotion when announcing its October 19 rate increases, but had not previously disclosed the details. Unlike those earlier offers targeting lower-priced collectibles, the new promotion encourages larger purchases and bundles, both priorities management discussed in its latest earnings report. Mercari US reported 15% year-over-year GMV growth in fiscal Q4 2026, with Monthly Active Users increasing 4% to 4.2 million. The company has credited shipping discounts and strength in Entertainment & Hobbies with helping drive its recent growth. Mercari is targeting at least 10% US GMV growth in fiscal 2027 while maintaining roughly break-even profitability, with increasing average purchase amounts among management's priorities. During the August earnings Q&A, executives specifically discussed bundles as a way to spread shipping costs across multiple lower-priced purchases. The new $50 threshold could help encourage those larger purchases and bundles, though Mercari has not disclosed how much it expects to spend on the promotion or what impact it anticipates on order volume. Mercari is also bringing back Fashion Exchange for the holidays, allowing buyers to return select clothing, shoes and bags for Mercari credit when purchases don't fit, have an unpleasant smell or otherwise don't meet expectations. Sellers will still receive their full payment and an automatic rating, with Mercari handling the exchange process and associated costs. The program was first introduced as a limited pilot in July 2025, covering select clothing items priced at $100 or less, before returning later that year with expanded eligibility for bags and shoes during the holiday shopping season. Under the previous Fashion Exchange terms, buyers had 72 hours after delivery to request an exchange, with approved items shipped back to Mercari rather than the original seller. Instead of receiving a refund to their original payment method, buyers were issued Mercari credits that expired after 30 days. A start date has not yet been announced and Mercari has not confirmed whether the previous $100 price limit and other eligibility restrictions will apply this time. The company has brought Fashion Exchange back repeatedly since its initial pilot without making it a permanent part of its return policy. Mercari also told sellers it will soon introduce Shipping Protection Plus+, an optional program offering additional protection against loss or damage in transit for higher-value merchandise. Under the marketplace's existing Shipping Protection policy, eligible shipments using Mercari prepaid labels are covered for up to $200 on standard, economy and Media Mail services, or up to $20 for First Class Envelopes, subject to packaging, shipping and claims requirements. The new option would allow sellers to add coverage beyond those existing limits, but Mercari has not yet announced a launch date, pricing, maximum coverage amounts or whether any additional eligibility restrictions will apply. Liz Morton is founder and editor of Value Added Resource. She spent 17+ years operating ecommerce businesses before launching VAR. Her reporting focuses on seller experience, marketplace strategy and corporate accountability.
Japan METI's cicrular Economy Action Week begins today. From today until 7 October, METI is running its "Circular Economy (CE) Action Week," timed to coincide with the annual 3R (Reduce, Reuse, Recycle) Promotion Month that government ministries hold every October. Rather than another top-down advocacy for recycling or policy announcement, the campaign is asking consumers to adopt a circular habit of buying, using, separating and, eventually, circulating. Ten companies are helping consumers to visualise how the habits look like in their own way. Fashion rental service airCloset is discounting its first month's subscription by up to 30%, while furniture rental platform CLAS is cutting monthly fees on its CIRCLE range by as much as half. Suntory is publishing videos and quizzes on its bottle-to-bottle horizontal recycling, and Seven-Eleven Japan is pointing customers back to its in-store PET bottle collection machines, which have now taken in a cumulative 800 million bottles, rewarding five bottles with one nanaco point. Panasonic is launching a subscription water purifier that does away with disposable bottles altogether, Bandai Spirits is showcasing its Gunpla plastic model recycling scheme, Lion is collecting used toothbrushes for reprocessing, and Kao is using social media to explain its own resource loops. Reform Studio is hosting hands-on repair and remake sessions at AEON Mall Urawa Misono from 2 to 4 October. There will also be a physical event, to be held at MARK IS Minatomirai, where a Pac-Man tie-in event on 3 and 4 October turns waste sorting into a ticket to arcade play. Mercari, meanwhile, is reaching both ends of the generational spectrum, offering a week-long social media giveaway, while their Mercari Kids Flea Market events in Tokyo on 17 October and Osaka on 25 October let children try buying and selling first-hand. In additional to the campaign, METI also unveiled a "CE Action" logo to mark its launch. Any member of its Circular Partners (CPs) network, a roughly 600-strong public-private partnership, can now use on their own materials.
Voolist expands its cross-listing platform with four planned marketplace integrations. Voolist's plan to add four marketplaces would give resellers more sales channels to manage through its cross-listing platform Dusseldorf, Germany-(Newsfile Corp. - October 27, 2026) - Voolist, a cross-listing and inventory management platform for online sellers and resellers, today announced plans to add Mercari, Grailed, Whatnot and TikTok Shop integrations by the end of 2026. The planned additions aim to give sellers more options for managing product listings across multiple online sales channels from one place. Selling on multiple marketplaces helps resellers reach more potential buyers, but it also creates operational challenges. Sellers need to manage listings, maintain accurate inventory, and remove products from other channels after a sale. Handling these tasks manually takes time and can leave duplicate listings active after an item has sold. Voolist brings supported marketplaces into a centralized workflow, allowing sellers to manage product listings through one platform. Its tools include cross-listing, listing imports, bulk editing, AI-assisted listing creation, and inventory management. "Managing listings across multiple marketplaces shouldn't mean repeating the same work or constantly checking every channel after a sale," said Abdallah Altokhy, founder of Voolist. "We're building Voolist to make multichannel selling easier to manage, with practical listing tools and inventory automation that help sellers spend less time on repetitive tasks." Voolist currently supports cross-listing across seven sales channels, establishing a base for the proposed expansion. On supported integrations, its inventory sync can detect a sale and automatically remove corresponding listings from other connected marketplaces. The company's next step is to pursue the four planned connections by the end of 2026. Their eventual scope will determine how sellers can use them alongside Voolist's existing channels. As its marketplace coverage develops, Voolist is focusing on making multichannel selling more manageable for individual resellers and small ecommerce businesses. The expansion would extend its cross-listing options without changing the need for sellers to understand what each supported connection can do. About Voolist Voolist is a cross-listing and inventory management platform for online sellers and resellers. It helps users manage listings across supported sales channels and coordinate inventory from one place, with tools for bulk editing, sales detection, automatic delisting, and inventory organization. The company is based in Düsseldorf, Germany. Contact Info: Name: Abdallah Altokhy Email: [email protected] Organization: Voolist Website: https://www.voolist.com
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Industries
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Tokyo, Japan
Founded
2013
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs