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Truland Equipment

Dealership selling and servicing agricultural equipment

Turf and CCE Equipment Salesperson

Full-TimeUpdated on 10/23/2026
No salary listed
Junior
Associate's
Flora, IN, USA
In Person
RetailRetail Sales

About the job

Requirements
  • At least 1 year of retail sales experience is required.
  • A high school diploma or equivalent work experience is required.
  • Knowledge of agricultural and turf equipment and farming or operational practices is preferred.
  • Ability to use standard desktop applications, such as Microsoft Office, internet functions, and dealer business systems.
  • Willingness and ability to work flexible and extended hours and weekends.
  • High attention to detail.
  • Ability to communicate verbally and in writing, including articulating information over the phone or by email.
  • Customer service skills and the ability to organize, multitask, listen, and interact effectively.
  • Sales skills, including reading customers, closing sales, and negotiating a deal.
  • A valid driver's license and a driving record that meets the employer's insurance requirements are required.
  • Saturday work is required, including extended hours during peak selling seasons.
Responsibilities
  • Maintain current knowledge of features and benefits for equipment the dealership may sell.
  • Greet customers at the location and answer questions about turf and CCE equipment.
  • Monitor competitive activity and products based on customer feedback, and communicate findings to management in a timely manner.
  • Understand and follow a defined sales process.
  • Demonstrate equipment operational capabilities.
  • Assist with preparing and executing customer events.
  • Maintain current knowledge of financing options to help customers purchase new or used equipment.
  • Attend applicable sales training events and seminars.
  • Evaluate used equipment trade-ins and follow the dealership's used equipment process.
  • Assist with product support functions during peak seasons as needed.
  • Respond promptly and professionally to internet inquiries.
  • Answer and follow up on advertising and general sales calls.
  • Track customer interactions using an Excel spreadsheet or CRM database.
  • Assist with inter-store transfers and requests.
Desired Qualifications
  • An associate degree is preferred.

About the company

Truland Equipment is a John Deere dealership with locations in Indiana and Ohio that sells and services new and used agricultural and turf equipment, including mowers, tractors, combines, planters, tillage tools, and skid steers. Customers can purchase equipment, parts, and rely on a service department for maintenance and repairs. The company also draws on experience in grain storage and handling to support agricultural operations beyond equipment sales. Its goal is to help farming and residential customers keep their equipment running by providing accessible products, a broad parts network, and reliable service.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Van Wert, Ohio

Founded

2005

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Simplify's Take

What believers are saying

  • TRULAND keeps promoting 2026 model closeouts and parts-service discounts, supporting traffic.
  • The August 2023 merger created cross-sell opportunities and procurement leverage across 18 locations.
  • Regular 2026 community events and active locations suggest a stable regional customer base.

What critics are saying

  • John Deere concentration exposes TRULAND to brand pricing, inventory, and supply decisions.
  • Seasonal Saturday-hour cuts in winter signal demand weakness and near-term revenue pressure.
  • Any farm downturn or crop-price shock quickly hits equipment sales, parts usage, and service volume.

What makes Truland Equipment unique

  • TRULAND Equipment operates 18 John Deere locations across Indiana and Ohio as of 2026.
  • Its merged scale from TTG Equipment and Kenn-Feld Group deepens parts and service coverage.
  • Dealer breadth spans agricultural, turf, residential, and grain-handling equipment, reducing customer dependence.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Paid Holidays
  • Life Insurance