Full-Time
Head of Product and Innovation
Nahrungsergänzung, DTC & Retail
Brain Effect
51-200 employees
Nutritional supplements for mental performance
No salary listed
Berlin, Germany
Hybrid
Two fixed office days per week are required; relocation to Berlin is supported by willingness rather than an explicit relocation package.
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- Several years of experience in Product Management, Innovation, or Portfolio Management, ideally in FMCG, food, supplements, sports nutrition, health, beauty, or a D2C/e-commerce environment.
- Experience leading physical products end-to-end from ideation through launch, with demonstrable results in innovation, portfolio growth, or profitability.
- Ability to work with business cases, margins, forecasts, and portfolio key performance indicators and make clear prioritization decisions.
- Strong consumer and brand understanding, high quality orientation, curiosity, and an ability to identify relevant trends.
- Ability to lead with clarity, empathy, and ownership; communicate openly; and create alignment in complex cross-functional projects.
- Must be based in Berlin or willing to relocate to Berlin.
- Develop and own the Product and Portfolio strategy, including category vision, innovation roadmap, positioning, business cases, and prioritization.
- Manage the full product development process from the initial consumer insight through briefing, formulation, packaging, claims, testing, and successful launch.
- Translate customer feedback, market and trend data, and scientific and regulatory requirements into differentiated and relevant product concepts.
- Lead the innovation pipeline with clear stage gates, timelines, budgets, and key performance indicators, ensuring projects launch on time and at high quality.
- Work closely with Brand, Marketing, Operations, Supply Chain, Quality and Regulatory, and external partners to enable fast, robust decisions.
- Develop the team, roles, and Product processes; measure portfolio performance; and make data-based decisions about which products to scale, optimize, or phase out.
BrainEffect designs nutritional supplements and functional foods to support mental and physical performance. Its products use science-backed formulations with natural ingredients across vitamins, minerals, prebiotics, probiotics, collagen, and proteins, with core items like FOCUS, SLEEP, and DAILY GUT that target sleep, gut health, focus, energy, and recovery. The brand sells online and through a broad retail network of 2,500+ stores including dm, Budni, and Amazon, and remains independently led by founder Fabian Foelsch after Schwabe Group’s investment and a two-thirds stake, combining Schwabe’s research capabilities with BrainEffect’s digital reach. The goal is to expand internationally with reliable, natural products that help people optimize mental performance and well-being in daily life and sports.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Berlin, Germany
Founded
2015
Get referred to Brain Effect
See people who can refer or advise you
Simplify's Take
What believers are saying
- March 2025 majority acquisition gives BrainEffect deeper capital, distribution, and research resources.
- 2026 hiring for CMO and influencer roles signals active growth in DACH and France.
- Existing jobs pages and B2B pages show ongoing expansion, not distress-driven retrenchment.
What critics are saying
- Schwabe plans a full takeover, risking founder control and BrainEffect's independent culture.
- Supplement brands face brutal commoditization; Amazon and dm squeeze pricing, margins, and loyalty.
- Tighter EU health-claim scrutiny can cripple marketing and force reformulations within months.
What makes Brain Effect unique
- Fabian Foelsch built BrainEffect around sleep, focus, and gut-health formulations since 2016.
- Schwabe Group owns two-thirds since March 17, 2025, adding pharma-grade credibility.
- BrainEffect combines DTC e-commerce with 2,500 retail locations across Germany, Austria, Switzerland, and France.
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Benefits
Hybrid Work Options
Flexible Work Hours
401(k) Company Match
Mental Health Support
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 4%1 year growth
↑ 1%2 year growth
↑ 1%Karlsruhe, March 17, 2024 - The Schwabe Group, provider of natural health solutions, is acquiring a majority stake in the startup Braineffect and plans to take over the company completely in the medium term.
The Schwabe Group has acquired a majority stake in Braineffect, a Berlin-based dietary supplements brand, with plans for full acquisition. Braineffect will remain under founder Fabian Foelsch's leadership. The acquisition aligns with Schwabe's strategy to expand its digital health presence and direct-to-consumer approach. Braineffect, known for products like FOCUS and SLEEP, will focus on innovation and international growth, leveraging Schwabe's resources.
Berlin, 7. November 2020. Die internationale Wirtschaftskanzlei Osborne Clarke hat die Schwabe Gruppe bei einem Series-A Investment in BRAINEFFECT beraten. BRAINEFFECT will mit dem Kapital Innovation im Bereich Mind Nutrition & Brainfood weiter vorantreiben. Das neu eingeworbene Wachstumskapital soll vor allem für die Expansion innerhalb Europas, für eine Ausweitung des innovativen Produktportfolios und die Besetzung...
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