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Invesco

Global asset management and investment solutions

Manager – ETF Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeFrankfurt, GermanyNo salary listed

About the Job

Requirements

  • A bachelor's degree or equivalent practical experience.
  • Proven relevant marketing experience, preferably in asset management or financial services.
  • Demonstrable experience delivering marketing plans or major workstreams and translating business priorities into measurable marketing activity.
  • Good understanding of asset management, ETFs, and the needs of intermediary, institutional, and/or digital platform clients.
  • Proven ability to manage complex cross-functional projects across teams, countries, and regions from strategic brief through execution and optimization.
  • Strong commercial judgment and ability to use research, client insight, data, and performance metrics to make decisions and influence stakeholders.
  • Excellent project and stakeholder management skills, with a track record of prioritizing effectively and meeting deadlines in a matrixed environment.
  • Strong verbal communication and writing ability, including confidence presenting recommendations and constructively challenging senior partners.
  • Ability to solve problems independently, stay proactive, and take accountability for outcomes.

Responsibilities

  • Partner with Segment Marketing and Distribution to understand client needs and support integration of ETFs into segment plans.
  • Contribute to implementing marketing plans for assigned markets that support client needs and business priorities.
  • Collaborate with marketing specialist teams across client touchpoints, including email, digital, content marketing, advertising, social, events, and media relations.
  • Support adaptation and localization of marketing materials, maintaining consistency while responding to local market, regulatory, and client needs.
  • Partner with the Events team to support activation of proprietary and industry events, webinars, and conferences for assigned markets, working with Marketing specialist teams.
  • Partner with Segment Marketing and Communications teams to execute ETF public relations activity for assigned markets, aligning with broader brand and messaging strategies.
  • Measure success and track marketing performance through relevant key performance indicators and analytics; use insights to optimize activity and inform future investment decisions.
  • Monitor client, industry, and competitor trends to refine positioning and identify strategic and tactical opportunities to differentiate solutions in a highly commoditized marketplace.
  • Drive continuous improvement across marketing materials, services, and client journeys by sharing best practices and scaling effective approaches across EMEA.
  • Manage multiple priorities with sound judgment while maintaining high standards of quality, governance, compliance, and delivery.
  • Collaborate with colleagues in various countries across EMEA and the US in a matrixed, pan-regional environment.

Desired Qualifications

  • Familiarity with marketing automation, customer relationship management, and performance reporting platforms is an advantage.

About the Company

Invesco

Global asset management and investment solutions

Invesco provides investment management services to retail and institutional clients worldwide. It manages a broad mix of assets, including mutual funds, exchange-traded funds (ETFs), and private equity, and earns revenue mainly from management fees on assets under management. The company serves clients in more than 150 countries, offering diverse investment opportunities across public and private markets. Its product line relies on market performance, meaning returns and assets under management rise and fall with financial conditions. Invesco differentiates itself through its global footprint and range of investment vehicles, aiming to grow assets under management by attracting clients and offering access to a wide set of investment options. The company’s goal is to deliver value for clients by managing assets responsibly and efficiently while expanding its global presence and assets under management over time.

Company size
501-1,000
Company stage
IPO
Headquarters
Henley-on-Thames, United Kingdom
Founded
1935

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