Global Head - Strategic Initiatives & Marketing Transformation

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

Reporting to this position will be a small but mighty team made up of the CMO School lead, Learning and Development, Strategic PMO and the Rotation/interns Program. Will also be responsible for running Office of the CMO, as well as indirectly leading the team responsible for cross-functional AI Marketing Transformation bringing together leads across Workday Marketing.

About the Role

Reporting to the Chief Marketing Officer, Workday is seeking a Global Head, Strategic Initiatives & Marketing Transformation to own how our global marketing organization decides where to invest and reimagine how the work gets done. This position will act as a force multiplier to maximize efficiency and effectiveness across the MLT and Marketing organization. This position will help to operationally support the CMO role, act as a bridge across the organization and drive key executive initiatives, external customer engagements, and strategies on behalf of the CMO. This highly cross-functional role partners closely with Marketing Leadership and their departments, Finance, Sales Strategy and our central platform and data teams to make investment decisions that are grounded in real capacity and to turn AI capability into standard practice at scale.

You will also be responsible for helping build a new COE to drive AI Marketing transformation for Workday Marketing supporting and enabling hundreds of marketers around the globe.

Key Responsibilities:

Strategic Support

• Translate strategic initiatives into actionable plans and ensure their execution across the Marketing organization.
• Monitor and report on key Marketing performance metrics, providing insights and recommendations to the CMO.
• Identify and scale best practices to drive incremental growth across global business units
• Oversee development of the highest-leverage marketing workflows for agent execution, targeting a step-change improvement in time-to-market
• Facilitate cross-functional collaboration between Marketing and other functions (e.g., Sales, Product, RevOps, Strategy & operations, Customer Success) to ensure alignment and efficient execution of company-wide goals.
• Lead cross-functional Marketing initiatives, working across all teams to drive strategic priorities.
• Drive agent adoption across the global marketing organization and establish org-wide standards for prompts, context, and agent workflows, measured by sustained change in time to market. 
• Establish AI governance and adoption guardrails for agent-based marketing, setting standards for quality, risk, data privacy, and responsible use, so that adoption scales safely and consistently. 
• Manage E400 account program ensuring CMO has 360 view of accounts, e.g. status of relationship, renewal information, CSAT, etc. 
• Prepare health of business reports and talk tracks for the CMO. 
• Prepare in collaboration with planning and analytics leaders QBR and Ops reviews talk tracks, ensuring relevant business topics and lead preparations for ECOMM discussions.
• Coordinate and manage special projects and initiatives as directed by the CMO, from conception to completion.

Operational Excellence

• Manage the CMO's priorities, schedule, and communications, ensuring their time is optimized for high-impact activities.
• Drive tight alignment across acquired marketing units and Product Marketing organization to synchronize priorities and deliverables. 
• Develop talk tracks, key insights and synthesize presentation materials with executive summaries for internal and external meetings, including ECOMM meetings, Board meetings, Ops reviews, QBRs & Customer Advisory presentations
• Assist in driving strategic approach for budget and resource allocation and partner to drive planning strategy

Team Enablement and Communications

• Build and develop a high-performing team from the ground up, and model and reinforce Workday's culture principles.
• Lead the CMO Programs team and enable their success in driving strategy and delivery of CMO School, CMO Programs and Project Management, Learning and Development, plus the intern and rotation programs
• Manage and oversee ELT, including strategy to build executive level leadership, driving agenda creation and slack engagement to build accountability outside of individual leader swim lanes
• Ensure that optimal organizational structure is in place to meet Imperatives of the team. 
• In partnership with CMO EA help prepare and facilitate team meeting agendas, offsites, and internal events, ensuring productive discussions and clear outcomes.
• Act as a confidential sounding board for the CMO on sensitive topics and employee matters.
• Coordinate relevant teams to craft internal updates, executive presentations, and communications on behalf of the CMO
• Support the CMO in talent management initiatives, including recruitment, skill building, executive onboarding, and development of the Marketing team and executive leaders.

About You

We are looking for a strategic and creative leader with deep experience in marketing. You should have excellent leadership skills, a hands-on approach, and the ability to drive transformation and growth. You are an excellent communicator and collaborator, possess a deep understanding of the customer journey and you have a passion for understanding and meeting customer needs.

• A minimum of 15 years experience in marketing strategy, marketing planning, marketing operations, or GTM/revenue operations in a B2B environment within SaaS or enterprise technology, 
• Demonstrated experience redesigning workflows around AI, including hands-on work building agent workflows, writing and iterating prompts, and structuring context
• Expertise in how a marketing organization operates end to end across demand generation, campaign operations, content production, field and events, brand, and analytics
• Strong understanding of full-funnel marketing measurement and how marketing investment connects to pipeline and revenue, ideally in a consumption or usage-based business model.
• Familiarity with the enterprise marketing stack including marketing automation, CRM, CDP, orchestration, and BI, and with modern agent frameworks and MCP-based integrations.
• Proven capability to scale global functions and work across executive leadership to influence
• Strong track record of advising and partnering with C-suite to define and execute enterprise-wide strategic initiatives.
• Ability to orchestrate complex strategic portfolios, managing multiple high-stakes priorities across Marketing and other functions.
• Analytical and critical thinking, synthesizing complex data to anticipate shifts and inform decisive executive action.
• Executive-level presence and strong communication skills, adept at articulating strategies and influencing diverse global organizations
• Proven ability to lead through influence and forge highly effective partnerships across cross-functional teams.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $242,000 USD - $362,900 USDAdditional US Location(s) Base Pay Range: $ USD - $362,900 USD

Additional Considerations:

If performed in Colorado, the pay range for this job is $215,000 - $322,500 USD based on min and max pay range for that role if performed in CO.11/19/2026

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

If you require a reasonable accommodation, you may email [email protected], as far in advance as possible.

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