Director Marketing Strategy - Home and Toys

Be Part of an Amazing Story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Director, Marketing Strategy will be a strategic business and marketing leader responsible for defining how Macy's brings its Home & Toys categories to life across the customer journey. This role will translate customer insights, business priorities, market trends, and merchandising opportunities into compelling marketing strategies that drive discovery, demand, engagement, and growth.

As a key partner to Merchandising and cross-functional leaders, the Director, Marketing Strategy will establish annual and seasonal marketing strategies, identify opportunities to create customer demand, and orchestrate how storytelling, content, media, digital, CRM, stores, and experiences work together. This leader will help Macy's evolve beyond a promotional mindset by building compelling category stories, increasing customer relevance, and creating innovative ways for customers to discover products and brands.

The ideal candidate combines strategic marketing expertise with strong brand-building capabilities, a customer-first mindset, and the ability to influence complex organizations. They are equally comfortable developing a long-term strategy, building a data-driven business case, challenging conventional thinking, and leading cross-functional teams to deliver measurable business impact.

What You Will Do

Skills You Will Need

Marketing Strategy Development: Expertise in developing enterprise, divisional, or category-level marketing strategies that align business priorities, customer insights, merchandising objectives, and growth opportunities.

Retail Acumen: Deep understanding of home, toys, merchandising, consumer behavior, and retail market dynamics to identify opportunities that drive relevance and growth.

Strategic Storytelling & Narrative Development: Ability to translate complex business objectives, customer insights, and market trends into clear, compelling strategic narratives that inspire action and alignment.

Integrated Marketing Leadership: Proven capability to develop cohesive strategies across media, digital, CRM, social, content, stores, PR, partnerships, and experiential channels to achieve business goals. 

Executive Influence & Stakeholder Management: Strong executive presence with the ability to build alignment, influence senior leaders, and drive collaboration across diverse cross-functional teams. 

Analytical & Data-Driven Decision Making: Skilled at leveraging business performance data, customer insights, and market intelligence to evaluate opportunities, inform strategy, and guide investment decisions.

Consumer & Cultural Insight: Strong awareness of emerging trends, cultural influences, competitive dynamics, and evolving customer preferences to shape relevant marketing strategies.

Executive Communication & Presentation: Exceptional ability to communicate complex ideas through persuasive presentations, strategic recommendations, business cases, and executive-level storytelling. 

Strategic Agility & Operational Execution: Balances long-term strategic thinking with disciplined execution, prioritization, and a bias toward action to deliver measurable business outcomes.

Leadership & Team Development: Demonstrated success building, coaching, and developing high-performing teams while fostering collaboration, accountability, innovation, and strategic thinking.

Who You Are

• Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 
• 10-plus years of experience in marketing strategy, brand marketing, retail marketing, home/toys marketing or a related discipline.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives. 

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

MARKETING00

Salary Range Minimum: 156,960

Salary Range Maximum: 261,360