Account Executive
OpenX
Account Executive
OpenX
Programmatic ad marketplace with real-time bidding
OpenX is a programmatic advertising platform that connects publishers, advertisers, and app developers to buy and sell digital ad space in real time. Ads are traded through an auction-like marketplace where advertisers bid for impressions, and the winning bids deliver ads on display, video, or mobile formats. The platform uses real-time bidding to match advertiser goals with available inventory, aiming to maximize publishers’ revenue while helping advertisers reach their target audiences efficiently. Revenue comes from transaction fees on ad placements and premium services such as advanced analytics and audience targeting. OpenX emphasizes marketplace quality and transparency and uses data and technology to combat ad fraud and improve ad performance. Its goal is to provide a reliable, efficient marketplace that improves outcomes for both publishers and advertisers.
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