Sales Representative

Overview

Premier Equipment is the largest full-service John Deere dealership in Ontario serving agriculture, lawn care, golf, commercial grounds, and compact construction customers across Ontario. With 20 locations and over 190 skilled technicians, we deliver innovative equipment, expert service, and unmatched support. Since the 1950s, we’ve grown with a clear purpose: To be the best part of our customer’s day by improving their business and lifestyle. Whether it’s solving equipment issues or offering new technology, we’re here to make their day better—and yours too.

It’s an exciting time to join Premier. Come grow with us.

What You'll Be Doing

This role offers a competitive compensation structure designed to reward strong sales performance. The compensation range for this position is $60,000–$75,000 annually, with an on-target earning opportunity of approximately $100,000.

This includes a draw against commission structure, with the draw guaranteed for the first year. High-performing sales representatives have the opportunity to earn commissions that exceed the draw amount, allowing strong performers to increase their total compensation through results. Placement within the pay range is based on skills, experience, and qualifications.

You will be the face of the company in your territory, actively marketing, demonstrating, and selling new and used agricultural equipment, and large property/landscape equipment. Your role involves promoting a range of company goods and services while keeping customers informed about special promotions and events. You’ll build strong relationships with both new and existing customers by understanding their needs and ensuring satisfaction with our products and services. Staying up to date with industry trends, product knowledge, and attending training sessions and trade shows will help you provide expert guidance and support, ensuring our customers receive the best solutions for their farming, turf, and property needs.

Responsibilities

• Market, demonstrate, and sell new and used agricultural equipment, and large property/landscape equipment.  

• Promote any other goods or services that the Company offers. Be informed of company promotions or special events in all departments.

• Profile new and existing customers while ensuring customer satisfaction with products or services.

• Keep abreast of business trends that will affect customer purchases.

• Attend John Deere or in-house training seminars, product introductions, and farm or turf trade shows.

• Stay current on product knowledge, features, and benefits of all equipment potentially saleable by the Company.

Qualifications

• Competitive self-starter with discipline and goal orientation.

• Excellent communication and listening skills.

• Strong organization and time management.

• Familiarity with farming practices, GPS, and Precision Agriculture.

• Knowledge of agricultural equipment and farming communities.

• Valid driver’s license.

• Ability to work rotating weekends.

• Bilingual (English/French) is an asset but not a requirement.

Preferred

• Experience in agricultural sales or customer-facing roles.

• Familiarity with John Deere products.

Education

• High School Diploma or equivalent required.

At Premier Equipment, we are committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We offer accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

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What's in It for You

At Premier Equipment, we invest in our people and reward their contributions with a competitive and supportive compensation package, including:

• Comprehensive Health & Dental Coverage (includes vision and paramedical services)
• Company-Matched RRSP
• Annual Profit Sharing
• Boot & Tool Allowance
• Apprenticeship Scholarships
• Employee Assistance Program (EAP)
• Company Vehicle (for qualifying positions)

Compensation

The compensation range for this position is $60,000–$75,000 annually, with an on-target earning opportunity of approximately $100,000.

This role includes a draw against commission structure, with the draw guaranteed for the first year. High performers may earn commission above the draw amount based on sales results.

Placement within the pay range is based on skills, experience, and qualifications. Applicants with more or less experience and qualifications may be placed outside the compensation range.

Salary Range

CAD $60,000.00 - CAD $100,000.00 /Yr.