Head of Engineering - Business Continuity
About the job
- At least 8 years of total software engineering experience, including at least 4 years in engineering leadership directly managing frontend and/or backend engineering teams.
- The ability to remain composed and think clearly and structurally when multiple operational issues arise simultaneously.
- A commitment to maintaining a high technical bar and non-negotiable standards for platform integrity.
- Comfort navigating and guiding engineering roadmaps in a growth environment.
- Hands-on experience or deep technical comfort with TypeScript, PHP, Snowflake, Amazon Web Services, and GitLab continuous integration and continuous delivery.
- Experience implementing and using code quality tools such as SonarQube and Cypress, and documenting decisions through Architecture Decision Records.
- Drive performance management, hiring, one-on-one meetings, and development for a team of eight engineers, while fostering a culture of quality and operational accountability.
- Establish framework guardrails, control delivery, verify quality, and enforce strict engineering standards using modern tooling.
- Own the technical roadmap for the live platform, make system design trade-offs, write Architecture Decision Records, and prioritize technical debt.
- Partner with Commercial leaders and Campaign Management to translate technical realities into business language.
- Conduct critical code reviews, lead incident response, and drive critical bug resolution or technical debt triage.
- Domain expertise in AdTech or MarTech and high-complexity software-as-a-service products.
About the company
Factor Eleven provides a unified digital advertising platform focused on small and medium-sized businesses, automating the process from campaign planning to billing across Display, Mobile, Video, and DOOH with plans to add Connected TV. The platform can be used in managed or self-service mode and includes an API for direct integration into customer workflows. It differentiates itself with a European-centric focus, emphasis on local and regional campaigns, and proprietary algorithms for brand safety and location-based media planning, paired with KPI-based billing. The goal is to help advertisers, agencies, and resellers plan and buy ads across multiple channels efficiently, delivering transparent, performance-based outcomes that fit local market needs.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$5M
Headquarters
Hamburg, Germany
Founded
2014
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Simplify's Take
What believers are saying
- Factor Eleven launched Germany’s drive-to-store solution in 2025 and sells it in France.
- The company added Christian von Hegel in May 2025, signaling stronger brand execution.
- BVDW named F11 in Germany’s first retail-media landscape, boosting credibility with retailers.
What critics are saying
- Amazon, Walmart, Google, and Meta compress budgets and erode F11 differentiation fast.
- Retail media fragmentation forces constant integrations, raising sales cycles and implementation costs.
- If drive-to-store lift proves weak, SMB advertisers abandon F11 for native platforms.
What makes Factor Eleven unique
- Factor Eleven’s KPI-based drive-to-store platform ties ads to store revenue.
- Armira backed Factor Eleven in February 2023, funding European expansion and hiring.
- Five-market European footprint and retail-media focus separate F11 from generic adtech.
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Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
-2%1 year growth
0%2 year growth
10%Marketing software company Factor Eleven has received new backing as it seeks to expand across Europe.