Love, Bonito

Direct-to-consumer women's fashion e-commerce

Assistant Store Manager

Retail Store ManagementConfirmed live in the last 24 hours

Full-timeJohor Bahru, Johor, Malaysia

About the Job

Requirements

Five years of experience in the retail industry, preferably in fast fashion.
Three years of experience managing retail teams in both front and back of house.
A customer-centric approach and enjoyment of serving and getting to know customers.
Strong leadership and interpersonal skills, with the ability to motivate and lead a retail team.
Numeracy and technology proficiency.
A good command of written and spoken English.
Availability to work various shifts, five days a week, including weekends and public holidays.
A passion for people and experience training, coaching, and mentoring a team of 50–60 people.
A performance-driven attitude focused on results and sales.
Professionalism, work ethic, sound judgment, and attention to detail.
Strong communication skills and an outgoing personality, with the ability to build trusting relationships with customers and external stakeholders.
Technical knowledge of store operations, including inventory management, sales and cash management, merchandising, roster building, staff training and coaching, stock taking, and recruitment.

Responsibilities

Lead, manage, mentor, and provide feedback to full-time and part-time retail associates to meet sales goals.
Motivate the team to work toward shared goals.
Collaborate with functional team leads, particularly in Commercial, Operations, Marketing, and People & Culture.
Manage daily store operations to provide a seamless customer experience.
Develop and optimize retail processes to improve productivity and store operations.
Oversee store administration and compliance with policies and procedures, including goods receiving and transfers and cashier balancing.
Oversee inventory levels and accuracy by monitoring, scheduling, and ordering inventory as needed.
Conduct stock-taking exercises periodically or as required.
Maintain store conditions and work with the Visual Merchandising team to optimize in-store displays.
Plan staffing resources for permanent and temporary retail staff; manage shift schedules and staff budgets to maintain appropriate staffing levels according to peak hours, days, and seasonality.
Recruit, coach, and build a team of part-time and full-time employees who embody the company’s vision and mission.
Train and mentor the team to provide considerate customer service.
Develop strategies to improve customer experience and sales performance; conduct weekly business reviews to grow the customer base, increase store traffic, and optimize profitability.
Handle issues involving staff or customers, including complaints and grievances.

Desired Qualifications

Experience in fast fashion.

Retail (Assistant) Store Manager (based in Singapore)

Love, Bonito · Johor Bahru, Malaysia · Full-time · Posted 2025-06-20

Workplace: on_site

Department: Retail

Description

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

Main Responsibilities

As our Retail Store Manager in Singapore, you will be spearheading:

Team Management & Leadership

Meet sales goals by leading, managing, mentoring, and providing feedback to a team of full-time and part-time retail associates
Inspire and motivate team to work towards a collective goal
Collaborate closely with all other functional team leads, in particular Commercial, Operations, Marketing and People & Culture

Retail Performance & Operations: Customer Care, Sales & Stock Management, Visual Merchandising, Operations, Human Resources, Loss Prevention

Manage the day-to-day store operations to ensure a seamless and smooth customer experience
Develop, improve and optimise retail processes to improve productivity and store operations
Oversee general store administration and ensure compliance with policies and procedures, including goods receiving & transfers and cashier balancing
Oversee store inventory levels and ensure the highest level of inventory accuracy by monitoring, scheduling and ordering inventory as required
Conduct Stock Taking exercises at several intervals in the year, or as and when required.
Maintain outstanding store conditions and work closely with the Visual Merchandising team to optimize displays in-store
Conduct manpower resource planning for both permanent and temporary retail staff; manage shift schedules and retail staff budget to achieve optimal staffing levels for excellence in the brand's customer experience, according to peak hours, days, and seasonality
Recruit, coach, and build a robust team of Part Time and Full Time employees who strongly believe and live out the LB vision and mission
Inspire and enable the team to provide a top notch and considerate service to all customers through training and mentoring
Develop strategies to enhance the store customer experience and drive sales performance by conducting weekly business reviews to expand our customer base, increase store traffic and optimize profitability.
Deal with all issues that arise from staff or customers (complaints, grievances etc)

Requirements

5 years of experience in the retail industry, preferably in fast fashion
3 years of experience in managing a retail team(s) - both front and back of house
Extremely customer-centric and genuinely enjoys serving and getting to know customers better
Strong leadership and interpersonal skills, able to motivate and lead the retail team
Numerate and tech-savvy
Must have a good command of written and spoken English
Open to working various shifts and able to work 5 days a week (including weekends and public holidays). Weekends are where all the magic happens!

You should have / be:

A Love, Bonito ambassador who believes in and embodies our culture and core values
A passion and genuine love for people; you are a strong leader and are passionate about training, coaching and mentoring a strong team of 50-60 people
A performance-driven attitude with a hunger and thirst for results and sales
A high degree of professionalism, work ethic, judgement and keen attention to detail
Strong communication skills and an outgoing personality who enjoys interacting and connecting with people to build trusting relationships with customers and external stakeholders
A good team player, a self-starter, decision maker, gap spotter, captain of the ship
Technical knowledge in all operational aspects of the store, including but not limited to inventory management, sales and cash management, merchandising, roster building, staff training and coaching, stock taking, and recruitment.

Benefits

Full corporate insurance inclusive of Dental
Attractive monthly commissions for ASM, Performance bonus for SM
Fully stocked pantry
Staff discounts
Employee-led recognition platform via Praisepal
A dynamic, no corporate-BS environment to learn, grow, and really make an impact

Apply

Apply at Love, Bonito

About the Company

Love, Bonito

Direct-to-consumer women's fashion e-commerce

Love, Bonito designs and sells women's fashion online through a direct-to-consumer model on lovebonito.com. Its clothes—dresses, skirts, tops and vests—are designed for comfort, style, and fit, sold directly to shoppers to maintain brand control. Unlike many brands, it builds a community around empowerment and centers the design process on better fit and collection storytelling. Its goal is to help modern women feel confident and capable by offering practical, well-made clothing for work and leisure.

Company size: 501-1,000
Company stage: Series C
Total funding: $63M
Headquarters: Singapore, Singapore
Founded: 2010

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