Account Director

Account Director

Introduction
Socially Powerful is a global social media marketing agency offering bespoke, end-to-end services to our clients. Our rapidly growing team of creatives, strategists, designers, editors and account managers work together to create impactful content for our list of global brands, covering FMCG, fashion, beauty, and tech. Our agency is seeking an enthusiastic individual to join our Accounts team and work to deliver exceptional campaigns with our current and forthcoming clients.

About the role
Account Management sits at the heart of the agency, and as an Account Director, you'll work collaboratively across every department while partnering with a range of client-side stakeholders. You'll independently lead some of our largest and most strategic client accounts, becoming a trusted advisor and primary point of contact.

We're looking for a driven and commercially minded individual with a genuine passion for influencer and social media marketing who is ready to take the next step in their career. In this role, you'll lead a diverse portfolio of clients across sectors such as beauty, technology and FMCG, overseeing the end-to-end delivery of integrated influencer marketing campaigns.

Alongside managing client relationships and campaign delivery, you'll play an important role in developing and mentoring junior team members, helping them build their skills and grow into well-rounded marketing professionals while contributing to the continued success of the wider team.

Key Responsibilities

• Own strategic responses to major briefs, setting direction and leading insight-led frameworks and bold creative approaches.
• Oversee strategic proposals and pitches, ensuring recommendations are insight-led, commercially sound and aligned with client and business objectives.
• Build senior client relationships and act as a trusted strategic advisor, translating business objectives into clear direction across strategy, creative, influencer selection and content.
• Lead strategic and creative discussions, challenging thinking and inspiring teams to develop high-impact solutions.
• Provide leadership across Creative, Strategy, Business Development and Accounts to ensure strategic alignment and delivery excellence.
• Oversee complex, high-value campaigns and Accounts, ensuring strategic alignment, commercial performance and KPI delivery.
• Lead budgets, resource allocation and profitability, ensuring strong commercial performance and margin protection.
• Own campaign governance and the full project lifecycle, proactively identifying risks and keeping teams aligned and delivery on track.
• Act as the senior client contact, leading senior meetings, presentations, campaign reviews and pitches.
• Drive Account growth through strategic upsell, cross-sell and opportunities to deepen client partnerships.
• Advise clients on strategic, commercially viable solutions that strengthen agency value and deliver business objectives.
• Lead new business opportunities, shaping strategic and creative responses, coordinating pitch teams and presenting to senior stakeholders.
• Lead, inspire and develop teams through coaching and feedback, supporting progression and high performance.
• Champion quality, best practice and continuous improvement across Accounts, sharing learnings and strengthening agency ways of working.

Required Skills & Experience

• 5+ years of experience working either in-house at a brand or within an agency client servicing role, managing high-profile clients and complex campaigns.
• A genuine passion for influencer marketing, social media and the evolving digital landscape.
• Proven experience identifying growth opportunities, upselling ideas to clients, and confidently presenting strategic recommendations to stakeholders at all levels.
• Exceptional organisational skills, with the ability to independently manage multiple campaigns and projects to a high standard in a fast-paced environment while maintaining strong attention to detail.
• Calm and solutions-focused under pressure, with the ability to navigate challenges and resolve problems in a logical and efficient way.
• Excellent communication and relationship-building skills, with the ability to tailor your approach and build trusted relationships with internal teams, clients and external stakeholders.
• Experience collaborating with integrated agency teams and participating in wider agency meetings to deliver effective, joined-up campaigns.
• Strong project management skills, with demonstrable experience prioritising and managing an evolving workload while meeting deadlines.
• Proven experience leading sizeable client accounts, coordinating teams across Account Management, Planning and Strategy to deliver impactful campaigns.
• Previous line management experience, with a track record of coaching, developing and supporting junior team members to grow their skills and confidence.

Workplace Benefits

• Hybrid working with 3 office days required
• 25 days paid annual leave per year
• Free-to-use office gym
• Pet-friendly office
• Employee wellbeing/assistance programme 
• Annual company trip abroad (based on meeting revenue targets)
• Summer & Christmas parties, plus regular team and company-wide socials
• Company social football team
• Cycle-to-work scheme
• Annual learning & development budget
• Professional development and growth opportunities
• Opportunity to work in a dynamic and growing agency