Principal iOS Engineer
About the job
- Deep expertise in building and scaling native iOS apps using Swift.
- Strong skills in mobile architecture, system design, and technical decision making.
- Proven experience leading complex technical initiatives and mentoring engineers.
- Experience evolving and maintaining long-lived, scalable codebases.
- Comfort working with technology stacks such as UIKit, SwiftUI, SPM, and GraphQL.
- Familiarity with modern AI-assisted coding tools and their practical limits.
- Define and own the iOS target architecture and technical roadmap.
- Lead the design of scalable, performant, and maintainable iOS features.
- Guide critical architectural decisions and help shape implementation choices.
- Support the team in using AI-assisted engineering tools safely and productively.
- Collaborate with other principal engineers on shared solutions and platform strategies.
- Mentor iOS engineers to support their technical growth and foster a culture of learning.
- Raise engineering quality standards by improving testing, CI/CD, and codebase health.
- Deliver a seamless storefront and discovery experience across all Storio Group brands.
- Ensure the long-term health and scalability of the mobile codebase.
- Shape development processes and tooling to improve team quality and flow.
- Align with product and engineering managers on the feasibility and success of roadmap items.
- Help the team evaluate and adopt modern engineering workflows effectively.
- Understanding of Android architecture and constraints in shared mobile contexts.
- Prior knowledge or experience in the ecommerce domain.
- Experience improving developer productivity through automation, CI/CD, or scripting.
About the company
Storio Group makes high-quality, personalized photo products like photo books, wall decor, calendars, and gifts. It sells directly to consumers through an online platform, serving individuals who want to preserve memories and businesses needing customized corporate gifts. Customers design and customize products online, choosing materials, layouts, and options, and then place orders for global delivery. The company relies on technology to provide a smooth, enjoyable design-to-delivery experience and to manage production efficiently. Compared with competitors, Storio Group emphasizes a scalable, tech-driven user experience, strong quality control, and a global reach, backed by an experienced leadership team. Its goal is to grow revenue by offering premium customization and expanding its global direct-to-consumer presence while maintaining high quality, safety, and efficiency.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Amsterdam, Netherlands
Founded
N/A
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Simplify's Take
What believers are saying
- The 2024 brand refresh positioned Storio for cross-selling and lower customer-acquisition costs.
- The company still reports more than EUR 340 million consolidated revenues and 11 million customers.
- No vacancies in August 2026 suggest management is preserving cash and operational discipline.
What critics are saying
- Revelio Labs shows headcount fell to 412 in March 2026 from 457 in 2025.
- The vacancies page shows no openings, signaling hiring freeze and slower innovation.
- A commoditized personalized-products market lets Amazon, Canva, and local rivals attack margins quickly.
What makes Storio Group unique
- Storio Group serves 11 million customers across 14 European markets as of February 2024.
- Its eight-brand portfolio includes Photobox, albelli, Hofmann, posterXXL, fotoknudsen, önskefoto, bonusprint, monalbumphoto.
- The 2024 rebrand unified factories, offices, and leadership under Alessandro Coppo.
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Benefits
Professional Development Budget
Flexible Work Hours
Mental Health Support
Family Planning Benefits
Paid Sick Leave
Paid Holidays
Remote Work Options