Employer Branding Intern
About the job
- Currently studying or recently graduated in Marketing, Communications, Human Resources, or a related field.
- Strong communication skills.
- Organized, detail-oriented, and able to meet deadlines.
- Proficient in Microsoft Office or Google Workspace.
- Interest in employer branding and content creation.
- Create employer branding content for LinkedIn and other channels.
- Collect employee testimonials, photos, and videos.
- Support updates to the careers page.
- Track and report on engagement metrics.
- Research industry employer branding trends.
- Support employer brand initiatives and referral campaigns.
- Help organize recruitment events and campus drives.
- Experience with Canva or social media.
About the company
B.TECH is an Egyptian omnichannel retailer for home appliances and electronics and a consumer-finance platform. It sells a wide range of brands through its 175+ stores and online shop, with financing options via its MiniCash service and fintech partners like Val, plus a B2B component through the Deel app that helps SMEs digitize procurement and operations. The company blends physical retail, online sales, and embedded financing, and has backing from investors such as DPI and SEIC, which supports its scale and reach. Its goal is to expand access to electronics in Egypt by combining convenient shopping with affordable financing for both individual customers and small businesses.
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$288.9M
Headquarters
Cairo, Egypt
Founded
1997
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Simplify's Take
What believers are saying
- April 2026 CIB securitization showed lenders still back B.TECH’s receivables and guarantees.
- January 2026 Myla securitization funded merchant expansion and digital financing growth.
- March 2026 B.TECH Business and Tech Care deepen revenue beyond one-time appliance sales.
What critics are saying
- Repeated 2026 securitizations signal dependence on short-term funding to sustain growth.
- Jumia and other marketplaces squeeze pricing power and customer acquisition costs.
- Consumer-credit stress can hit Myla receivables; funding freezes would choke inventory and sales.
What makes B.TECH unique
- Egypt’s biggest omnichannel appliance retailer pairs stores, e-commerce, and consumer finance.
- Myla gives B.TECH a licensed fintech arm with repeat securitization funding.
- B.TECH Business extends the brand into enterprise procurement across healthcare, real estate, and banking.
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Benefits
- Remote Work Options
- Professional Development Budget
- Conference Attendance Budget
- Flexible Work Hours
- Commuter Benefits