Specialized focuses on designing, manufacturing, and selling bikes and cycling gear for a wide range of riders—from pros to everyday commuters. Its products include mountain bikes, road bikes, cyclocross and triathlon equipment, along with components and accessories, plus services like bike fitting and maintenance. The company uses a direct-to-consumer approach via its website and retail partners, and it also partners with cycling teams and events to promote its brand. Specialized differentiates itself through a history of tangible product breakthroughs (such as the first production mountain bike) and engineering capabilities (its own wind tunnel for aerodynamic testing), plus a strong commitment to community initiatives like Outride and Soil Searching. Its overarching goal is to improve people’s lives through cycling by delivering quality, performance-driven gear, encouraging health and fitness, and supporting the cycling community.
Company Size
1,001-5,000
Company Stage
Series B
Total Funding
$27.9M
Headquarters
Morgan Hill, California
Founded
1974
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