AI & Marketing Transformation Intern

About InDomo

InDomo is a WPP company and the trusted transformation partner for multinationals ready to unlock rapid digital business growth. We work shoulder-to-shoulder with marketing leaders to build bespoke, in-house performance marketing capabilities that break down silos, put the consumer at the centre, and drive measurable commercial impact.

In 2026, our focus has sharpened around AI-powered marketing transformation. We help brands navigate the shift to an AI-driven world by designing new ways of working, deploying intelligent marketing agents, and leveraging WPP Open (WPP’s proprietary AI platform) to deliver breakthrough results. We are scaling our AI practice rapidly and looking for a sharp, motivated intern to join the team and contribute from day one.

The Role

This is not a coffee-and-PowerPoint internship. As our AI & Marketing Transformation Intern, you will be embedded in a small, high-impact team working at the intersection of strategy, technology, and execution. You’ll support real client engagements, help build AI-powered solutions, and contribute to shaping how some of the world’s biggest brands adopt AI in their marketing.

You’ll be given real responsibility, direct access to senior team members, and the opportunity to develop skills that sit at the cutting edge of where marketing is heading. If you’re finishing a Master’s programme and want to hit the ground running in AI-driven marketing transformation, this is the role.

What You’ll Do

AI Agent Development Support

• Assist in the design, testing, and iteration of custom AI expert agents for enterprise marketing clients.
• Help build and refine AI-powered workflows using WPP Open and adjacent tooling, working alongside senior team members.
• Research and experiment with AI tools, techniques, and frameworks (such as prompt engineering, retrieval-augmented generation, and API integrations) to support solution development.
• Document agent performance, capture learnings, and contribute to our internal knowledge base.

Workshops & Client Engagement

• Support the preparation and delivery of AI Discovery Workshops and transformation sessions for senior marketing leaders.
• Help develop workshop materials, including diagnostic frameworks, interactive exercises, and output templates.
• Attend and contribute to client meetings, with the opportunity to present specific sections or findings as your confidence grows.
• Support the delivery of internal training and enablement sessions on AI tools and ways of working.

Go-to-Market & Research

• Help develop pitch decks, case studies, proposals, and other sales collateral for new business development.
• Conduct competitive analysis and market research to keep our AI propositions sharp and well-positioned.
• Contribute to the packaging and refinement of InDomo’s AI service offerings.

Platform & Innovation

• Become proficient in WPP Open, exploring new features and capabilities and sharing findings with the team.
• Stay on top of the rapidly evolving AI and marketing technology landscape, surfacing relevant tools, trends, and opportunities.
• Bring fresh thinking. We value your perspective as someone close to the latest academic research and emerging ideas.

About You

Must-Haves

• Currently pursuing or recently completed a Master’s degree in Marketing, Business, Digital Strategy, Data Science, Computer Science, or a related discipline.
• A genuine, demonstrable interest in AI and its application to marketing or business. You’ve explored AI tools beyond the basics and can talk about what you’ve learned.
• Strong analytical and strategic thinking skills. You can take a complex topic, break it down, and communicate it clearly.
• Confident communicator who is comfortable presenting ideas to a room, whether that’s a team meeting or a client session.
• Excellent written and visual communication. You can structure a compelling deck or write a clear, persuasive brief.
• Self-starter mentality. You take initiative, work independently when needed, and don’t wait to be told what to do.
• Available for a full-time, 6-month internship based in Amsterdam.

Strong Pluses

• Hands-on experience with AI tools in an academic or personal project context, such as building chatbots, experimenting with LLMs, using AI coding assistants, or working with APIs.
• Familiarity with concepts like prompt engineering, large language models, retrieval-augmented generation, or agent architectures.
• Previous internship or work experience in marketing, consulting, or a technology-related field.
• Experience with enterprise platforms (e.g., CRM systems, marketing automation tools, or analytics platforms).
• Familiarity with Dutch and/or international market dynamics.

What We Offer

As part of the WPP network, you’ll have access to a world-class professional environment and a comprehensive set of benefits:

• Real, meaningful work on live client engagements with some of the world’s biggest brands. No busywork.
• Direct mentorship from experienced AI and marketing transformation leaders.
• Hands-on experience with WPP Open and cutting-edge AI tooling that most people only read about.
• A competitive internship compensation.
• Access to WPP’s global learning resources and professional development programmes.
• Light, open-plan office space with roof terrace, on-site bar, and stunning views over central Amsterdam.
• This role is based at WPP Amsteldok Amsterdam and requires 3–4 days of on-site work, with the flexibility to work remotely 1–2 days a week.
• A strong foundation for a career in one of the fastest-growing areas in marketing. High-performing interns may be considered for permanent roles.