Senior Principal/Director - Public Relations

ABOUT Coupang Play

Coupang Play is an OTT video streaming service. We offer a wide range of content, including Original Series, TV Shows, Movies, and Sports.

We are in the business of delivering exceptional storytelling. We produce award-winning scripted and unscripted Original Series, such as “Boyhood”, “Anna”, and “SNL Korea”. We believe Sports can also be elevated by creative storytelling. Play is now an authoritative destination for Sports, broadcasting K-League, La Liga, Bundesliga, F1, NFL, and other leading leagues and tournaments. We also offer some of the latest movies that were just released in local theaters, bringing more exceptional storytelling to our customers.

To ensure that we deliver all content seamlessly, we invest in Engineering, Product, and Design. Coupang Play is available on all mobile devices, tablets, PC, Smart TV, Apple TV, and Android TV. Our teams keep optimizing how customers discover and stream both VOD and Live content. That includes investments in frontend, backend, and infrastructural developments. We also embrace Machine Learning to refine our CX.

We are still very early in our growth stage. If you enjoy solving complex problems using industry-leading technology or unconventional business approaches, please join us. We are building a world-class team of problem-solvers, all dedicated to delivering exceptional storytelling to our customers.

ROLE OVERVIEW

The Public Relations team is responsible for external communications strategy, managing corporate reputation and brand image, and building trust with the public.

The team delivers company messaging through various media channels and leads communications efforts during issues and crisis situations.

At the Principal level, the role is responsible for:

• Developing press releases and media pitches
• Managing relationships with reporters and media outlets
• Leading issue management and media response activities
• Supporting reputation management and crisis communications

KEY RESPONSIBILITIES

• Execute strategic communication plans for media relations and press engagement
• Build and maintain relationships with major print and online media journalists
• Coordinate rapid communications responses to negative issues and media inquiries
• Manage internal stakeholder communications and message alignment
• Follow crisis management protocols and oversee issue follow-up activities

REQUIRED QUALIFICATIONS

• 10+ years of experience in public relations, media relations, or communications
• Strong media relations capabilities and an established journalist/media network
• Experience creating media-facing content, including written materials, videos, and images
• Ability to analyze domestic and international media and market trends
• Experience with digital PR, online media, and emerging media channels

PREFERRED QUALIFICATIONS

• PR experience at a leading company within its industry
• Experience in technology companies, publicly listed companies, or e-commerce organizations
• Degree in Communications, Marketing, Journalism, or a related field
• Experience in the media, streaming, or OTT industry is a plus

Recruitment Process and Others 

Recruitment Process  

• Application Review - Job Fit Interview - Focus Interview - Leadership interview – Reference Check – Offer  

• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  

• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  

Details to Consider  

• This job posting may be closed prior to the stated end date for application if all openings are filled.  
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. 
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 
• Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer. 
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.  
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice  

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. 

https://privacy.coupang.com/en/land/jobs/