Vice President of Product
Tovala
Vice President of Product
Tovala
Smart oven and meal delivery service
Salary Range: 200000 to 275000 (Currency: USD) (Pay period: per-year-salary)
Position Summary:
At Tovala, product is at the heart of everything we do. We are looking for a data-forward, customer-obsessed VP of Product to lead the strategy, and execution of our product portfolio across food, hardware, software, and customer experience.
This role will lead our product team to develop a unified, insight-driven product strategy that connects deeply with our customers, empowers cross-functional teams, and accelerates our ability to test, learn, and deliver. This role will partner closely with leadership, engineering, operations, marketing, and culinary teams to ensure Tovala continues to deliver magical, differentiated experiences that retain and delight customers.
Location: Remote (U.S.-based), with regular travel to our Chicago headquarters. Travel is expected approximately 2–3 times per quarter initially to support onboarding, team integration, and cross-functional collaboration, decreasing to approximately 1–2 times per quarter thereafter.
Building a unified understanding of customer pain points informed by customer insights that inform both company and product strategy
Establishing robust and repeatable customer feedback loops across a variety of interactions with customers (i.e. interviews, surveys, customer support tickets, etc)
Driving accountability for insight quality and depth, raising the bar on how we learn from our customers.
Owning and continuously refining a living, company-wide picture of customer needs and product opportunities.
Ensuring that that unified understanding of customer pain points is clearly communicated across the organization.
Developing a clear and coherent product strategy that ladders up to the overall company strategy
Synthesizing a proactive, data-informed product strategy that aligns with company goals and customer insights with strong input from product managers
Coaching our product managers to materially contribute to the strategy
Pressure-testing that strategy against the unified understanding of customer pain points
Collaborating with cross-functional partners to define priorities, success metrics, and a multi-year vision.
Leveraging the product team to translate strategy into clear roadmaps, ensuring every initiative ties back to measurable goals.
Growing and levelling up the product team
Coaching both product managers and UX research and design, defining what the standard for great product work should look like
Working with the product team, as well as software and data partners, to improve and evolve our ability to move ideas from concept to live test quickly, across the full breadth of our product
Partnering with marketing, tech, culinary, finance, and operations teams to ensure successful testing and subsequently launch of new product initiatives
Customer obsession: Deep empathy for customers and proven ability to translate their needs into successful products.
Proven track record: Demonstrated success building product strategies, aligning stakeholders, and delivering outcomes across multiple product lines and/or in strongly cross functional environments.
Fast mover: Clearly skilled at learning and failing fast, both individually and by developing a team, and their processes and experiments, to do so as well.
Coach and mentor: Strong ability to guide and grow a product team with a variety of backgrounds and experiences
Influential communicator: Exceptional at aligning executives and teams, simplifying complexity, and ensuring clarity of direction.
Data-forward mindset: Skilled at integrating customer insights, experimentation, and quantitative analysis to guide decisions.
Tovala creates a connected home cooking system that combines a countertop smart oven with chef-prepared meals delivered to customers. The core idea is simple: customers buy the Tovala Smart Oven and subscribe to a meal-delivery service. Meals come with a QR code; when scanned, the oven automatically cooks the dish to avoid prep and guesswork, giving a ready-to-eat, home-cooked meal with minimal effort. The product works through an integrated hardware-software-food platform: the oven communicates with the meal service to set the correct cooking program, so users get consistent results without manual settings. Compared with competitors, Tovala blends hardware and direct-to-consumer meal kits in one seamless experience, offering both the physical appliance and a subscription meal plan instead of just selling devices or food. Its goal is to save time for busy households by making nutritious, home-style meals easy and hassle-free through technology-enabled cooking.
Explore more opportunities at Tovala