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Noble People

Noble People

Media agency using analytics-driven media buying

Assistant Media Planner

Full-Time
$42.5k - $45k/yr
Mid
Bachelor's
New York, NY, USA
Hybrid

About the job

Requirements
  • Aptitude for learning new skills.
  • Ability to multitask and prioritize across multiple projects, clients, and deadlines.
  • Proficiency in spreadsheets and Microsoft Excel for organization and calculations.
  • Creative, strategic, and analytical thinking.
  • Ability to build and maintain professional relationships with colleagues, vendors, and clients.
  • Strong mathematical, analytical, and attention-to-detail skills.
  • Understanding of consumer insights and ability to apply them effectively.
  • Willingness to travel some and work occasional after-hours.
Responsibilities
  • Maintain assigned accounts day to day, including billing issues, budget revisions, flowchart updates, competitive analysis, and post-buy analysis.
  • Maintain detailed and accurate records and monitor media agreements and contracts with outside media vendors.
  • Develop creative media opportunities that increase visibility and impact while supporting client goals.
  • Work with the Media Planner to develop and direct media strategies and points of view.
  • Conduct media research, brainstorm, evaluate data, and develop points of view about media applications against client strategies and goals.
  • Develop an understanding of clients’ businesses, including market share, business priorities, and competitor strategies.
  • Communicate status with the Media Supervisor and Media Planners and flag or escalate concerns.
  • Evaluate publications, websites, broadcast, outdoor locations, and other media for relevance to clients’ strategic goals.
  • Evaluate display, video, mobile, paid social, and native media inventory against audience segments.
  • Study demographic data and consumer profiles to identify target audiences for online advertising.
  • Monitor developments, trends, and issues in media, including population, demographics, lifestyle, and media usage changes.
  • Maintain effective relationships with media vendors.
  • Assist the Media Planner with media-buy progression, including client authorizations, vendor paperwork, creative-agency specifications, and creative-asset delivery.
  • Prepare insertion orders and place advertising with media vehicles.
  • Use external data sources to analyze campaigns for optimization, planning, and buying decisions.
  • Traffic, troubleshoot, and analyze digital campaigns using a third-party ad server.
  • Monitor media pacing, delivery, placement, and flight-date discrepancies and negotiate credit or billing adjustments when necessary.
Desired Qualifications
  • A bachelor's degree.

About the company

Noble People is a media agency that blends creative use of media space with analytics and marketing science. It helps clients decide how to invest their marketing budgets to achieve real business results, not just early indicators. The company analyzes data to guide decisions and then executes media buys across digital, search, broadcast TV, podcasts, out-of-home, social, and traditional channels. It negotiates partnerships with publishers and platforms and sometimes creates new media spaces to reach audiences in novel ways. What sets Noble People apart is pairing strategic rigor with creative execution, prioritizing business metrics over vanity metrics, and offering end-to-end service—from insight and planning to buying and creating media opportunities. The ultimate goal is to maximize the impact of clients’ marketing spend by delivering measurable business outcomes.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2011

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Simplify's Take

What believers are saying

  • Belle Tire named Noble People media AOR in January 2026, signaling new-business momentum.
  • Engine and Zip campaigns ran with Noble People in 2026, expanding visible client proof.
  • CoreWeave, Atlassian, BJ’s, Justworks, and Ripple show a diversified client roster.

What critics are saying

  • Belle Tire and WorkInProgress split creative from media in January 2026.
  • Noble People’s differentiation depends on retaining niche talent like Gladysz, Sinha, and Rosenblatt.
  • Without proprietary technology, larger holding-company media shops can copy its productized services.

What makes Noble People unique

  • John Gladysz became Noble People’s first Head of Product in December 2024.
  • Noble People combines creativity, data, and measurement across media strategy and activation.
  • Ad Age named Noble People Small Media Agency of the Year in 2025.

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Benefits

Paid Vacation

Paid Sick Leave

Sabbatical Leave

Wellness Program

Mental Health Support

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Phone/Internet Stipend

Commuter Benefits

Flexible Spending Account

Company News

AdForum
Dec 12th, 2024
Noble People Announces John Gladysz As First Head of Product

Independent media agency Noble People has tapped John Gladysz as its first-ever Head of Product.