C

Channel Talk

AI-powered customer messaging and CRM platform

CRM Marketing Lead

Growth MarketingPosted on Nov 10
Full-timeTokyo, JapanNo salary listedIn-person

About the Job

Requirements

  • At least 5 years of experience designing and operating CRM marketing strategy and campaigns through LINE, email, apps, or similar channels at a digital marketing agency or in an operating company.
  • Experience producing CRM-driven business outcomes such as sales, lifetime value, or repeat-purchase rate improvements, and explaining those outcomes quantitatively.
  • Experience winning business or expanding contracts through client proposals and sales discussions.
  • Experience leading a team or project and advancing work by engaging internal and external stakeholders.

Responsibilities

  • Launch the CRM marketing business by planning and executing a performance-based proof of concept with five existing high-average-order-value commerce clients, starting in Q1 2027, and demonstrate sales growth against a comparison group.
  • Design clients' CRM strategies by developing segments and scenarios from conversation and purchase data and planning campaigns combining AI-powered customer service, LINE, email, and pop-ups.
  • Propose services and conduct sales discussions for opportunities from existing customers and partners, and design and promote transitions from performance-based fees to monthly tool and operations-support fees.
  • Turn successful proof-of-concept campaigns into reusable recipes and work with the product team to productize them as Channel Talk templates.
  • Coordinate joint proposals and enterprise expansion with major advertising companies and LINE-related partners, leading the CRM component.
  • Build the team together with CRM operations members, including designing hiring, training, and operating processes.

Desired Qualifications

  • Experience designing CRM using LINE Official Accounts or LINE distribution tools such as L-Step, Liny, or DECA for LINE.
  • Experience supporting CRM in commerce sectors such as e-commerce, direct-to-consumer, or apparel.
  • Experience using marketing automation, customer data platform, or CRM tools such as b→dash, KARTE, Salesforce Marketing Cloud, or HubSpot for data utilization.
  • Experience launching a new business or service.
  • Experience designing effectiveness evaluations using A/B tests or comparison groups.
  • Management experience, ideally with three or more team members.
  • Ability to communicate in Korean or English.

About the Company

Channel Talk

AI-powered customer messaging and CRM platform

Channel Talk is an AI-powered customer-messaging and CRM platform that offers a website chat widget, a unified inbox for conversations, AI chatbots and automation, CRM marketing, and team messaging, with integrations to channels like WhatsApp. It centralizes customer messages across websites and messaging apps into one interface, where bots can respond and automate tasks, while teams coordinate marketing and sales. It originated from Channel Corporation (formerly Zoyi) in South Korea and serves customers in Korea, Japan, and other markets. The goal is to improve customer engagement and support by simplifying conversations and automating routine tasks across channels.

Company size
201-500
Company stage
Late Stage VC
Total funding
$43.7M
Headquarters
Seoul, South Korea
Founded
2014

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