Q

Quantcast

Delivers audience insights and privacy-compliant ads

Product Marketing Lead

Full-TimeUpdated on 10/23/2026
$172.4k - $200.3k/yr+ Performance bonus + Equity
Senior, Expert
San Francisco, CA, USA+1 moreMore locations: New York, NY, USA
In Person
Growth & MarketingProduct Marketing

About the job

Requirements
  • At least 8 years of product marketing experience within adtech, martech, media platforms, or complex B2B technology.
  • Demonstrated ownership of differentiated product positioning and major go-to-market initiatives, with evidence of customer adoption, competitive success, or commercial impact.
  • Ability to simplify complex AI and data technology through strategic storytelling and writing.
  • Commercial fluency in enterprise buying behavior, segmentation, ideal customer profile strategy, and competitive sales cycles.
  • Skill in customer research, competitive analysis, messaging validation, and translating market insight into product and go-to-market decisions.
  • Ability to influence Product, Revenue, Customer Success, and senior Marketing stakeholders without relying on formal authority.
  • Ability to work both strategically and hands-on, developing narratives, pressure-testing them with sellers and customers, and driving execution.
  • High standards for evidence, intellectual curiosity, and focus on measurable market and customer impact.
Responsibilities
  • Own differentiated positioning, value propositions, messaging architecture, and proof-point frameworks across Q+, Quantcast’s platform, AI capabilities, and priority solutions.
  • Translate AI, automation, optimization, measurement, and performance capabilities into credible business outcomes for enterprise and mid-market buyers.
  • Build differentiated narratives by ideal customer profile segment, vertical, buyer persona, and use case, addressing managed-service and self-serve motions.
  • Partner with Product Leadership to shape go-to-market strategy from market opportunity and customer problem through audience definition, positioning, launch plan, and adoption.
  • Own product marketing workstreams for launches, including messaging, differentiation, proof, buyer narratives, field-readiness inputs, and cross-functional activation.
  • Establish launch objectives and post-launch learning loops, using adoption, customer feedback, and commercial signals to refine positioning and go-to-market decisions.
  • Work with Integrated Marketing, Revenue, and Customer Success to bring product narratives into campaigns, customer engagement, and commercial programs.
  • Build an actionable competitive intelligence discipline focused on the demand-side platform landscape, alternative buying approaches, market shifts, and buyer objections.
  • Develop fact-based competitive positioning and source material for battlecards, objection responses, and sales plays; partner with Commercial Learning & Content on field-ready production.
  • Conduct customer, prospect, and seller research to understand buying triggers, objections, lost deals, differentiation gaps, and unmet needs.
  • Bring structured market and customer insight to Product Leadership to influence roadmap priorities, packaging, and go-to-market choices.
  • Own the foundational product story, pitch narrative, messaging frameworks, and customer value propositions that underpin commercial content and enablement.
  • Partner with Product, Analytics, and Customer Success to develop defensible proof points, performance evidence, and customer stories that support outcome-led selling.
  • Work with the Commercial Learning & Content Lead to translate approved source messaging into pitches, playbooks, learning, and certifications.
  • Partner with the Commercial Effectiveness Lead and Revenue managers to understand how positioning performs in customer conversations and refine it based on field evidence.
  • Audit existing Q+ and platform positioning, customer evidence, competitive claims, and field feedback; identify the highest-impact gaps in the narrative.
  • Conduct structured conversations with customers, prospects, sellers, and Product stakeholders to validate buyer problems and differentiated value.
  • Deliver an evidence-based messaging and competitive positioning framework for priority ideal customer profiles and use cases.
  • Build a repeatable go-to-market and competitive intelligence cadence and activate refreshed messaging through Commercial Learning & Content, Revenue, and Integrated Marketing.
Desired Qualifications
  • Deep familiarity with programmatic advertising, demand-side platforms, media buying, performance optimization, and measurement; direct adtech platform experience is particularly valuable.

About the company

Q

Quantcast

View
cbWebsite

Quantcast offers tools for digital advertising and privacy compliance used by marketers and publishers. Its products include Quantcast Measure, which provides detailed audience insights to understand who is engaging with content, and Quantcast Choice, which helps businesses comply with privacy rules such as GDPR and TCF v2.0. The services work by giving advertisers access to targeting and measurement data and by giving publishers audience analytics to attract advertisers, while also providing a consent and privacy management layer. The company differentiates itself by offering an integrated suite that serves both sides of the market—marketers and publishers—and by combining audience insights with privacy compliance tools in one platform. Its goal is to help clients understand their audiences, optimize advertising campaigns, and navigate privacy regulations.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$65.3M

Headquarters

San Francisco, California

Founded

2006

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Simplify Jobs

Simplify's Take

What believers are saying

  • Paul Sigaloff joined APAC in July 2026 to accelerate Q+ regional sales.
  • Tom Weaving joined Southeast Asia in July 2026, targeting Singapore and Hong Kong growth.
  • Q+ launched in 2026, addressing advertisers' demand for measurable, automated performance.

What critics are saying

  • Ireland's DPC probe from 2019 still hangs over Quantcast's consent and profiling practices.
  • Open-web adtech faces relentless pressure from The Trade Desk and Google Performance Max.
  • If Q+ underdelivers, Quantcast's AI positioning collapses into commodity DSP features.

What makes Quantcast unique

  • Q+ unifies Display, Video, CTV, and Native into one autonomous campaign.
  • Quantcast Measure still spans 100 million digital destinations, giving rare open-web visibility.
  • Dentsu integrated Merkury with Quantcast in 2024 for privacy-safe predictive audiences.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Paid time off
  • Paid volunteer time off
  • Post-pregnancy ramp back program
  • Paid bereavement leave
  • Total rewards compensation which includes equity grants
  • Employee referral bonus program
  • Catered lunch and fully stocked kitchens (when back working in offices!)
  • Mobile phone allowance
  • Flexible work schedules
  • Wellness and mental health resources
  • Retirement plans
  • Learning and development opportunities and resources

Growth & Insights and Company News

6 month growth

2%

1 year growth

4%

2 year growth

-5%
Mediaweek
Oct 19th, 2026
Quantcast appoints Matthew Chan as Head of Sales in Hong Kong.

Quantcast appoints Matthew Chan as Head of Sales in Hong Kong. Matthew Chan: "I look forward to working with the team to build on Quantcast's momentum, strengthen our agency partnerships, and unlock new opportunities for growth." Quantcast has appointed former Yahoo advertising executive Matthew Chan as Head of Sales in Hong Kong. Chan will grow Quantcast's Hong Kong business, working with agencies, brands and partners. That includes selling Q+, the company's recently launched AI-driven, goal-based advertising product. He has more than 15 years' experience in digital advertising across Greater China, covering business strategy, data analytics and sales operations. Chan joins from Yahoo, where he spent nearly two decades in senior sales roles, most recently as Head of Advertising Business for Taiwan, Hong Kong and China. He led commercial and operational functions across those markets. He also oversaw Yahoo's China outbound business, growing its programmatic buying through agency and advertiser partnerships. He led a first-in-market programmatic digital out-of-home campaign, which was recognised by IAB Hong Kong. Chan was an Executive Committee member of IAB Hong Kong from 2022 to 2024. He has also worked at Verizon Media and FedEx. The leading media trade publication in Australia. Paul Sigaloff, Quantcast Vice President of APAC, said: "Matthew brings incredible expertise in programmatic advertising, commercial strategy and agency partnerships to Quantcast, making him well-placed to lead our Hong Kong sales team. "Matthew's commercial strengths in programmatic growth and partnership development will be critical as we continue to expand our footprint in the Chinese market. "He has a proven track record for reshaping businesses for long-term growth, helping to develop new revenue streams and partnership models. His strong reputation as a sales leader makes him a valuable addition to the team as we continue to drive growth, strengthen agency relationships and deliver greater value to our clients across the region." Chan said of his new role: "I'm thrilled to be joining Quantcast at such a pivotal time for the digital advertising industry. Hong Kong is a dynamic and highly competitive market, and I look forward to working with the team to build on Quantcast's momentum, strengthen our agency partnerships and unlock new opportunities for growth. "I'm particularly excited to bring my experience across Hong Kong and China to the role, helping brands and agencies harness the power of programmatic advertising, data and AI to drive better outcomes for their businesses."

Content+Technology
Aug 6th, 2026
Quantcast announces Tom Weaving Managing Director for SE Asia.

Quantcast announces Tom Weaving Managing Director for SE Asia. 06/08/2026 Quantcast, the AI-powered advertising platform that helps brands and agencies turn audiences into customers and intent into measurable growth, has announced accomplished sales leader Tom Weaving as its new Managing Director for Southeast Asia. Weaving will be responsible for driving revenue growth across Southeast Asia, with a focus on Singapore, Hong Kong and other emerging markets in the region. A key part of his role will focus on rolling out Quantcast's recently launched Q+ product, an industry-first autonomous performance advertising solution that allows advertisers to reach their audiences across the open internet through a single, unified ad set. He will report to recently appointed Vice President for APAC Paul Sigaloff. Konrad Feldman, CEO of Quantcast, said: "This is an exciting appointment for Quantcast as we continue to build our presence across Southeast Asia. "Tom brings more than a decade of programmatic advertising experience to Quantcast. He has a proven track record of building and leading high-performing commercial teams and playing a crucial role in driving commercial growth. "A consultative, relationship-led sales leader, Tom is known for his focus on business development, growth strategy and deal structuring, alongside a strong commitment to building open, inclusive team cultures." Weaving, who will be based in Singapore, has more than a decade of experience in programmatic advertising, business development and sales leadership across Southeast Asia and broader APAC markets. Before joining Quantcast, Weaving spent almost eight years at The Trade Desk, most recently as Senior Director of Business Development for South and Southeast Asia. In the role, he spearheaded the growth of The Trade Desk's Southeast Asian business and fostered a collaborative, high-performance culture that was recognised as runner-up for The Trade Desk's APAC Sales Team of the Year. Earlier in his career, Weaving also held senior sales and account management roles at AOL and Catcha Digital Asia, and served on the IAB Singapore Video Committee. Commenting on his appointment, Weaving said: "Southeast Asia is one of the fastest-growing and most dynamic regions for programmatic advertising, and Quantcast's AI-powered platform is well placed to help advertisers cut through that complexity. "I'm looking forward to working alongside Paul and the wider APAC team to grow our presence here, and to building a team that puts clients' outcomes first." Weaving's appointment follows the recent announcement of respected media executive Paul Sigaloff as Quantcast's new Vice President for APAC. Weaving's appointment is effective immediately.

Branding in Asia
Jul 28th, 2026
Quantcast appoints Tom Weaving as Managing Director for Southeast Asia.

Quantcast appoints Tom Weaving as Managing Director for Southeast Asia. Quantcast has appointed Tom Weaving as its new Managing Director for Southeast Asia. Weaving is tasked with driving revenue growth across Southeast Asia, with a priority on Singapore, Hong Kong, and other emerging markets. He will report to recently appointed Vice President for APAC, Paul Sigaloff. Weaving, who will be based in Singapore, has more than a decade of experience in programmatic advertising, business development and sales leadership across Southeast Asia and broader APAC markets. Prior to joining Quantcast, Weaving spent nearly eight years at The Trade Desk, most recently as Senior Director of Business Development for South and Southeast Asia. In the role, he led the growth of The Trade Desk's Southeast Asian business and fostered a collaborative, high-performance culture that was recognized as runner-up for The Trade Desk's APAC Sales Team of the Year. "Tom has a proven track record of building and leading high-performing commercial teams and driving commercial growth," said Sigaloff. "This is an exciting appointment for Quantcast as we continue to build our presence across the region." "Southeast Asia is at a pivotal inflection point in its digital maturity and brands need performance more than ever," added Weaving. "I'm energised to lead our team in unlocking new levels of performance for our clients, ensuring they what they need to thrive in this complex landscape. Quantcast's AI-powered platform helps advertisers cut through complexity, and I look forward to working alongside Paul and the wider APAC team to grow our presence here and build a team that puts clients' performance first." A key part of Weaving's role focuses on rolling out Quantcast's recently launched Q+ product. The appointment follows the recent announcement of Paul Sigaloff as Quantcast's new Vice President for APAC.

Bandt
Jul 28th, 2026
Quantcast appoints Tom Weaving as managing director for Southeast Asia.

Quantcast appoints Tom Weaving as managing director for Southeast Asia. Published on: 28th July 2026 at 12:15 PM Quantcast, the AI-powered advertising platform, has appointed sales leader Tom Weaving as its new managing director for Southeast Asia. Weaving is responsible for driving revenue growth across Southeast Asia, prioritising Singapore, Hong Kong and other emerging markets in the region. His role will focus on rolling out Quantcast's recently launched Q+ product. The product is an autonomous performance advertising solution that allows advertisers to reach their audiences across the open internet through a single ad set. He will report to recently appointed vice president for APAC, Paul Sigaloff. "Tom has a proven track record of building and leading high-performing commercial teams and driving commercial growth. This is an exciting appointment for Quantcast as we continue to build our presence across the region," said Sigaloff. Prior to joining Quantcast, Weaving spent nearly eight years at The Trade Desk, most recently as senior director of business development for South and Southeast Asia. A programmatic native, Weaving also held senior sales and account manager roles at AOL, Adap.TV and Catcha Digital Asia, and served on the IAB Singapore Video Committee. "Southeast Asia is at a pivotal inflection point in its digital maturity and brands need performance more than ever. I'm energised to lead our team in unlocking new levels of performance for our clients, ensuring they what they need to thrive in this complex landscape. Quantcast's AI-powered platform helps advertisers cut through complexity, and I look forward to working alongside Paul and the wider APAC team to grow our presence here and build a team that puts clients' performance first," said Weaving. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.

MARKETECH APAC
Jul 28th, 2026
Quantcast appoints Tom Weaving as Managing Director for Southeast Asia.

Quantcast appoints Tom Weaving as Managing Director for Southeast Asia. by Caleb Baldo July 28, 2026. Its What's NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia - and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more! Singapore - Quantcast has named Tom Weaving as its new Managing Director for Southeast Asia, effective immediately, tasking him with driving revenue growth across the region as the AI-powered advertising platform deepens its presence in emerging Southeast Asian markets. Weaving will lead efforts to expand Quantcast's footprint in Singapore, Hong Kong and other emerging markets in the region, with a particular focus on rolling out Q+, the company's recently launched autonomous performance advertising solution. The product allows advertisers to reach audiences across the open internet through a single, unified ad set. Based in Singapore, Weaving will report to Paul Sigaloff, Quantcast's recently appointed Vice President for APAC. The appointment follows Sigaloff's own arrival at the company and reflects Quantcast's continued investment in regional leadership across Southeast Asia. Sigaloff said, "Tom has a proven track record of building and leading high-performing commercial teams and driving commercial growth. This is an exciting appointment for Quantcast as we continue to build our presence across the region." Weaving brings more than a decade of experience in programmatic advertising, business development and sales leadership across Southeast Asia and the wider APAC region. He joins Quantcast from The Trade Desk, where he spent nearly eight years, most recently as Senior Director of Business Development for South and Southeast Asia. In that role, he led the growth of the company's Southeast Asian business, building a team that was recognised as runner-up for The Trade Desk's APAC Sales Team of the Year. Earlier in his career, Weaving held senior sales and account management roles at AOL, Adap.TV and Catcha Digital Asia, and served on the IAB Singapore Video Committee. Commenting on his appointment, Weaving said, "Southeast Asia is at a pivotal inflexion point in its digital maturity and brands need performance more than ever. I'm energised to lead our team in unlocking new levels of performance for our clients, ensuring they have what they need to thrive in this complex landscape. Quantcast's AI-powered platform helps advertisers cut through complexity, and I look forward to working alongside Paul and the wider APAC team to grow our presence here and build a team that puts clients' performance first." With tighter regulations reshaping APAC's social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater - download the free guide here. With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater - download the free guide here.